With a creative edge and trend-savvy perspective, I excel in customer engagement, upselling, and stock management. My dynamic retail skills enhance adaptability in fast-paced environments, making me an asset for sales associate roles in fashion retail.
• Produced digital and in-person campaigns for the promotion of a new flavour, utilising influencer marketing, email communications, creating visual artifacts using the Adobe Creative Suite as well as more unique marketing tactics. • Created a content calendar to streamline content production and motivate consistency on our platforms. • Participated in external courses and industry seminars and relayed learnings back to the management team.
• Coordinated a diverse range of photo and video shoots, efficiently executing an appropriate aesthetic per project, while planning, location scouting and editing. • Conducted in-depth research and swiftly implemented emerging market trends, taking advantage of SEO strategies to effectively build and enhance a personal brand. • Liaised with and created a comfortable atmosphere for cast and crew, and sustained exceptional professional relationships with well-known models, stylists, cinematographers and producers. • Employed by Sony Pictures Entertainment, London Fashion Week, 0207 Def Jam Recordings, Compulsory Viewing Ltd., The Amenno Project, dominAsian Magazine, Cube Casting, among many other independent artist, DJs and filmmakers.
• Conceptualised video for social change using briefs from copywriters. • Advised leadership on the appropriate communication channels and including call-to-action to maximise member engagement. • Systematized the editing workflow for future volunteer editors, including SEO buzzwords for descriptions.
Having Abdullah capture the behind-the-scenes moments was a game changer. They blended into the crew effortlessly, capturing those real, unfiltered moments we wanted for our social media content. The footage they delivered is exactly what we hoped for.