Gary Bott
A successful, creative and innovative Senior Marketing and Brand professional with a proven track record of curating and delivering effective marketing campaigns delivering significant ROI in the fashion and premium / luxury sectors. With expertise in brand and e-commerce website design, digital strategy delivery, influencer engagement and team management. I am skilled at campaign inception, curation and delivery, customer engagement and management of key relationships ensuring collaboration internally and externally. Highly resourceful, I manage negotiations effectively, ensure good workflow coordination and maintain good connections. I deliver exceptional results.
Brand identity creation; planning and implementation of digital marketing strategy; development of the first product prototype; campaign launch and development; delivery of e-commerce content and shopfront; campaign art direction; creative team management; key buyer attraction; terms negotiation
Design and delivery of new brand and e-commerce website; launch of new RTW line; video exclusive on highsnobiety.com with global monthly reach of 12M; product opportunity creation, preferential rate negotiation; delivery of brand assets under budget; wholesale account generation
Creation of brand identity combining historical research with modern interpretation; creation of strategic retail partnerships; global brand strategy; product category development; lookbook campaigns; social media
Global marketing and design; global distribution network restructuring; new brand identity initiation; new product category development; collaborations and brand partnerships; product placement and global licensing arrangements
Press liaison and interview; seasonal campaign creation; website development; new lines launch; international partnership management; collaborative project approval and implementation; celebrity and VIP customer relationships; brand strategy; customer engagement and loyalty