A highly experienced Chief Marketing Officer capable of encompassing multiple customer centric specialisms who has built and managed large complex marketing, ecommerce, digital, brand + creative teams of up to 250 people with global P&L's. A track record of developing and delivering over 200 campaigns, websites, digital activations and multinational brand projects spanning over 25 years of working internationally at board level. Brand is the hero and the glue that binds all of the work that's been delivered.
Co-founding, Seed funding and Deployment of the Decidable platform + brand •B2B ecommerce ( SaaS ) •Website concept, deployment and evolution ( including CRO + UX + UI ) •Marketing + GTM strategy and delivery. Test and learn approach •Digital and brand marketing, A/B testing through AI and automation •Social media •Third party partnerships programme •External agencies procurement and ownership
Led a team of 21. Strategised and rebuilt the digital experience design practice within Capita Consulting and produced a strategy for a customer experience and B2B ecommerce framework for all new and existing clients. •Hired and onboarded 42 mixed discipline designers in six months. Focus on UX / UI. •Approved 2 year roadmap with Capita board •Team performance training •Senior stakeholder engagement •ROI driven approach to develop quality customers over quantity
Led a team of 26. Working with the board and PE owners to develop a strategy for ecommerce, digital, data, brand + marketing. Focus on driving topline revenue and EBIT growth to maximise sales, growth and margin. •Marketing + Brand strategy; brand activation, community management, sponsorship and wholesale •Ecommerce and analytics. Magento2 platform delivery and UX + UI overhaul •Marketplace strategy for UK, EU and US •Ecommerce strategy for UK, US, China and Japan •Organisational design for e-commerce and brand structure. •Developed and delivered Radley London brand vision project •Covid support strategy for ecommerce, retail and brand •Global ERP project strategy •Developing and managing of new trading calendar
Led global team of 235 people and worked closely with exec and non-exec boards to deliver global ecommerce, technology and digital data strategy to accelerate omnichannel revenue growth. Ecommerce operations ( including UX + UI and all third party management ) Marketing ( retail, wholesale, international licensees and product licensing ) Achieved growth of ecommerce revenues from £90m to £120m in 30 months Improved commercial performance using data sources including web analytics data on traffic, P&L, add to list and conversion Improved the digital platform to drive increases to conversion rate, sessions and AOV Pioneered Ted’s first global ecommerce + omnichannel strategy Spearheaded a global e-commerce + digital + brand team restructure from 156 to 250 people Increased global customer base from 320,000 to 1,280,000 in 24 months through the development of a UK + US customer segmentation / persona programme Launched 7 international websites Founding member of business steering committee for group transformation programme Chair of the omnichannel development committee Partnered with the buying teams to create a joined-up trading + content calendar, Creative services PR ( online and offline )
Led global team developed from 30 to 156 people. Worked closely with exec and non-exec boards to deliver global brand + marketing strategy to support omni channel revenue growth. Ecommerce and analytics Marketing ( retail, wholesale, international licensees and product licensing ) Creative services Grew ecommerce revenues to £90m Launched the Ted Baker brand in 48 new markets Developed Ted’s first omnichannel strategy Grew global digital team from 5 to 156 people Grew UK + US customer base from 155,000 to 320,000 in 24 months Launched 30 International third party trade partnerships Launched 5 international websites Founding member of business steering committee PR ( online and offline )