Harriet Russell

Marketing and Memberships Manager

An ambitious and customer-centric individual with a strong work ethic to complete projects and tasks to a high standard. With over 4 years of experience founding and supporting retail start-ups, I pride myself on having strong interpersonal and organizational skills with the ability to collaborate and grow the sales and efficiencies of my department. With expertise in marketing and business development strategy, I am now looking for exciting opportunities to grow my network in the creative industry.

Previous Brands
Appear Here
Arlettie Paris
KWD Solutions
Little Halstock Ltd, London Craft Week
Natural x Lab
Work Experience
UK Marketing Manager
Jan ‘21 - Now
Arlettie Paris

•Lead 360 marketing strategies for the UK database, driving brand awareness and sale-specific actions to encourage footfall to the events •Forecast annual budgeting for the Marketing and Memberships teams, ensuring that we meet departmental sales targets on a weekly, monthly and annual basis •Building and innovating sales funnels to drive conversion across the website and showroom

Co-Founder, Branding and Digital Marketing Lead
Jun ‘20 - Jun ‘21

•I built and designed the branding package, marketing campaigns and social channels for the TREDO website •Coordinated all email communications and followed up on daily requests, systematically prioritising those that required immediate attention

UK HR and Client Relations Manager
Jan ‘20 - Nov ‘21
Arlettie Paris

•Liaising with the Accounts team in Paris, I managed recruitment, onboarding, HR planning, team workflow and payroll for all temporary and permanent staff •Implemented and customized employee management system; Workforce, for the London office •Managed customer service enquiries for a database of 60-1 00k Subscribers

Brand Host
Oct ‘19 - Aug ‘21
Appear Here

•Conducted viewings, check-ins and check-outs with a variety of retail brands, designers, and media. Brands included: Amazon, Milk Makeup, Neals Yard, New Balance, Dazed and Cadburys. •Taking photographs of the different Appear Here spaces and assessing whether they had been reinstated to original conditions via photo reporting on site •Conducted maintenance visits and in-tenancy visits in the spaces

Event Assistant
May ‘19 - May ‘19
Little Halstock Ltd, London Craft Week

•Assisting in the setup and the dismantling of the showroom through to the completion •Ensured all branded items for events arrived on time •Ad hoc duties included but were not limited to, maintaining records of all bookings, guest list management, hosting, showing guests around the showroom

Account and Digital Marketing Manager
Oct ‘18 - Aug ‘21
Natural x Lab

•Responsible for all aspects of digital marketing including customer acquisition and retention through various marketing channels such as SEO, social media, and affiliate marketing •Established a network of local designers for drop shipping and maintained ongoing relationships with brand partners •Hosted private shopping events and talks with sustainable industry leaders at our pop-up shop on Upper Street

VIP Apartment Manager
Feb ‘16 - Aug ‘18
KWD Solutions

•Responsible for managing the VIP Apartment at Bicester Village on the weekends •Liaising with Value Retail to host corporate partners including Annoushka Jewellery, American Express, Bank of China, Karl Lagerfeld, Laduree, Mastercard, and Qatar Airways •Managing bookings, organising personal shopping experiences, and providing the ultimate VIP experience throughout the village

Luxury Sales Associate
Oct ‘15 - Aug ‘18
KWD Solutions

•Working with a boutique staffing agency provided the opportunity to work with a variety of luxury brands across Bicester Village, Selfridges and Fortnum and Mason. Brands included: Anya Hindmarch, Bamford, Bonpoint, Coach, Joseph, Loewe, Missoni, Paul Smith, Sandro, Tory Burch and many more.

French - Work Proficiency
English - Fluent
Education & Training
Oxford Brookes
‘16 - ‘19
BA History of Art
London, UK