13 years of experience in the fashion industry focused on: Assortment & Collection Strategy, Retail Buying, Merchandising, Category Management &, Product Development. With a business-oriented mindset and a commercial eye I have a strong sense for product and fashion. Experience from several international fashion brands in positions where I have pushed growth in optimizing the business. I’m passionate about innovation and sustainability. I am convinced it’s the future strategy for fashion.
RTW & Accessories
- Collection assortment strategy (collection brief, collection plans, pricing strategy and margin targets) - Identification of new product categories to stimulate growth - Retroplanning and collection process - Cross-functional management of design, development and production teams - Implementation of analytical reports (sales analysis, market benchmark and trend analysis to identify new opportunities) - Pricing strategy - Retail and wholesale assortment
Driving the woven, denim and leather product strategy and assortment. In charge of optimizing the category in terms of revenue growth aligned with the brand identity and sales objectives. - Monitoring collection plans and collection briefings to studio taking in consideration the change of 2 diffrent creative directors, market specificies and seasonal opportunities. - Reworked price postitioning of the assortment towards a premium and designer price segment. - Managing collection size, retail pricing strategy, margin goals, sales forecasts, and pre-buys. - Transversal management with product development and design teams during the collection process. - Ensuring benchmark analysis: trends and pricing identifying new opportunities in terms of product and price positioning. - Plan retail and wholesale assortment, clustering and core selection. - Presenting collection briefings to retail and wholesale teams during showroom periods. - Analysing collection sales results; sell-in, sell-out, and bestsellers. Management of a team of 2 people
In charge of assortment strategy and global buying of RTW collections for woven, jersey & knit. Working closely with a design team briefing the collection structure taking into account sales and customer needs. Driving the collection processes from sketch validation with the design team to product ensuring a commercial offer in terms of styles, colors and prints. Responsible for collection size, retail pricing strategy, margin targets and buying of global retail quantities. Analyzing sales figures, sell-out, sales through and stock turnover. Competitor benchmark and market trends. Managing the product development retro-planning with the production teams to optimize lead times and ensure flexibility. Sourcing and production trips in Europe and Asia. Management of 3 people
Woven, Denim, Jersey, Knitwear
In charge of collection development of RTW, Accessories and fashion show pieces of main line JCC. Close collaboration with the design studio and the creative director. Sourcing and buying of fabrics and trims. Everyday contact with suppliers and factories. Launch of prototypes and SMS. Monitoring collection documents, product sheets and product cost calculations. Managing development and studio budget. Organization of fashion show preparations.
In charge of developing collection materials and product samples on accessories and leather goods collection. Managed on-going relationship with Asian partners and suppliers. Participation in product meetings with sales team, implementing marketing books, monitoring competition and market trends. Managing budget and development cost.
In charge of market research on the Scandinavian market. Responsible for launching the brand in Sweden in close contact with buyers and retail stores. Organisation of a PR and press events. Managing participation at a sales fairs. In contact with agents for product briefing and communication.