With over 16 years of experience in marketing, I have worked across diverse sectors including B2C and B2B retail, telecoms, and gaming. Currently Head of Marketing at AMARA, a prominent online luxury homewares retailer, I lead a talented team, driving impactful strategies and campaigns that boost brand visibility and revenue. My expertise lies in crafting compelling narratives, executing multi-channel campaigns, and leveraging consumer behaviour insights. I foster strong partnerships, both internally and externally, ensuring seamless execution and alignment. A data-driven decision-maker, I thrive in dynamic environments, constantly innovating to stay ahead. If you seek a results-oriented marketing professional with retail, telecoms, and gaming experience, let's connect and explore how my expertise can contribute to your organisation's growth and success in today's competitive landscape.
Alemba is a global IT Service Management software company, part of the Volaris Group. The software services multiple industries from Government, Healthcare, Finance, Utilities and Retail. As Head of Marketing I am part of the Senior Management Team and responsible for marketing strategy and execution across digital and traditional channels targeting new customer acquisitions and existing customer retention. I work closely with the Sales and Product teams to create relevant, engaging and informative content to target our identified ICPs. I also lead internal communications initiatives.
AMARA is an online global luxury homeware retailer, now part of the Frasers Group. I led a team of seven across the Email, Performance Marketing, Content and Trade Accounts teams, reporting into the CMO. I set the marketing strategy and together with my team and the wider marketing function, we delivered exceptional marketing experiences for consumers to grow new customer acquisition and retention.
Temporary secondment from data marketing agency, Planning-Inc to support eBay EU and International CRM planning. Streamlined the marketing planning cycle, optimising resources for maximum ROI. Optimised promotional spend across EU CRM campaigns. Key part of the development a tool used across the global business to streamline and optimise campaign planning, resource management and delivery, saving £1,000’s in resource and budget.
Oversaw multiple client accounts including; BT Consumer Broadband, BT Business Broadband, BT TV, 32Red, M&S, Moss Bros, Sony Playstation, Halfords and New Look. Managed a team of four to develop and execute multi-channel CRM and direct marketing strategies across acquisition, retention and winback segments. Created and delivered sales pitches to onboard new clients and expand relationships with existing clients.
Managed the three largest client accounts for the agency - BT Consumer Broadband, BT TV and Argos. Managed a team of two, developing team leadership, delegation and recruitment skills. Handled multiple stakeholders, campaigns and insight projects, ensuring client budget was prioritised for the most value-driving projects. Lead high profile, multi-channel campaigns for the BT Sport launch. Instigated campaign process reviews, significantly improving efficiency and reducing lead times.
Managed BT Consumer Broadband and BT TV accounts. Managed and grew accounts by developing detailed knowledge of customer data and devising new campaign opportunities. Planned and executed complex campaign test plans with regular performance reviews, presenting and interpreting results and offering guidance on future campaign improvement. Developed relationships with stakeholders, leading to our longest-running client engagements.
Part of the Account team responsible for the day to day running of the BT Consumer Broadband account. Ensured all client projects were executed and delivered on schedule, to specification and on budget. Liaised with Senior Account and Technical teams to scope and specify project solutions that delivered demonstrable and quantifiable benefits to clients.