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Saili Sankhe

Founder at The Parisienne Edit
About

Digital marketing and e-commerce specialist with a strong background in fashion business and luxury brand management. Experienced in managing B2B and B2C digital operations, with a keen eye for brand storytelling and customer experience. Entrepreneurial, data-driven, and creatively led. Currently heading up digital strategy at BOON PARIS, I oversee three distinct platforms — BOON_ROOM, BOON_PARIS, and BOON_EDITIONS — blending creative direction with performance-driven execution. Since joining in 2021, I’ve led the launch and growth of BOON_ROOM, an online platform representing 150+ art and design talents and over 5,000 products. I’ve developed end-to-end e-commerce and marketing strategies, driven significant gains in traffic and conversions through SEO, retargeting, and paid media, and curated digital content that elevates both the customer experience and brand presence. In tandem, I manage BOON_PARIS’ B2B digital showroom — working across 30+ fashion brands each season to optimize catalog presentation, e-merchandising, and overall buyer experience. On BOON_EDITIONS, I handle the design and content direction of the site, along with pricing and collection structure across all four editions. Outside of this, I founded The Parisian Edit, a fashion and lifestyle publication where I lead content creation, curation, and digital growth. I thrive at the intersection of creativity and commerce, and love building platforms that not only look good — but work beautifully.

Previous Brands
BOON_PARIS
Parisian Edit
Muriel Piaser Consulting
Riccardo Grassi Showroom
CristaSeya
alice McCALL
Huishan Zhang Ltd
Work Experience
Responsable E-commerce et Marketing
Jun ‘21 -
BOON_PARIS

Founder
Jan ‘21 -
Parisian Edit

Digital Marketing & Communication
Jul ‘19 - Sep ‘21
Muriel Piaser Consulting

Digital Showroom Precious Room by Muriel Piaser X Le New Black (since July 2020) - Management and integration of our clients - jewellery designer's showroom/collections on Le new black. - Co-ordination with brands to ensure their optimal online presence on Le new black - Co-ordination with designers for collection materials - product SKU, product images, look books, line sheets, etc. to make sure their online showroom is complete and in line with their Brand image. Physical Event - Precious Room by Muriel Piaser #3 (22nd January 2020) - Managed the Precious Room #3 event alongside Muriel Piaser. - Co-ordination with Jewellery Designers/brands pre-event, during and post-event. - Assistance in buyer promotion Brand marketing and communication - Developing brand profiles, creation of brand portfolios, look books, line sheet for jewellery designers. - Management of our buyer database on Launchmetrics - Managing and retaining brand relationships. - Ensuring the Precious Room website is up to date. Business Development and Strategies - Prospection of potential clients and buyers - Research and trend analysis of the french and international fashion and accessories market.

Showroom Assistant
Mar ‘19 - Mar ‘20
Riccardo Grassi Showroom

Paris Fashion Week - 3 seasons

Assistant collection director
Mar ‘19 - Jun ‘19
CristaSeya

Assistant to the Creative Director. Responsible for the Showroom. Communication and PR. Management of stock. Preparation and management of orders.

Showroom Assistant
Sep ‘18 - Sep ‘18
alice McCALL

Paris Fashion Week, showroom intern

Showroom Assistant
Mar ‘18 - Mar ‘18
Huishan Zhang Ltd

Paris fashion week A/W 2018-2019

Languages
English - Native
Education & Training
ESMOD École Supérieure des Arts et techniques de la Mode
‘17 - ‘19
International Fashion and Luxury brand management
Fashion Business
Jai Hind College
‘14 - ‘17
Bachelor of management studies
Paris, France