An ambitious and customer-centric individual with a strong work ethic to complete projects and tasks to a high standard. With over 4 years of experience founding and supporting retail start-ups, I pride myself on having strong interpersonal and organizational skills with the ability to collaborate and grow the sales and efficiencies of my department. With expertise in marketing and business development strategy, I am now looking for exciting opportunities to grow my network in the creative industry.
Arlettie – Exclusive Invitation-Only Private Sales | London, Paris, Milan •Customer Growth & Engagement: Expanded the subscriber base driving awareness and footfall through 52 annual Private Sales Events across 180+ luxury brands including Bulgari, Bottega Veneta, Dior, Fendi, Hermès and more. •Campaign Execution: Led the UK CRM team, managing muti-channel campaigns across email and web, ensuring consistent brand messaging and precise French to English translations. •CRM & Membership Management: Designed and optimised CRM workflows for a 3-tier membership program (VIP/Member/Subscriber). •Stakeholder Collaboration & Project Management: Partnered with global executives to drive data-led strategies and budget forecasting for marketing and customer experience teams. Led project management, delivering performance reports, optimizing website and payment funnels, and streamlining processes across tech, marketing and leadership teams. •Partnership Development: Secured high-impact media partnerships with publications including Vogue, Harpers Bazar, Town & Country, Tatler and Marie Claire, boosting brand visibility. Strengthened key B2B relationships with LVMH Houses, ensuring brand alignment across luxury events and campaigns. •Global Property Management: Managed and delivered large-scale external retail property projects globally, including securing prestigious venues such as Alexandra Palace, Kensington Palace (London), and Ice Palace Studios (Miami).
TREDO - Curated Wholesale Marketplace for Independent Brands and Retailers • Digital strategy: Developed and executed comprehensive B2B acquisition and retention campaigns using Mailchimp, Facebook Ads, Google Ads. • Branding and Content: Co-created the branding pack and maintained consistent brand voice across channels driving engagement with tone-of-voice similar to a matchmaking platform for brands and retailers. • Social Media Management: Managed social media campaigns, collaborating with brands to amplify product launches and ensure consistent inventory representation on the platform.
•Talent Acquisition & Onboarding: Oversaw recruitment, onboarding and training for 50-100 staff members, ensuring alignment with company culture and operational standards. •HR Systems & Process Improvement: Successfully implemented and optimized HR management systems, streamlining employee records, payroll and performance tracking. •Training & Development: Designed and delivered training workshops to enhance employee skills, engagement and career progression.
AppearHere - Marketplace for short-term retail lets Spearheaded the connection between innovative brands and premium short-term retail spaces, helping businesses book and execute pop-up shops, events, and temporary experiences. Facilitated seamless booking processes for clients while providing strategic insights for selecting ideal retail spaces to drive consumer engagement and growth. Managed high-profile partnerships, ensuring successful relationships and space activations for global brands. Worked with prestigious brands including Amazon, Sony Music, Milk Makeup, Lou Dalton, Cadbury, New Balance, and Acqua di Parma, delivering impactful and memorable retail experiences
Natural x Lab - A Sustainable E-commerce Platform for UK Brands •Campaign Management: Launched digital campaigns for product releases, managing newsletters, Facebook, and Instagram channels to grow audience engagement. •Customer Experience: Onboarded brands, maintained accurate inventory on Shopify, and ensured seamless product merchandising. •Content Creation: Developed impactful content, including interviews and blog posts, promoting key insights and trends in sustainable fashion.
• Responsible for managing the VIP Apartment at Bicester Village on the weekends. • Liaising with Value Retail to host corporate partners including Annoushka Jewellery, American Express, Bank of China, Karl Lagerfeld, Laduree, Mastercard, and Qatar Airways. • Managing bookings, organizing personal shopping experiences, and providing the ultimate VIP experience throughout the village.
Luxury Retail Boutiques include: Annoushka, Bonpoint, Calvin Klein, Coach, Holland Cooper, Joseph, Kate Spade, Loewe, Pandora, Penelope Chilvers Pop Up, Sandro, Stuart Weitzman, Temperley, The Wool Collective pop up and many more.