Rudy Farr-Leander



Rudy Farr-Leander

Ecommerce & Digital Marketing Director

Current Location

London, UK

Rudy is available for work

Highly accomplished Ecommerce and Digital Marketing Director in luxury fashion and accessories. Over 15 years experience in digital leadership, developing established and emerging brands to fast, global, online presence and sales growth. Including 8 years at Aspinal of London and currently Myla. A complete knowledge of all Ecommerce operations, digital marketing channels, marketplaces and analytics with extensive experience of best performance SEO, paid search and social ROAS funnel strategies. A notable background in brand creative with outstanding skills in graphic design, print and other practices of traditional marketing.

Specialities – Global Ecommerce Development, Shopify Plus Expert, Digital Marketing & Strategy, UX Design.

Skills – SEO, Paid Search & Social, Email, Affiliate and Marketplace Platforms, CRM, Analytics (GA4), Budget Management, P&L Reporting, Payment Solutions, Fulfilment, ERP, Adobe Creative Suite

  • Brands Rudy has worked with
    • Myla London
    • LLO
    • Mimi Holliday
    • Aspinal of London
    • oki-ni
    • Bose Collins -
    • Emporio Armani Men's
    • Paul Smith
  • Rudy's past titles
    • Digital Marketing Director
    • Non Executive Director
    • Ecommerce Marketing Manager
    • E-Commerce Consultant
    • Head Of Digital Marketing
    • Digital Design Engineer
    • Graphic Design Manager
    • Creative Artworker
    • Sales Supervisor
    • Sales Associate
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Permanent Positions
  • Freelance Assignments
  • Hourly Consulting

Ecommerce & Digital Marketing Director

Myla London

Jun 2019 - Now

Lingerie Brand –
• Directed all ecommerce operations and digital marketing teams, managing departments OPEX budgets.
• Designed new bespoke Shopify site theme and managed development of all ...

Non Executive Director


Nov 2021 - Feb 2023

Streetwear Brand -
• Appointed as a consulting director to advise on all ecommerce operational best practises, website UX and functionality.
• Reviewed all digital marketing, advising...

Ecommerce & Marketing Director

Mimi Holliday

Mar 2016 - Apr 2019

Lingerie Brand -
• All similar duties and achievements to Myla role, above.

Ecommerce Development Consultant

Self employed

Aug 2013 - Mar 2016

Clients Include - Joseph, Osprey, OKA, Sarah Haran, Paulie
• Appointed as consultant for various established fashion and luxury brands, SME’s and start-ups. Working in all areas of ecommerce; from we...

Head of Ecommerce & Digital Marketing

Aspinal of London

Sep 2008 - Aug 2013

• Lead the ecommerce and marketing teams, managing all ecommerce operations and digital marketing.
• Managed and developed multichannel marketing plan and schedule including E-mail, social media, aff...

  • Global E-commerce


  • Digital Marketing


  • SEO


  • Paid Search Campaigns


  • Paid Social Media


  • Affiliate Marketing


  • Budget Management


  • Google Analytics




London Guildhall

Bachelor of Arts

1996 to 1999

Harrow School

3 A Levels

1990 to 1995

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