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Catherine van Baal

Design & PD for iconic brands, retailers & DTC. Collection launch & strategy expert. Adaptable, fast & considered.
About

I'm a multi product fashion & lifestyle DD & PD consultant - 20+ years experience working with iconic brands, leading retailers, DTC brands & B2B trend forecasting platforms. Specialist in swimwear, ready to wear, intimates & casual wear - from concept through to realisation for all markets, genders & ages.

Previous Brands
Amazon.com
Debenhams Plc
LAZUL LONDON
Liberty London
Mattu Brands
Monsoon Accessorize
reVOLVER Ibiza
SALONI
Smiley
Stylus
Urban Outfitters
WGSN
Yawn london
Work Experience
Consultant Design & Product Development
Nov ‘22 - Now
SALONI

Design consultant premium licensing
May ‘22 - Dec ‘22
Mattu Brands

Design Director
Nov ‘20 - Nov ‘22
reVOLVER Ibiza

Design consultant Smiley x Sandro
Nov ‘19 - Apr ‘20
Smiley

Head of Design Loungewear, Swimwear & Beach RTW
Mar ‘18 - Feb ‘19
Liberty London

Lead Designer Mat cover
Jan ‘18 - Jun ‘18
LAZUL LONDON

Freelance Design Director Intimates
Jul ‘17 - Jan ‘18
Urban Outfitters

Head of Design
Jan ‘16 - Jul ‘17
Yawn london

Senior Trend & Design consultant for Underwear, Swim & Sleep
Jan ‘15 - Jun ‘17
Amazon.com

Senior trend consultant
Feb ‘14 - Jul ‘17
Stylus

Head of Colour & Trend
Oct ‘13 - Mar ‘14
Monsoon Accessorize

Head of trends intimate & swim
Jan ‘07 - Feb ‘14
WGSN

Senior Designer designers at debenhams
Jan ‘02 - Jan ‘07
Debenhams Plc

Languages
English - Fluent
French - Basic
Education & Training
De Montfort University
‘96 - ‘99
1st Class
London, UK