I bring extensive experience in online merchandising, digital customer experience, and website marketing within leading fashion retail and e-commerce environments for over 10 years. Skilled in driving sales, managing product displays, and delivering personalised customer journeys, I adapt quickly to fast-paced retail settings and am fluent in English.
Digital Customer Experience | Website Marketing | Content Management | APP Retention | Product Development
Royal festival hall, delegate services, XR Extended Reality & event management. -Assisting the Marketing and Sponsorship team, managing festival delegates and members of the press
Responsibilities: -Enhancing Digital Graduate Showcases Management: Spearhead the enhancement of digital showcases for graduates, ensuring a captivating and user-friendly experience for students and stakeholders. -Strategizing Marketing Projects and Conducting Contextualized Research: Develop strategic marketing projects and initiatives, conducting contextualized research to inform decision-making and drive results. -Overseeing Student-Facing Operations: Manage student-facing operations, including term start activities, assignment submission processes, and event announcements, ensuring a seamless experience for students. -Creating Effective Content Marketing Strategies: Develop comprehensive marketing strategies, including calendar and event planning, to promote student showcases and engagement activities. -Coordinating Engagement Resources: Coordinate resources for engagement activities, exhibitions/events, digital learning initiatives, and creative workshops to support student development and success. -Project Involvement as Evaluator and Auditor: Participate as an evaluator and auditor for community workshop design and the development of site hoarding content, ensuring alignment with project objectives and community needs. -Facilitating Student Workshops for Creative Mindsets: Lead workshops for Creative Mindsets, a cross-institutional project aimed at fostering equitable experiences in higher education, facilitating meaningful discussions and learning experiences for participants.
Responsibilities: -Website/App Marketing & Merchandising: Improve our website and app experience to attract and retain customers. Use merchandising techniques to boost sales. -Product Enhancement & UX Research: Work with teams to enhance our products based on customer feedback and research. Understand user behavior to improve user experience. -Campaign Management & Brand Promotions: Create and manage marketing campaigns to increase brand visibility and acquire customers. Develop partnerships and promotions to grow our brand. -Digital Content Strategy & Implementation: Develop a strategy for digital content across channels. Oversee the creation of engaging content. -Creative Production & Strategy: Lead the development of creative strategies and assets. -Personalization & Automation: Personalize customer experiences and automate marketing processes. -Data Analysis & Performance: Analyze data to track performance and optimize marketing efforts. -Strategic Planning & Digital Growth: Contribute to long-term digital strategies and identify growth opportunities. -Team Management & Retention: Lead and motivate a digital marketing team.
Responsibilities: -Digital Marketing: Implement and manage digital marketing campaigns across various channels to drive brand awareness and customer acquisition. -Digital Merchandising: Optimize our online presence, ensuring a visually appealing and user-friendly experience for customers. -Visual Communication: Develop visually engaging content and assets for digital channels, including social media, website, and email marketing. -Strategic Planning: Contribute to the development of long-term digital marketing strategies aligned with business objectives and market trends. -Brand Management / Brand Stores: Maintain brand consistency across all digital touchpoints and manage online brand stores to enhance brand visibility and customer engagement. -Campaign Management: Plan, execute, and analyze marketing campaigns to maximize reach, engagement, and conversion. -Creative & Content Development: Collaborate with internal teams or external agencies to produce creative assets that resonate with our target audience. -Customer Engagement Activities: Devise and implement strategies to actively engage customers, foster loyalty, and drive repeat purchases. -Trend Forecasting: Stay updated on industry trends and consumer behavior to identify opportunities for innovation and growth.
Responsibilities: -Digital/Visual Merchandising: Curate visually stunning online storefronts and product displays to captivate customers and drive conversions. -Campaign/Promotion Planning: Develop and execute strategic campaigns and promotions to drive traffic, increase sales, and enhance brand visibility. -Theme Conceptualization: Ideate and execute captivating themes and concepts that resonate with our target audience across digital channels. -Web Shop Management: Oversee the day-to-day operations of our web shop, ensuring a seamless shopping experience and optimizing conversion rates. -Mailers/Newsletters: Create compelling email campaigns and newsletters to engage customers, promote products, and drive sales. -Affiliates: Manage affiliate marketing programs to expand our reach and drive traffic through strategic partnerships. -Social Media: Develop and implement social media strategies to build brand awareness, engage followers, and drive website traffic. -Brand Stores: Manage online brand stores, ensuring consistent branding and a seamless customer experience. -Brand Activation: Plan and execute brand activation events and initiatives to enhance brand awareness and engagement across website on Desktop, mWeb and APP. -Conversion/CTR Analysis: Analyze web traffic and campaign performance metrics to optimize conversion rates and click-through rates. -Web/Mobile/App Storefront Management: Optimize the user experience across web, mobile, and app storefronts to maximize sales and engagement. Workflow Coordination and Facilitation - External Agencies: Collaborate with external agencies and vendors to coordinate workflows and ensure deliverables meet brand standards and objectives. -HTML, Photoshop: Utilize HTML and Photoshop skills to create and edit digital assets and implement website enhancements.