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Nicky Gates

Fashion Brand Consultant - Commercial Buying Direction | Global Sourcing Network | Product Strategy & Development |
About

I am an enthusiastic individual, who can lead a team to deliver results. My experience within the fashion industry has led me to become highly motivated and organised within a fast moving environment. My knowledge spans across product areas which enables me to be commercially aware of how to identify and deliver trends through an understanding of the production, sourcing and supply base. I have an extensive knowledge of product sourcing & development across a broad range of categories within the womenswear market. I am currently consulting with brands, working alongside the founders/owners to create buying and product strategies. I have a wide network of contacts after working in the industry for over 20 years.

Previous Brands
Eleven Loves
WYSE London
Oasis Fashion
Dorothy Perkins, Arcadia Ltd
Hush
Various Clients
Pretty Lavish
Work Experience
Head of Buying
Jun ‘25 - Sep ‘25
Hush

I helped the brand scope out the Head of Buying role and supported driving the buying strategy, managing the critical path and delivering trend-led, profitable collections that align with Hush's creative vision and customer expectations. Reporting into the CEO, this role offered me leadership, strategy and innovation.

Head of Buying
Apr ‘24 - Now
Pretty Lavish

I support the business as Head of Buying on a consultancy basis. I work as a mentor to the buying team, guiding them with clarity, patience, and insight, while also elevating their confidence and capabilities. I support the team with their product strategy and help drive this forward.

Head of Buying
Jan ‘24 - Now
Various Clients

I am currently consulting with brands, working alongside the founders/owners to create buying and product strategies. I have a wide network of contacts after working in the industry for over 25 years.

Head of Buying & Production
May ‘22 - Mar ‘25
Eleven Loves

My original brief was to support Eleven Loves in broadening their product range into new categories and establish new factory partners. Over the course of our working partnership, we grew the suppliers from two to nine partners and I was instrumental in the expansion from a predominantly jerseywear-focused business into knitwear, denim and wovens.

Head of Buying & Production
Dec ‘19 - May ‘22
WYSE London

Buying Consultant
Mar ‘17 - Dec ‘19
WYSE London

I supported a very exciting growing brand in all aspects of Buying, including product development, sourcing & delivery of new product ranges and integration of new wholesale/retail channels.

Buying Manager
Feb ‘15 - Dec ‘16
Oasis Fashion

Jersey, Knitwear & Denim

Senior Buyer
Nov ‘12 - Feb ‘15
Oasis Fashion

Jersey and Swimwear

Senior Buyer
Jul ‘09 - Nov ‘12
Dorothy Perkins, Arcadia Ltd

Knitwear

Buyer
Feb ‘06 - Jul ‘09
Oasis Fashion

Tailoring, Outerwear & Occassionwear

Languages
English - Native
Education & Training
London College of Fashion, University of the Arts London
Business of Fashion - passed with DISTINCTION
London, UK