Craig Smith
-
Craig Smith
Chief Digital Officer
A highly experienced Chief Marketing Officer capable of encompassing multiple customer centric specialisms who has built and managed large complex marketing, ecommerce, digital, brand + creative teams of up to 250 people with global P&L's. A track record of developing and delivering over 200 campaigns, websites, digital activations and multinational brand projects spanning over 25 years of working internationally at board level. Brand is the hero and the glue that binds all of the work that's been delivered.
- Brands Craig has worked with
- Decidable Global Ltd
- Capita Consulting
- Radley London
- Ted Baker
Open to relocation
Open to Full-time work
- Freelance Assignments
- Hourly Consulting
- Permanent Positions
Co-founder + Chief Digital Officer
Decidable Global Ltd
Feb 2021 - Present
Co-founding, Seed funding and Deployment of the Decidable platform + brand
•B2B ecommerce ( SaaS )
•Website concept, deployment and evolution ( including CRO + UX + UI )
•Marketing + GTM strategy a...
Digital Design Lead
Capita Consulting
Sep 2020 - Feb 2021
Led a team of 21. Strategised and rebuilt the digital experience design practice within Capita Consulting and produced a strategy for a customer experience and B2B ecommerce framework for all new and ...
Interim Chief Customer Officer
Radley London
Dec 2019 - Jun 2020
Led a team of 26. Working with the board and PE owners to develop a strategy for ecommerce, digital, data, brand + marketing. Focus on driving topline revenue and EBIT growth to maximise sales, growth...
Ecommerce + Marketing Director
Ted Baker
Jun 2017 - Sep 2019
Led global team of 235 people and worked closely with exec and non-exec boards to deliver global ecommerce, technology and digital data strategy to accelerate omnichannel revenue growth.
Ecommerce ope...
Brand + Digital Director
Ted Baker
Jul 2003 - Jun 2017
Led global team developed from 30 to 156 people. Worked closely with exec and non-exec boards to deliver global brand + marketing strategy to support omni channel revenue growth.
Ecommerce and analyti...
Marketing Strategy
(Advanced)
Digital Strategy
(Advanced)
Brand Strategy
(Advanced)
ecommerce strategy
(Advanced)
Communication strategy
(Advanced)
Leadership
(Advanced)
English
Native
Not specified.
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