Anna Tuomaala
I am a London-based Womenswear Designer with extensive experience across branded womenswear, specialising in multi-product RTW, lingerie/swimwear, and print collections. Most recently, I have been developing my own brand, Emilia Mala, alongside consulting for start-ups, supporting them in concept development, design, and full collection creation. I bring hands-on expertise across the full design and development lifecycle, from initial concept through to final production, with strong technical skills in pattern cutting. I also have broad industry experience building and coordinating cross-functional teams, including sourcing, production, and creative professionals, to deliver cohesive and well-executed collections and presentations. I am always open to new opportunities and collaborations. annatuomaala.com
http://www.emiliamala.com Defined overall brand vision and creative direction for womenswear, swimwear, and print collections ● Led design, production, and marketing teams, managing end-to-end collection development ● Established international stockists including Harvey Nichols, Zalando, Olivela, and Design Museum ● Built and managed Shopify e-commerce platform and executed Meta/Google Ads campaigns to drive brand growth ● Initiated high-profile collaborations, including Swarovski, and oversaw creative campaigns presented at London Fashion Week ● Directed seasonal concepts, colour palettes, and print development while maintaining brand identity and aesthetics
Clients include Not Basics (London), I’m Out (Milan), Anait Bian (NYC) ● Designed and developed sustainable lingerie and swimwear collections from concept to production ● Created technical drawings, tech packs, and BOMs for international manufacturers, Conducted trend research, sourced sustainable fabrics and trims, and developed seasonal concepts, colour palettes, and prints designs ● Supported sampling, fittings, and factory development processes in Europe and Asia
● Collaborated with Directors and cross-functional teams across design, production and sales and pr ● Developed beading and embroidery designs and designed and developed new ranges for Lingerie and Swimwear ● Made product briefs (tech packs and BOM sheets) for Far East manufacturer ● Managing costing sheets, care labels, SMS for sign offs and flatshoots, managing press samples movement
-I was responsible for research, design and pattern cutting for the first two collections of the brand. -I built the ranges across dresses, separates, tailoring and outerwear. -I researched the concepts, themes and design details and designed and sketched the styles and established the brand aesthetics and signature according to director's vision.. -I sourced the manufactures, fabrics and trims attended to fabric fairs and selected final fabrics. -I ran fitting sessions, made fit adjustments on garments and on patterns, made specs for CMT factories. -I liaised and visited manufacturers during the sampling and production process to find solutions and gave the grading instructions for production. -I styled and created outfits for the lookbook
-I was assisting Creative Director to analyse, design and develop the mainline collection and did design work and presentations for companies Creative Director was consulting. -I did visual research, design development through sketching and stand work, sketched design variations, developed new concepts, design details and finishings. -I recruited and organized interns and managed the press samples movement -I co-ordinated the sampling process, did patten cutting when necessary and gave intructions to pattern cutters. -I visited and liaised with manufacturers finding creative solutions and sourced and ordered fabrics and trims.