Deputy General Manager role in charge of marketing & communication Development of the CRAZY HOLDING group: CRAZY HORSE PARIS brand & cabaret at all growth levers (Crazy fragrance & cosmetics, Crazy bar, Crazy academy, boutique & e-boutique…). Accountability for omnichannel BtoC & BtoB sales (hospitality, OTA, corporate…), marketing, on & off line communication, client experience, CSR transformation
Marketing & Communication VP role, dealing with 110 fashion & luxury boutiques: head of retail marketing, digital content, global 360° communication on/off line, conquering Millenials & GenZ, CRM, hospitality & client experience, project leader of transformation
Establishment of the consulting company LP UNLIMITED – Luxe & Papillons Bespoke consulting assignments in product launches, development of scents, retail learning, client experience, content strategy
VP of Art & Culture Division role, leading the art fairs FIAC & Paris Photo, the Paris Book Fair, the Biennale of antique dealers and high jewelry: accountability for global P&L and P&L of each fair, definition of the strategies and international development, team management (40-200 people)
Developed the Special Orders and Corporate Gifts activity (X4) ➢Customer Relationship Management with Hermès UHNWI in the flagship stores of Paris, NY, Tokyo, Seoul, Dubaï ➢Development of bespoke projects for UHNWI and corporate clients (hospitality, corporate, universities…) from the initial request to final delivery ➢Development and implementation of the worldwide Special Orders and Corporate Gifts strategy ➢Project Monitoring, interfacing with the Artistic Direction (Creative Studio, Associated Artistic Directors), the «Métiers » (Fragrance, RTW, Leather, Silk, Accessories, Interior DesignDivisions), the Publishing department, the affiliates and the retail network (more than 300 stores) ➢Management of 6 direct reports and an extended team of 20 people (craftsmen, dedicated ambassadors…)
Replacement of maternity and parental leave. International Trade Marketing & Merchandising Director, in charge of the fragrances Mugler, Azzaro, Porsche Design, Swarovski
International Marketing Vice President – Fragrances /Tableware / Home Decoration / Jewelry / Member of the Executive Committee, reporting to the CEO ➢Development of International marketing strategy and operational marketing program for retail and wholesale in France, UK, US, Middle East, Asia ➢Creative Product Development: about 100 new skus /year per category and 6 new scents with the Fragrance Houses ➢Customer Relationship Management with Lalique international UHNWIs ➢Development of bespoke services in interior design for hotels, yachts, bars, casinos (60 projects/year ) ➢Project monitoring with internal creative studio and partners (Operations, Purchasing…) and external agencies ➢Development of communication, PR, merchandising, digital, training, trade and CRM strategies and tools ➢Managing co-branding projects with luxury brands (Macallan, Rochas, Van Cleef & Arpels) ➢In charge of Trade Shows : Maison & Objet, Table Top New York, Macef Milan, Monaco Yacht Show ➢Team management (8 people) ➢€ 2M budget management
International Marketing & Purchasing VP, promoted to Deputy General Manager Started up the company SALVIATI RETAIL and developed its activity in France and internationally (opened 8 owned-stores and 17 corners in Department Stores) ➢Starting up the new business Salviati Retail (product & retail concept) from scratch ➢Recruitment, training, management, evaluation of marketing & sales force teams (40 people) ➢Development and implementation of the international sales, marketing & communication strategy, with the development of all tools and “visual merchandising “ needed by the boutiques and corners ➢Creative Product Development: creating the collection structure, development of 500 new fashion & jewelry and home decoration skus/year ➢A-Z development of the global sourcing network : raw materials and assembly ➢Management of Operations at Salviati’s glass-making facility, Vetreria di San Angelo in Murano ➢Budget management (€ 500K)
Created a new business for the group : the « celebrity fragrances » and developed the marketing strategy for Chopard ➢Launch of the new Jennifer Lopez business via wholesale network in its key markets (US, Travel Retail, ME, Asia) : Success of GlowbyJLo first fragrance: delivered year one sales over € 100M, with cosmetics, fragrance and body care franchise reaching +€ 300 M and over € 2Bn in 10 y. #1 in the US, Germany, UK, Japan & Travel Retail. ➢Worldwide brand development of the new brand Jennifer Lopez and of the existing brand Chopard ➢Development of the international marketing strategy (communication, merchandising, PR, training) and 5-year plan ➢Creative Product Development: 6 new fragrances (development of the scents with the fragrance houses), 30 grooming products, 1 make-up line ➢Olfactive expertise for the group and the brands Joop, Jil Sander, Marc Jacobs, Kenneth Cole ➢Development of promotional events. Initiation of licensing partnership programs with Sony & Columbia ➢Day to day management of licensing relationships: Sweetface (JLO agent in NY), Swiss Jeweller Chopard in Geneva ➢Management of 6 direct reports ➢€ 8M budget management and cost control
Product Manager, promoted to Senior PM, promoted to Group Product Manager Fragrances ➢Active team member for the launches of Dune for men and J’adore ➢Olfactory expert thanks to advanced olfactory training at Cinquième Sens, Firmenich & Givaudan ➢Cost optimization
➢ Drugstore representative for the VICHY brand ➢ Development of personal care products with all internal and external partners