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Open to Permanent
Open to Permanent

Abdullah Mukhtar

Marketing Executive
About

With a creative edge and trend-savvy perspective, I excel in customer engagement, upselling, and stock management. My dynamic retail skills enhance adaptability in fast-paced environments, making me an asset for sales associate roles in fashion retail.

Previous Brands
Riviera Iced Tea
Now-u
Cano Water
Work Experience
Marketing Executive (Internship)
Jul ‘24 - Sep ‘24
Riviera Iced Tea

• Produced digital and in-person campaigns for the promotion of a new flavour, utilising influencer marketing, email communications, creating visual artifacts using the Adobe Creative Suite as well as more unique marketing tactics. • Created a content calendar to streamline content production and motivate consistency on our platforms. • Participated in external courses and industry seminars and relayed learnings back to the management team.

Photographer and Videographer
Sep ‘23 - Now
Self employed

• Coordinated a diverse range of photo and video shoots, efficiently executing an appropriate aesthetic per project, while planning, location scouting and editing. • Conducted in-depth research and swiftly implemented emerging market trends, taking advantage of SEO strategies to effectively build and enhance a personal brand. • Liaised with and created a comfortable atmosphere for cast and crew, and sustained exceptional professional relationships with well-known models, stylists, cinematographers and producers. • Employed by Sony Pictures Entertainment, London Fashion Week, 0207 Def Jam Recordings, Compulsory Viewing Ltd., The Amenno Project, dominAsian Magazine, Cube Casting, among many other independent artist, DJs and filmmakers.

Motion Graphics and Video Editor
Jun ‘23 - Nov ‘23
Now-u

• Conceptualised video for social change using briefs from copywriters. • Advised leadership on the appropriate communication channels and including call-to-action to maximise member engagement. • Systematized the editing workflow for future volunteer editors, including SEO buzzwords for descriptions.

Retail Experience
Retail Category
High street
Work Environment
Shopping centre
Responsibilities
Complaint handling
CRM
Client Help
Greeting
Upselling
Transactions
Cash register
Online orders fulfilment
Packaging
Product setup
Product labelling
Inventory control
Delivery processing
Stockroom management
Stock control
Order preparation
Store Maintenance
Open/closing store
Health & safety
Product demos
Client Advising
Storytelling
Aftercare
Recommendations
Adriana Saetta
Direct manager - Producer
Sep 2023 -

Having Abdullah capture the behind-the-scenes moments was a game changer. They blended into the crew effortlessly, capturing those real, unfiltered moments we wanted for our social media content. The footage they delivered is exactly what we hoped for.

Languages
English - Native
Urdu - Fluent
Spanish - Basic
Education & Training
KING'S COLLEGE LONDON
‘24 - ‘25
Master's degree, Global Affairs
Nottingham Trent University
‘20 - ‘23
Bachelor's degree, Filmmaking,
University of Nottingham Malaysia
Unknown - ‘22
Summer School, Politics, Culture, and the Media
Buckinghamshire College Group
‘19 - ‘20
to Higher Education: Humanities and Social Sciences