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Rudy Farr-Leander

Head of Ecommerce & Digital Marketing
Portfolio website
About

Highly accomplished Head of Ecommerce and Digital Marketing, specialising in fashion and luxury goods DTC. Over 15 years’ experience in digital leadership and strategy, developing established and emerging brands to fast, global online presence, conversion and sales growth. Including 8 years at Aspinal of London and more recently at Myla. A complete knowledge and expertise in ecommerce development and operations, all digital marketing channels and analytics with extensive experience of best performance ROAS funnel strategies in paid search and all social platforms and abreast of AI digital trends and applications into all workflows. A notable background in traditional marketing with outstanding skills in graphic and UX design, print and other creative collateral. Specialities – Global Ecommerce Development, Shopify Plus Expert, Digital Marketing and Advertising Strategy, UX Design. Skills – SEO, Paid Search & Social, Email, Affiliate & Marketplace Platforms, CRM, Google Suite (GA4, GSC GTM), Budget Management, P&L Reporting, 3PL, ERP, Adobe Creative Suite.

Previous Brands
The Brand Group
Heretic Nine
Myla London
Mimi Holliday
Aspinal of London Limited
oki-ni limited
Bose Collins Ltd
Club 21 - Emporio Armani
Work Experience
Head of Ecommerce & Digital Marketing
Sep ‘24 - Jan ‘25
The Brand Group

Brands: Roksanda | Vivere | Unhidden

iNED - Digital Director
Nov ‘21 - Feb ‘23
Heretic Nine

Head of Ecommerce & Digital Marketing
May ‘19 - Jul ‘23
Myla London

Head of Ecommerce & Marketing
Mar ‘16 - Jun ‘19
Mimi Holliday

Head of Ecommerce & Digital Marketing
Sep ‘08 - Aug ‘13
Aspinal of London Limited

Digital Design & Marketing Manager
Mar ‘05 - Sep ‘08
Aspinal of London Limited

Graphic Designer / Online Content Manager
Nov ‘03 - Mar ‘05
oki-ni limited

Graphic Designer / Creative Artworker
Mar ‘02 - Nov ‘03
Bose Collins Ltd

Sales Consultant | Mens Suits
Apr ‘01 - Mar ‘02
Club 21 - Emporio Armani

Languages
English - Fluent
Education & Training
London Guildhall
‘96 - ‘99
Bachelor of Arts
Harrow School
‘90 - ‘95
3 A Levels
London, UK