Asmaa Hjiej

Digital transformation & Customer experience Manager

✦ Expertise : Digital Transformation and Strategy, E-commerce, Project Management, Augmented Reality, Online payment, Customer experience ✦ Sectors: Luxury & Retail With over 10 years experience working on the digital transformation of multinational companies in Paris, I have successfully achieved several projects within the IT department and then in the Digital department of my clients. During my experience, I had the chance to work and deepen my knowledge of various sectors including Automotive, Retail and today Luxury, my favorite sector. During my career, I specialized in digital transformation and customer experience. My areas of expertise include: > collection of needs, scoping and implementation of the digital strategy, > project management in agile and kanban methodology, > redesign of e-commerce sites with implementation of online payment, > deployment of new digital tools in stores, > definition of customer journeys and experiences, > framing, monitoring and deployment of virtual reality projects, > team management. Speaking fluently four languages and being very sociable, I thrive easily in an international environment. I particularly enjoy working on strategic and ambitious digital projects at the crossroads of several departments of the company. Directing projects is my main skill. My moto : Keep your standards high! If my profile interests you, do not hesitate to contact me. Looking forward to working together, Have a beautiful day ! Asmaa

Previous Brands
DXC Technology
Work Experience
Digital In-store & Retail experience programs Manager
Jun ‘21 - Dec ‘22

✦ Managing the Digital Transformation Programs of Chanel Watches and Fine Jewelry Boutiques worldwide. ➣ Tactically develop the WFJ presence into complementary networks, ➣ Lead and animate the Digital network roadmap, ➣ Envision and anticipate, identify and develop WFJ Digital Retail programs identified as key collaboration with complementary networks, ➣ Manage each project phase (exploration, definition, build, deployment, reporting), ➣ Work in collaboration with other networks : Fragrance & Beauty, Fashion, Wholesale, Regions, etc. ➣ Prepare and contribute to the monthly competitive intelligence. Example of projects : Virtual Try On, Google my business, New after-sales tool in collaboration with Fashion division, Wholesale digital presence, Collaboration with Fragrance & Beauty division during "N°1 de Chanel" campaign, Boutique apps.

Digital Transformation Manager in the Business Department
Nov ‘17 - Apr ‘21

✦ Feature Owner: Coordination and follow-up of Ooshop, Drive and mobile apps evolutions with the Business Department. ✦ Set up and roll out of online payment on the Carrefour Traiteur website https://traiteur.carrefour.fr ✦ Set up the delivery process for Carrefour Traiteur.

IT Consultant in the Manufacturing Department
Jan ‘14 - Sep ‘17
DXC Technology

✦ ARKEMA : Implementation of a Master Data Management in order to create an international and unique product repository. ✦ DAIMLER : Writing of Applications Recovery Plans : Instructions Guide to restart sensitive IT applications in case of a General IT Disaster. ✦ PSA : Tests and updates of the Dealer Management System interfaces, used by PSA car dealers for customer invoicing.

IT Project Manager
Oct ‘12 - Dec ‘13

✦ Data Migration and roll-out of 10 sensitive IT applications in the 18 international divisions of Valeo Service. ✦ Redesign of Valeo Service websites in collaboration with the Marketing and Communication Departments.

Marketing Project Manager
Oct ‘11 - Sep ‘12

✦ Business Development

Junior Marketing Product Manager
Feb ‘11 - Sep ‘11

✦ Direction of Digital & Innovation - Home Connect Business Unit Worked on the development and set up of a Network Access Storage (NAS)

French - Native
Arabic - Native
English - Fluent
Spanish - Work Proficiency
Education & Training
ESSEC Business School / Telecom ParisTech
‘12 - ‘13
Mastère Spécialisé en Management des Systèmes d'Information en Réseaux
Universiteit Maastricht
‘10 - ‘11
Master 2
Grenoble Ecole de Management
‘08 - ‘11
Diplôme Grande Ecole - DESMA
Lycée Saint-Michel de Picpus
‘06 - ‘08
Classe préparatoire aux Grandes Ecoles de commerce
Lycée Lyautey au Maroc
‘99 - ‘06
Baccalauréat Economique et Social
Paris, France