Strategic and pragmatic leader with 25+ years driving growth and profitability in lifestyle consumer goods. Proven record managing €110M+ P&L businesses, leading multicultural teams of 300+, and delivering transformation across DTC, omnichannel, and wholesale from post-bankruptcy turnarounds to PE exit readiness. Currently integrating Al into commercial strategy applying agent-based tools to accelerate decision-making and GTM execution. INSEAD-certified in Al business transformation. At Gibson (KKR-owned), doubled EMEA revenue from €57M to €110M over 8 years while leading global commercial operations through Chapter 11 emergence and ownership transitions.
Leading global commercial organization across all regions and channels. Main target: Deliver financial objectives ($450M) and prepare for ownership change.
Main achievement: Doubled the business in 8 years from €57M to €110M. Led transformational change across EMEA following Chapter 11 emergence (Sales, Trade Marketing, HR, Finance, Logistics, Legal, Entertainment). Redefined distribution and omnichannel strategy through selective DTC, e-commerce, and marketplace expansion. Implemented S&OP processes and 3PL/bonded warehouse solutions to control inventory. Leadership: Regional P&L 6 direct reports, 105 FTE.
Defined complete commercial strategy (140 stores, $400M). Maximized revenue and profitability while managing a $200M buying budget. Implemented Category Management and adapted sourcing for Russian market. Leadership: 6 direct reports, 40 FTE.
International GTM strategies for DTC across 2,200 own doors (€1.5Bn). Increased profitability through range harmonization (overlap from <10% to 25%).
EMEA business across all Style labels (Originals, Neo): €970M (55% of global), 3,000 articles, 34M units. Net sales growth from €650M to €970M. Range downsized from 2,500 to 1,500 articles/season.
€300M, 1,200 articles. Created Missy Elliott 'Respect ME' collaboration: €0 to €25M.
Sport Performance footwear exclusives for European and Asian key accounts: €100M, 500 articles.
Category management of largest footwear category. Commercial handling of 4 national accounts (Go Sport, Courir, Chausport, Supersport).
Emanuel is a great professional, leader and team player with an excellent business acumen.