Over the past decade, I have dedicated my time to growing & expanding my knowledge in digital marketing, starting in the not-for-profit sector & moving into retail, hospitality, fintech & the health & beauty industry. I’ve dedicated my time to understanding the sales funnel to a tee. From creating a buzz at the awareness & traffic levels to building strong relationships at the engagement stage, & finally encouraging conversions & repeat conversions at the bottom of the funnel, my data-driven approach has led to increasing ROASs, millions of impressions & hundreds of thousands of web views & email signups.
Digital Marketing and SEO specialist for PLM central
With over 10 years of digital marketing experience, I have gained expertise in a huge range of digital marketing/website skills. 1) Social media management for Facebook, Instagram, Twitter, Pinterest and Youtube. From copywriting, image sourcing, themed layouts, hashtag analysis, analytical reporting, influencer marketing and consumer relations. 2) PPC management on both social media and Google advertising. 3) Website builds from small businesses to complex multistore restaurants. 4) Website management from retail stores with inbuilt complex online stores to massive entertainment venues. 5) SEO management set up and management for improved and perfected ranking on Google. 6) Email marketing 7) Website and social media copywriting
Lead on the management of company’s e-commerce website (Magento) and re-launch, writing, editing and evaluating content and structure, liaising with the agency and managing security of payments and data. Managed SEO and Meta Data for new site. Managing digital presence, from social media, SEO, paid online advertising and email marketing, including creating annual strategy and brand awareness. Store management, both online and physical, creative looking at new marketing techniques to push the business and grow brand. Came in over the past 15 years for short term contracts or consultancy roles - the most recent being the online marketing role.