Claire Lorrain
I bring substantial experience in fashion retail, having led sales teams and enhanced customer experiences for luxury brands. I excel in retail merchandising and adapt quickly to varied environments. Bilingual in French and English, I am ready to contribute to dynamic retail settings.
Led strategic oversight and management for 14 EMEA retail boutiques, overseeing a team of 80, enhancing performance and customer engagement. Devised and executed cutting-edge buying strategies and experiential marketing campaigns, centered on optimizing customer experience and loyalty.
Wilook, La seconde main, le luxe de demain.
Launch and management of the Genius project (9 collections per year) Collection buying for 70 boutiques: budget management, product planning, and tailored assortments by store and client Network animation: sales tracking and analysis, morning briefs, staff training, and stock rebalancing
Oversaw the development of collections in collaboration with Artistic Direction, Studio, and Industrial teams Defined product and marketing strategy, assortment planning, and forecasting Ensured time-to-market optimization
“A unique expertise and an integrated consulting approach, from collection brief to in-store activation.”
Directed global development 360° of seasonal fashion leather goods collections.
Spearheaded purchasing for women's and men's ready-to-wear across 36 stores in 9 countries. Led the development n°1 performing zone, buying, and performance of PAP/Shoes, ensuring top-tier training and client events.
Setting up of the sales team -Supervising 20 people - Champs Elysees Flagship LV -
Boutique Director Avenue Montaigne