Digital transformation & Customer experience Manager

Current Location

Paris, FR

Asmaa is available for work

✦ Expertise : Digital Transformation and Strategy, E-commerce, Project Management, Augmented Reality, Online payment, Customer experience
✦ Sectors: Luxury & Retail

With over 10 years experience working on the digital transformation of multinational companies in Paris, I have successfully achieved several projects within the IT department and then in the Digital department of my clients.
During my experience, I had the chance to work and deepen my knowledge of various sectors including Automotive, Retail and today Luxury, my favorite sector.

During my career, I specialized in digital transformation and customer experience. My areas of expertise include:
> collection of needs, scoping and implementation of the digital strategy,
> project management in agile and kanban methodology,
> redesign of e-commerce sites with implementation of online payment,
> deployment of new digital tools in stores,
> definition of customer journeys and experiences,
> framing, monitoring and deployment of virtual reality projects,
> team management.

Speaking fluently four languages and being very sociable, I thrive easily in an international environment. I particularly enjoy working on strategic and ambitious digital projects at the crossroads of several departments of the company. Directing projects is my main skill.

My moto : Keep your standards high!

If my profile interests you, do not hesitate to contact me.
Looking forward to working together,

Have a beautiful day !


  • Brands Asmaa has worked with
    • CHANEL
    • Carrefour
    • DXC Technology
    • Valeo
    • Orange
    • SFR
  • Asmaa's past titles
    • Digital Transformation Manager
    • E-Commerce Consultant
    • IT Consultant in the Manufacturing Department
    • Technical Project Manager
    • Marketing Project Manager
    • Junior Marketing Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions

Digital In-store & Retail experience programs Manager


Jun 2021 - Dec 2022

✦ Managing the Digital Transformation Programs of Chanel Watches and Fine Jewelry Boutiques worldwide.

➣ Tactically develop the WFJ presence into complementary networks,
➣ Lead and animate the ...

Digital Transformation Manager in the Business Department


Nov 2017 - Apr 2021

✦ Feature Owner: Coordination and follow-up of Ooshop, Drive and mobile apps evolutions with the Business Department.
✦ Set up and roll out of online payment on the Carrefour Traiteur website https://...

IT Consultant in the Manufacturing Department

DXC Technology

Jan 2014 - Sep 2017

✦ ARKEMA : Implementation of a Master Data Management in order to create an international and unique product repository.
✦ DAIMLER : Writing of Applications Recovery Plans : Instructions Guide to rest...

IT Project Manager


Oct 2012 - Dec 2013

✦ Data Migration and roll-out of 10 sensitive IT applications in the 18 international divisions of Valeo Service.
✦ Redesign of Valeo Service websites in collaboration with the Marketing and Communica...

Marketing Project Manager


Oct 2011 - Sep 2012

✦ Business Development

  • Digital Transformation


  • Project Managers


  • Customer Experience Consulting


  • Customer Experience Analysis


  • E-business Consulting


  • Data Analysis









Work Proficiency

ESSEC Business School / Telecom ParisTech

Mastère Spécialisé en Management des Systèmes d'Information en Réseaux

2012 to 2013

Universiteit Maastricht

Master 2

2010 to 2011

Grenoble Ecole de Management

Diplôme Grande Ecole - DESMA

2008 to 2011

Lycée Saint-Michel de Picpus

Classe préparatoire aux Grandes Ecoles de commerce

2006 to 2008

Lycée Lyautey au Maroc

Baccalauréat Economique et Social

1999 to 2006

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