Marco Criscuolo



Marco Criscuolo

Director of Performance Marketing | Head of Digital | Digital Director | Digital Lead

Current Location

London Area, UK

Marco is available for work

Looking for a dedicated marketeer with a proven track record of driving growth and performance? I am a dedicated growth and performance marketing manager and director.
I've got the skills and experience to take your business to the next level.
From SEO to PPC, and everything in between.
I've successfully driven customer acquisition strategies across a wide range of channels. I've led a prominent UK e-commerce retailer to revenue expansion of £50m to £120m, while managing seven-figure budgets. I'm a data-driven, innovative thinker who gets things done.
I'm an energetic and an adaptable leader.
With my off-paper experience. I've seen it all in the corporate world, from IT and marketing to operations and management. Managing teams isn't always easy, but I've learned that listening to everyone's stories and perspectives is key to making informed decisions and achieving successful outcomes.
So, if you're looking for someone who can drive ingenious, sustainable growth for your business, look no further. Let's work together to take your business to new heights!

• Revived a declining SEO performance over 3 years and achieved an impressive 80% YoY revenue uplift and 78% traffic increase within 12 months.
• Collaborated closely with product, promo, and agency to achieve a phenomenal 70% growth in affiliate channel revenue within just 12 months.
• Grew a leading UK e-commerce retailer to a remarkable revenue expansion of £50m to £120m, through effective leadership and innovative strategies.
• Boosted the average order value (AOV) from £51 to £56 by leveraging targeted user segmentation and personalised strategies that resonated with customers.
• Reduced overall marketing Cost of Sales (COS) from 11.5% to 8% in just two months, by meticulously optimizing spending across all channels and campaigns for maximum profitability.
• Unearthed granular SKU level data for enhanced onsite visibility, resulting in an impressive revenue boost of £70k in just the first 2 months of implementation.

• 15+ years of management experience in various e-commerce environments.
• 20+ years of professional experience in high performance e-commerce environments.
• 25+ years of experience in the IT industry.

  • Brands Marco has worked with
    • Allbeauty
    •, Goodprint &
    • Tangent One
    • Gauteng Tourism Authority
    • Micros South Africa
    • ADT
    • Modiredi
  • Marco's past titles
    • Director Of Search Marketing
    • Head of Acquisition
    • Customer Insights Manager
    • PPC Executive
    • Ebusiness Manager
    • System Administrator
    • System Administrator
    • Web Designer
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Hourly Consulting
  • Freelance Assignments

Director of Performance Marketing


May 2020 - Feb 2023

• Actively contributed to the growth strategies for two e-commerce B2C retailers for both UK and International business.
• Identified and prioritised opportunities for growth and innovation across al...

Head of Customer Acquisition


Nov 2015 - Apr 2020

Responsible for planning, implementing and executing the Company’s customer acquisition strategy across multiple countries and channels, including Paid Search, Paid Display, SEO, Marketplaces, Price C...

Search & Insights Manager, Goodprint &

Mar 2011 - Nov 2015

Managing Multiple PPC Accounts as well as all Display activity for acquisition and re-marketing for the UK and multiple European countries. I also manage LinkedIn, Facebook and Microsoft AdCenter Acco...

PPC Executive

Tangent One

Nov 2010 - Mar 2011

Skills and potential were recognised and was moved to an internal company ( to help grow the business.

Managing Multiple PPC, Facebook and Microsoft AdCenter Accounts. Daily tasks include...

E-Business Manager

Gauteng Tourism Authority

Sep 2007 - Aug 2010

  • Performance Strategy


  • Overall Commercial Strategy


  • In-House Leadership


  • Agency Leadership


  • PPC Management


  • Budgeting & Forecasting


  • SEO


  • CRO - A/B Testing




The Zone


1998 to 1998

Allenby Campus

Prestige Computer Diploma

1997 to 1997

Sandown High School

Matric Certificate

1996 to 1996

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