Experienced creative director in the premium fashion segment.
Creative agency in fashion and the arts.
- Reorganization of the creative teams after the unification of brands at the firm. - Development of a design system based on group work to create women’s, men’s and accessory collections under a single concept. - Design of several cutting-edge collections created in local artisanal workshops in a limited edition format. - Return to the catwalk with two shows each year for the women’s and men’s collections. - 360º supervision of the three creative areas of the group: design, communication and stores.
- Designed capsule ethical fashion womenswear collection - Sourced certified organic and recycled materials - Supervised design of vegan accesories - Created and implemented an ambitious company wide animal welfare policy that included the elimination of fur, exotic skins, and leather from our collections, and the promotion of vegan accessories as a more ethical alternative.
- Creative director of the diffusion line of iconic Spanish designer Adolfo Dominguez - Responsible for the design of two collections per year for womenswear, menswear and accessories divisions - Redesigned the brand’s logo, labels, packaging, and store design - Art direction of all image content: ad campaigns, lookbooks, ecommerce - Development trips to suppliers in China, India, and Turkey - Visit trade shows (Premiere Vision, Pitti Filati, Intertextile) - 8 years experience as brand ambassador with media coverage valued at 4M$