Varunika Rajan
Multi-disciplinary luxury fashion professional with hands-on experience across design, brand strategy, and client engagement in high-end fashion environments. Skilled in collection development, couture styling, garment construction, and luxury craftsmanship, with experience supporting photoshoots, runway shows, and product development for both established and emerging brands. Passionate about creating exceptional client experiences, leveraging market research, consumer insights, and digital storytelling to strengthen brand positioning and drive engagement. Experienced in cross-functional collaboration, sustainable fashion practices, and multi-channel brand activation, I thrive in dynamic, fast-paced environments where creativity, precision, and attention to detail are essential.
Supported backstage operations for London Fashion Week AW26, coordinating garment organisation, model dressing, and rapid outfit changes in a high-pressure runway environment. Applied couture hand sewing techniques, including embroidery, appliqué, and fabric embellishment, supporting luxury garment production. Ensured efficient backstage operations and accurate look line-ups to support smooth runway show execution.
Analyzed past collection performance and customer insights to guide design strategy, collection planning, and production priorities for AW26. Collaborated with the studio team to manage production timelines, support design adjustments, and maintain operational workflow. Assisted with AW26 design ideation, prototype development, pattern making, garment construction, and photoshoot styling, gaining hands-on experience in luxury collection development. Supported brand storytelling and symbolic value positioning through visual presentation and collection narratives.
Conducted competitor and e-commerce market research and gathered customer insights to inform design and brand strategy. Managed product listings and client outreach, ensuring brand alignment and supporting business development.
Conducted market research, sales analysis, and brand performance reviews to inform seasonal product strategy and growth. Managed product listings and updates on the website, ensuring accuracy, alignment with brand standards, and support for new releases. Assisted in forecasting and evaluating new product drops, providing insights to optimize assortment, pricing, and overall brand value.
Shaped brand strategy and collection planning through market, trend, and consumer insights, supporting KPI tracking and enhancing brand value. Developed range planning, cross-collection styling, and product storytelling to reinforce brand positioning and commercial relevance. Oversaw sampling, production, and quality control, ensuring alignment with brand standards, timelines, and performance metrics. Graduation Project (Bridal Collection): Directed design, pattern making, garment construction, and shoot styling, integrating couture embroidery techniques and brand-driven storytelling.
Conducted competitor and trend analysis to inform seasonal collection strategy and customer targeting. Assisted production and artisan teams and participated in client interactions, maintaining quality, timelines, and luxury brand standards. Contributed to design development, pattern making, and garment construction. Specialized in Indian hand embroidery techniques.