I am an experienced professional with a career of 18 years in the fashion industry initially covering roles in design, product development and production later transformed into account management and business development roles for a wide variety of international and high-caliber clients. In recent years I've found a passion for the E-Commerce side of the industry and founded a freelance business serving fashion brands worldwide with content, languages, trend, and market adaptation services, however, due to the unstable nature of self-employment I am now looking to get back to fully employed work. My portfolio also holds extensive experience with the USA market performing adaptation to the EU and the UK markets and vice versa, offering a meticulous eye for fashion combined with uncompromising attention to detail, excellent client relationship and sales skills, and crucial multicultural knowledge. Professional Highlights Identified, cultivated and maintained relationships with potential and existing partners, increasing the UK market presence by 25% (Yunsa). Bridged language and mentality gaps in international environments, improving communication, working methods and financial issues (All of my employers). Mentored clients and colleagues on the product, content, and commercial aspects and generated a stronger e-commerce strategy fully adapted to the desired market (Brucke Consultancy). | Sales | Business Development | Client Relations | Product Development | Project Management | Fashion trends| Market Analysis | AI Monitoring| Communication & Interpersonal | Team Player | Leadership | Critical Thinking | Multilingual | Copywriting | Editing | E-Commerce
A freelance consultant dedicated to providing world-known brands and individual clients with a variety of online content and fashion direction services. My clients include Zara, Zara Home, Massimo Dutti, Oysho, Façonnable, Hackett London, and some non-fashion brands such as Amazon, HP, Canva, YouTube. • Delivered tailored content and linguistic projects for online and e-commerce businesses covering copywriting, editing, proofreading, translation and content adaptation to the EU, UK and USA markets. • Perfected AI data rating and reviewing as well as audio content transcription on social media platforms. • Maximized client branding based on tailored market research, SEO, and localization. • Conducted research per client to identify potential new partners and opportunities. • Maintained and maximized service for existing clients into long-term collaborations while working towards new ones to elevate business opportunities, resulting in precise brand image, market positioning and sales. • Smashed deadlines and contributed to client targets, enhancing online presence and brand outreach. • Provided technical fashion product analysis and assessment resulting in upgraded product profiles and well-curated collections for desired markets. • Stayed informed about industry trends and competitor activities.
I took a career pause to look after my family. During this time, I completed an array of business management courses.
An international company with world-spread offices engaged in the production, sale, and distribution of worsted wool fabrics and garments, with a turnover of c$41 million per year. • Utilized my knowledge of the UK Luxury fashion covering fabric, garment, and client base to develop and execute partnership strategies and create a new premium fabric and garment range, designed in collaboration with our office in Biella, Italy. • Identified and built new markets while adapting and improving product quality and design, enhancing company portfolio and product range. • Collaborated with internal teams to ensure the execution of partnership initiatives and continuously improve product and quality. • Represented the company in international trade shows in Paris, performing sales of the new collection and obtaining bulk orders. • Created and managed a detailed database of customer contacts as well as controlled sales pipeline working to strict monthly targets, initially 2000m with quarterly growth of 20-30%.
A UK-based agency exclusively representing high-end Italian textile and garment makers, supplying tailoring fabrics and finished garments to luxury UK fashion brands. Turnover of c£2m per year. • Managed key accounts in high-end and luxury following up on product development and production of custom Italian-made fabrics and garments. My clients included Burberry, Vivienne Westwood, Paul Smith, Alexander McQueen, and many more. • Liaised with Italian mills and makers as well as new ventures in India and Romania to maintain coherence and market-focused sales delivery. • Perfected marketing and trade show content adaptation from Italian to English, enhancing supplier presence and outreach in the UK. • Improved working methods and communication by resolving language and mentality barriers which increased productivity and client contact relations by 50%.
An established worldwide supplier specializing in men's and ladies' tailoring ranges, serving high-street and premium brands such as Brooks Brothers, The Limited, Nicole Miller, and Marks & Spencer. • Responsible for the maintenance of design to production process through liaison with the client's designers, buyers and merchandisers for the Marks & Spencer account, as well as European and Far East suppliers. • Achieved excellent reputation through uncompromising client-dedicated service and a major improvement in product design accurately following the client's brief and market direction. • Created a smooth-running system between the head offices in Israel and the UK office, improving efficiency and cutting costs.
• Worked alongside the head designer to create men's and ladies' tailoring ranges and exclusive fabric developments for the USA market and managed special projects in collaboration with Georgio Armani consultants.