✦ Expertise : Digital Transformation and Strategy, E-commerce, Project Management, Augmented Reality, Online payment, Customer experience
✦ Sectors: Luxury & Retail
With over 10 years experience working on the digital transformation of multinational companies in Paris, I have successfully achieved several projects within the IT department and then in the Digital department of my clients.
During my experience, I had the chance to work and deepen my knowledge of various sectors including Automotive, Retail and today Luxury, my favorite sector.
During my career, I specialized in digital transformation and customer experience. My areas of expertise include:
> collection of needs, scoping and implementation of the digital strategy,
> project management in agile and kanban methodology,
> redesign of e-commerce sites with implementation of online payment,
> deployment of new digital tools in stores,
> definition of customer journeys and experiences,
> framing, monitoring and deployment of virtual reality projects,
> team management.
Speaking fluently four languages and being very sociable, I thrive easily in an international environment. I particularly enjoy working on strategic and ambitious digital projects at the crossroads of several departments of the company. Directing projects is my main skill.
My moto : Keep your standards high!
If my profile interests you, do not hesitate to contact me.
Looking forward to working together,
Have a beautiful day !
Asmaa
Open to relocation
Open to Full-time work
Digital In-store & Retail experience programs Manager
CHANEL
Jun 2021 - Dec 2022
✦ Managing the Digital Transformation Programs of Chanel Watches and Fine Jewelry Boutiques worldwide.
➣ Tactically develop the WFJ presence into complementary networks,
➣ Lead and animate the ...
Digital Transformation Manager in the Business Department
Carrefour
Nov 2017 - Apr 2021
✦ Feature Owner: Coordination and follow-up of Ooshop, Drive and mobile apps evolutions with the Business Department.
✦ Set up and roll out of online payment on the Carrefour Traiteur website https://...
IT Consultant in the Manufacturing Department
DXC Technology
Jan 2014 - Sep 2017
✦ ARKEMA : Implementation of a Master Data Management in order to create an international and unique product repository.
✦ DAIMLER : Writing of Applications Recovery Plans : Instructions Guide to rest...
IT Project Manager
Valeo
Oct 2012 - Dec 2013
✦ Data Migration and roll-out of 10 sensitive IT applications in the 18 international divisions of Valeo Service.
✦ Redesign of Valeo Service websites in collaboration with the Marketing and Communica...
Marketing Project Manager
Orange
Oct 2011 - Sep 2012
✦ Business Development
Digital Transformation
(Advanced)
Project Managers
(Advanced)
Customer Experience Consulting
(Advanced)
Customer Experience Analysis
(Advanced)
E-business Consulting
(Advanced)
Data Analysis
(Advanced)
French
Native
Arabic
Native
English
Fluent
Spanish
Work Proficiency
ESSEC Business School / Telecom ParisTech
Mastère Spécialisé en Management des Systèmes d'Information en Réseaux
2012 to 2013
Universiteit Maastricht
Master 2
2010 to 2011
Grenoble Ecole de Management
Diplôme Grande Ecole - DESMA
2008 to 2011
Lycée Saint-Michel de Picpus
Classe préparatoire aux Grandes Ecoles de commerce
2006 to 2008
Lycée Lyautey au Maroc
Baccalauréat Economique et Social
1999 to 2006
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