Highly accomplished Head of Ecommerce and Digital Marketing, specialising in fashion and luxury goods DTC. Over 15 years’ experience in digital leadership and strategy, developing established and emerging brands to fast, global online presence, conversion and sales growth. Including 8 years at Aspinal of London and more recently at Myla. A complete knowledge and expertise in ecommerce development and operations, all digital marketing channels and analytics with extensive experience of best performance ROAS funnel strategies in paid search and all social platforms and abreast of AI digital trends and applications into all workflows. A notable background in traditional marketing with outstanding skills in graphic and UX design, print and other creative collateral. Specialities – Global Ecommerce Development, Shopify Plus Expert, Digital Marketing and Advertising Strategy, UX Design. Skills – SEO, Paid Search & Social, Email, Affiliate & Marketplace Platforms, CRM, Google Suite (GA4, GSC GTM), Budget Management, P&L Reporting, 3PL, ERP, Adobe Creative Suite.
Brands: Roksanda | Vivere | Unhidden