As a seasoned Digital Marketing Manager in the luxury fashion industry, I blend creative vision with data-driven strategy. I'm passionate about crafting compelling digital narratives and optimizing customer experiences. Graduated from Parsons School of Design,Paris with a Master's degree in Fashion Studies which has heightened my sensitivity to luxury, media and brand enhancement. With experience living in four diverse cities, I've cultivated a unique background that makes me highly adaptive and receptive to different cultures. 1st class honors from Delhi University Dean's Merit Scholarship at Parsons School of Design
- Project Management - Digital Marketing - Partnerships and Collaborations Project: Jemima Kirke X The Cycle
- Digital Media Marketing and Project Management - Communication & Content - Event & Press - Strategy Projects: Style Not Com X Selfridges , Style Not Com X System Magazine , Style Not Com X Instagram X Marc Jacobs
- CRM - Media Marketing - Account Management - Partnerships and Collaboration Project: Tech Powered Luxury x Irish embassy
- Media Marketing - Cross-Collaboration and Project management - Partnerships and Marketing - CRM and E-Commerce - Creative Strategy Clients: Valentino Beauty, YSL Beauty, Cartier
- Project management to implement new solutions or optimize existing ones - Media insights and Comprehensive Reporting for strategic topics - Account management and cross collaboration - Digital marketing reports and solutions for 21+ brands in the EMEA region - Implementing trackers to ensure key initiatives are properly executed at the regional and local level
- Content Creation - Community management - Campaign Optimisation - Weekly and Monthly reporting Client: Accor Hotels (Sofitel, Raffles, Fairmont)
- Editorial writing - Content Creation and Community management - SEO Management
-Educated the refugees about their current situation -Spearheaded a team of volunteers to create a safe community and engaged in a dialogue between cultures and cooperation with refugees from different nationalities. -Organised events and workshops to foster better relations among communities, taught English to immigrants, refugees and children
-Curated and editied fashion and beauty articles (for digital and print) -Assisted and supervised fashion shoots as well as corresponded reports and interviews -Expansion of content-pitched ideas ,copywriting and proof reading, determined the editorial calendar -Supervised organised and documented events
- Editorial Copywriting: Authored, briefed, co-authored and composed fashion, beauty and lifestyle articles -Monthy Plannting: Forecasted different themes for the bimonthly magazine for improved readership - Marketing and Growth - Event and Press: Arranged, organised and monitored the annual event
-Authored, co-authored and wrote articles about the new fashion trends that cater to the website -Created e-commerce aligned content for the website -Researched and brainstormed ideas for the company's new launches -Produce content and images that directly align with the company
-Reporting, curating and collecting information about the latest events happening in and around the city. -Pitched ideas for new content.
-Reporting news in and around the campus of Delhi University -Curating articles about the events taking place on campus -Interviewed and transcribed articles corresponding to the events