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Zahra Nurmohamed

Digital Marketing Specialist
About

Over the past decade, I have dedicated my time to growing & expanding my knowledge in digital marketing, starting in the not-for-profit sector & moving into retail, hospitality, fintech & the health & beauty industry. I’ve dedicated my time to understanding the sales funnel to a tee. From creating a buzz at the awareness & traffic levels to building strong relationships at the engagement stage, & finally encouraging conversions & repeat conversions at the bottom of the funnel, my data-driven approach has led to increasing ROASs, millions of impressions & hundreds of thousands of web views & email signups.

Previous Brands
Ality
Digital Dynasty
Angels School Uniform Store
PLM Central
PayByPhone
Table Top Communication
the Olympic Park
NSPCC
Freedom from Torture
the Charity For Civil Servants
The Young Foundation
Rushanara Ali MP Office
Nur Structures Llp
Seed of Peace
KSIMC London
Work Experience
Paid Social Manager (Contractor)
Jun ‘18 - Now
Ality

• Managed paid social campaigns for a variety of different sectors, acquiring millions of views & impressions, steadily increasing ROAS & pulling in an average revenue of £50k/month & growing. • Managed Meta & LinkedIn advertising campaigns, ranging from brand awareness to lead generation & conversion campaigns. • Dealing with budget sizes ranging from £5000 to £30,000 a month. • Managing campaigns from conception to results, strategizing KPI & goals, content & audience creation & optimisation, with the use of Looker studio & GA4.

Digital Marketing Director
Jan ‘17 - Now
Digital Dynasty

• Managed paid & organic social media & search campaigns from proposal to strategy, implementation & evaluations across all platforms, increasing website traffic, lead generation & conversions, with budgets from £500 - £10k. (Google/Microsoft Ads, Meta, LinkedIn, Pinterest, TikTok) • Bespoke website creation & CMS management, incl. consultation, builds, launch, hosting & SEO (limited coding experience) – Magento, WordPress, Sitecore & Wix • CRM & Email marketing management, from concept, strategy, implementation & Evaluation. • Detailed analytical reporting & in-depth strategy creation. Google Analytics, Meta Analytics, Looker Studio, Tap clicks. • Photo editing (Photoshop) & dynamic content creation & copy. • Managing vendors, agencies, freelancers & senior management relationships.

Digital Marketing Director
Dec ‘16 - Now
Angels School Uniform Store

• Built & manage company’s eCommerce website (Magento & WordPress) working with agencies for the build, managing updates/bugs, optimisations & SEO. • Created & implemented digital marketing & email strategy for online brand presence & business growth – with a steady 20% online growth YoY. • Manage digital marketing outlets including Meta & Google (ads, analytics, SEO, SEM). • Manage online recruitment & employment needs.

Head of Digital Marketing
Sep ‘19 - Now
KSIMC London

• Strategic marketing head for a huge growth project raising £8m & counting. • Managing a team of content creators, marketing specialists, & external agencies. • Leased with Senior Management to create the overall strategy for both the growth project & the day-to-day operations. • Expert for digital marketing platforms, including Facebook, Instagram, Twitter & email marketing.

Digital Marketing Specialist (Part-time)
Jul ‘20 - Jul ‘21
PLM Central

• Full and detailed digital marketing strategy, from SEO, PPC, Organic Social and CRM management. • Create, test and optimise all paid and organic search management, increasing visibility, leads and sales. • Manage Social media plan, strategy and engagement, specifically for B2B – LinkedIn and Twitter. • Manage relationships with partner companies, vendors, agencies and junior staff • Optimise web content, create new content and manage the UX of the site • Create and source images for images for the website and social media.

Digital Marketing Specialist (Contract)
Jan ‘20 - May ‘20
PayByPhone

• Full & detailed digital marketing audit analysing strengths & weaknesses of current outputs to build a comprehensive strategy with a data-driven ‘Test & Learn’ approach, increasing traffic & awareness by 50%. • Built & managed a monthly content calendar for all social media channels (Meta, Twitter, LinkedIn) • Create, managed, data-driven, tested & analysed all paid digital marketing campaigns - Google Ads & Apple search, Meta, Twitter & LinkedIn Advertising. • Monthly reporting/feedback & budget management (£5000 adspend)

Freelance Digital Accounts Manager
Jan ‘17 - Dec ‘17
Table Top Communication

• Manage organic & paid digital marketing campaigns & optimisation for various restaurants in London & abroad. • Managed & analysed automated & personalised email Marketing. • Creating monthly progress reports specific to each account using Google Analytics & Social Media Analytics.

Marketing Executive Contractor (digital)
Aug ‘16 - Dec ‘16
the Olympic Park

• Managed, created & curated content for both organic & paid social media campaigns. • Led on managing the company website (Sitecore) & re-launch, writing, editing & evaluating content & structure, liaising with the agency & bug management. • Creating analysis reports to determine marketing strategy & define marketing budget. • Campaign analysis via Google Analytics & social media analytics. • Image editing & creation via Photoshop, proofreading on & off-line communications.

Senior Development Executive – Digital
Feb ‘16 - Aug ‘16
NSPCC

• Overall project coordination, planning and managing consumer data, data segmentation, compliance and digital briefing. • Utilizing the email marketing software Adestra for planning and running bespoke campaigns, evaluating audiences, creating segments and acquiring key learnings. • Developing bespoke consumer journey strategies. • Managed and implemented the Marketing Calendar, and held training.

Digital Marketing Executive
Sep ‘13 - Jan ‘16
Freedom from Torture

• Facilitate and create dynamic and creative content for all social platforms. Increased social media presence by 150%. • Create, edit and analyse all content for all digital and email. • Create, manage and implement both organisational digital strategy and campaign strategies. • Managed Google AdWords account and Google Grant – boosting and refining SEO/SEM. • Manage £15,000 budget, with annual income £90,000-£100,000.

UK Board Member
Jan ‘08 - Jan ‘15
Seed of Peace

Company Secretary
Jan ‘11 - Jan ‘14
Nur Structures Llp

Digital Communications Officer
Jan ‘12 - Jan ‘13
the Charity For Civil Servants

Parliamentary Assistant
Jan ‘11 - Aug ‘11
Rushanara Ali MP Office

UpRising Intern
Jan ‘11 - Apr ‘11
The Young Foundation

Languages
English - Fluent
Location Preference
To be discussed
Work Pattern
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions
London, UK