Hi!. I´m Silvina. I've been working on fashion as an art director for 18 years, industry that I’m passionate about!. After that, I worked in other ones as Senior Graphic designer. Now I'm open to work on a new company or in a freelance way. My main and latest experience as an art director, was for a women and kids fashion company from Argentina: Akiabara and Little Akiabara. Both are leading brands in the argentinean fashion market. Creativity for the identity of both brands, that includes: campaigns ideas and productions (developed in NY, Paris, Uruguay, Argentina), lookbooks, web and social media styling, billboards, advertisements, packaging, hangtags, knitted clothing labels, shopwindows, fabric pattern designs and their combinations, product accessories (produced in Perú, China and India); were my every day goals. Also I was part on product meetings, choosing fabric qualities, colours for season charts, product styles. For one year, I was able to continue my work from Seoul, South Korea. It was a unique experience to live trends and fashion from a totally new point of view. Kids brand in a casual way, gave to me the chance to find out that illustration was something that I really can do and enjoy!. Today I live in Madrid. And I’m ready to keep learning and to share what I learnt in all of this years. Being creative and enjoying of what I love!. On this link, you will find my portfolio. Each image is a different project, find out more about them!. https://silvinarodriguezme.wixsite.com/misitio It would be great to hear about your projects and telling to you more about my experience. Thank you very much and I hope we can be in touch. Yours faithfully. Silvina Rodriguez
I worked for two fashion brands, one for woman (Akiabara) and one for kids (Little Akiabara). Im was charge of branding graphic design developments for both brands (that includes hang tags, store bags, special windows artworks). For web design, styling and sections development. On each season, ideas and planning of photo shooting campaigns, processed and shoot in New York / Paris. Direct contact with photographers and their digitals. Post production shooting includes choosing pictures and their retouch. Then their application in magazines, store windows, billboards, websites ... On product, pattern developments, colour combinations, for denim lines hang tags, all metal accessories, knitted and printed labels. Special digital illustrations. Direct contact and follow up developments with suppliers from China, Peru e India, also from Argentina for both brands.
Branding Design for Rip Curl and other local brands (3D, Ytuquique). Artworks designs for clothes. Labels developments, hang tags and packaging. Graphics design for windows and objects decoration. For Rip Curl brand, also graphic design adaptations of Australia head quarters. Direct contact and follow up developments with local suppliers.
Graphic Designer for Advertisement and Communication Department. I was the direct support of all categories (audio, car audio, tv, cameras, walkman, accessories). Branding design that includes: stationery, special promotion cards, coupons, stickers for packaging, catalogs, brochures, store posters, graphics for stands, advertisements, presentations). Design ideas and directly participation in photographic shootings for catalogs developments. Digital illustration. Direct contact and follow up developments with local suppliers.