In a career spanning over twenty years I've specialised in brand leadership and creatively directing the production of high-quality content and media, for a broad range of international clients. Across large-scale projects and campaigns I lead all creative production, from concept through to completion, or alternatively direct individual aspects. I like to think outside the box, and ensure a distinctive flair & style is evident in all the work I create. My career has evolved into an integrated, media and platform neutral approach. Allowing me to engage with the latest innovations & trends (such as with immersive, interactive or social), without losing sight of my core vision and passions – storytelling and creating experiences that engage and resonate with audiences. I work extensively across the full range of related creative disciplines (e.g. moving image, graphic design etc), frequently being brought in to lead projects requiring a brand identity, brand development, content creation, or creative marketing focus. Specialties: · Brand development, social media marketing, content creation, corporate, broadcast · Copywriting, creative concepts, video / film, 2D / 3D animation, graphic design, VR / 360 Video · Integrated projects: digital, interactive, live events, cinematics, experiential, apps Key clients / employers: Misfits Gaming, Electronic Arts, Virgin, Sky, BBC, Weber Shandwick, Maverick Advertising, Radley Yeldar, Google, Unilever, Samsung, Roche, Saudi Aramco, Filmmaster MEA, Citibank, EY, HSBC, Disney, Britbox, Discovery, ESPN, Current, Viasat, ITV, Granada, Accedo, DHL, British Airways, Royal Air Force, Royal Navy, Olympic Games, M-is, Smyle, Sarner, WRG, BDA Creative, Distillery, Zealot, SquareZero, Maverick Media, Addictive TV, Verimatrix, The Union Club, Renaissance, Ministry of Sound Related skills: · Leadership, team & department management · Client liaison, pitches, presentations, budget management · Directing live action (film & video) and talent · Highly experienced CGI director (motion graphics, 2D/3D animation) · Supervising production, post-production, voice-over direction · Scheduling / coordination of creative resources, workflow & logistics · Campaigns, brand identities, media production, filmmaking · Idents, commercials, promos, documentary, live experience content · Concept development, IP (intellectual property), proposals, treatments, scriptwriting · Multiplatform 360 campaigns and integrated media production
A pivotal brand building role, employing design, content creation, social media campaigns and storytelling to evoke the company's developing identity.
Leading European creative campaigns and productions for Misfits Gaming Group, a global multi-platform gaming and media entertainment company featuring a diverse roster of world-class influencers, content creators and esports teams, reaching millions of people across the globe. Also developing concepts and intellectual property with this international team of talent.
A variety of innovative productions in Saudi Arabia and beyond, with this influential global company as it raises its profile across the world. Such as the ground-breaking Aramco Global Excellence Awards virtual show.
Helping add an international flavour to a variety of exciting new creative campaigns across the Middle East, with a focus on moving image and VR projects.
A pivotal advisory role with this long-established private members club in Soho, London, to develop their well-loved brand, and promote its unique quintessentially British character to a wider audience.
Working with trailblazing agencies such as Weber Shandwick, Maverick Advertising, Radley Yeldar, Smyle Creative, M-is, Gripped Communications and The Distillery, as well as direct international clients such as Accedo and Verimatrix, to develop bespoke moving image concepts and creatively lead the production of films (video, motion graphics, animation etc) and integrated projects (e.g. apps, digital, interactive, and live events). Examples of campaigns and productions include: · Amber Fusion / Fearnley & Kinde: Brand creation & activation · Noble Tree Foundation: Charity rebrand & social media campaigns · ICE 200 event · Unilever 'Powered by ETS' VR campaign · Activity Superstore: 360 Video promotions · EY: EMEIA Strategy campaign · BBC World News · HSBC 'Virtual Cards' · DEC: Nepal Earthquake campaign · Verimatrix: Brand building & promotions · Fort St Elmo Malta: Audio-visual experience · British Airways 'Silent Picturehouse' · Sochi Winter Olympics · DHL Express 'Network Operations' · Royal Navy Reserves 'Life Without Limits’ · Madrid Olympic Games bid · The Royal Air Force ‘Experience Our Way of Life’ · Dubai UAE World Expo bid · London Olympics Park Live
Working across a diverse range of clients, from creative agencies to broadcasters, such as – Sky, BDA Creative, ESPN, SquareZero, ReelMacoy, Maverick and Discovery. Leading a variety of projects including: · Promotional campaigns: Kanal 5 show Partaj · Branding: Major video game title Ridge Racer Unbounded · Channel launches: Sky Preview channel · Marketing campaigns: Disney's tween phenomenon Shake It Up · Theatrical trailers: Trap for Cinderella (from Iain Softley - Backbeat, K-Pax)
Various campaigns.
Directing trailer campaigns for major video game titles.
Creatively managing various projects.
Various on-air sports campaigns.