As a seasoned brand communicator specialising in identity and strategy, I've spearheaded successful projects for a wide range of clients, from cutting-edge start-ups to global corporations. I excel in helping clients translate their vision into compelling brand identities while staying true to their core values and long-term objectives. Notable achievements include developing a brand identity proposal for a capsule collection, which was featured in a prominent London store through collaboration with established creative directors, as well as furthering a cultivated label to become the first British brand to showcase at Seoul fashion week. With a proven track record in brand development and communication strategy, I am committed to delivering impactful results for every client.
During my tenure at GRANNY, I led the development of the main brand identity and directed design and marketing communication for a resurfacing brand slated to launch in Spring 2024. This encompassed creating main logo-marks, associated typefaces, and developing extended marketing communication assets. Additionally, I focused on articulating the brand architecture to optimise internal operations while honouring its rich cultural heritage. I devised an 18-month roadmap for organic growth, conducting extensive research on the community, artists, competition, and opportunities, and establishing strategic brand affiliations. Collaborating closely with the in-house design team, I ensured alignment between brand strategy, collections, and marketing, successfully launching the brand.
Throughout my freelance career, I've specialised in brand identity development, collaborating with esteemed designers and labels. Notable achievements include developing a brand identity proposal for a capsule collection, which was featured in a prominent London store through collaboration with established creative directors My diverse experiences have allowed me to collaborate with fashion labels and work on campaigns for designers showcased at major fashion events and galleries. Recently, I collaborated with a nominee for The Woolmark Prize on their show at London Fashion Week. In addition to my work with established brands, I have also assisted numerous smaller businesses and start-ups in developing their branding and communication strategies. Notably, I played a key role in nurturing organic business growth for a local brand, significantly enhancing its reputation and acclaim on an international scale.
Developed and implemented retail communication design and strategy, successfully acquiring major brands such as BOTT, MARKET, and Shrimps before they gained widespread popularity. Played a key role in driving business growth and development. Led brand identity design and re-branding efforts, strategically positioning the store as a unique retail destination.
Researched and developed brand demographic and positioning strategies, resulting in the first British brand to showcase at Seoul Fashion Week and pioneering digital runways. Collaborated with 4:3 Boiler Room on marketing strategies for runway campaigns, ensuring alignment with brand objectives. Conducted UX design and customer experience analysis to enhance website and social media platforms, optimising user engagement and brand experience.
I have extensive design experience and I'm highly proficient in using Adobe design software. I've worked within the arts and cultural sector throughout my career and have a genuine lifelong interest in this, which has filtered into my work through various disciplines and sectors including community-driven projects, music and sound strategy, and fashion. I approach design through a strategic lens as I believe this kind of cultural work is fundamental in shifting the paradigm in today's society, and this is also the main reason I would like to create meaningful work which creates and normalises behavioural change to positively impact the world around us.
Managed e-commerce operations, organised brand events, and supervised in-house graphic design for web and in-store materials. Served as the primary contact for new business and opportunities, contributing to business growth. Assisted in buying processes and maintained client relationships to ensure customer satisfaction. Pioneered an early brand partnership with Represent and facilitated exclusive in-store product collaborations with other brands, enhancing the store's unique offerings and driving sales.
Managed brand and client services for designers such as Jil Sander, Sacai, and Melitta Baumeister. Conducted brand training for staff to ensure consistent representation of partner brands. Played a key role in the launch of Dover Street Market’s first social media account, facilitating brand visibility and engagement. Additional responsibilities included product sourcing, customisation, and stylist assistance, ensuring client satisfaction and brand success.
As a team leader for men's designer wear, I guided front-of-house styling for visual merchandising, ensuring a cohesive and appealing store environment. I also oversaw brand training for management, merchandising, and in-store events. Spearheaded internal marketing initiatives for staff to promote brand awareness and enhance product knowledge. Played a key role in regional buying and the creation of marketing materials, ensuring brand consistency and customer
Luigi played a pivotal role in shaping Kibbo Kift Agency's identity during a critical growth phase. I briefed Luigi to craft a new look and feel for the agency, deeply rooted in the principles of utopianism and socialism. Luigi approached the project with thorough research, seamlessly integrating subtle accents and features from our inspirations into a contemporary brand identity. He designed a custom logo, developed our website, and created a templated deck for credentials and new business efforts, providing us with essential tools for future growth. What sets Luigi apart is his ability to approach the design process with deep thought and adaptability. He is receptive to feedback, skillfully balancing creative negotiation while staying true to the core principles of design.