Insight-driven Brand & Content Manager with 5+ years experience developing compelling global brand stories and consumer-centric campaigns. Proven track record translating brand strategies into a vision with marketing activities, executed across global regions. Excellent communicator and project manager dedicated to building inspiring stories that encourage positive change. Passionate about purpose, design and innovation.
Development and execution of impactful, data-driven global brand and product campaigns deployed across ecommerce, social, email, paid, OOH, retail and wholesale to drive brand mission Creation and development of engaging content across ecommerce, on-product copy and 360 digital marketing collateral across key owned and earned channels Analysis of data and customer insights to develop brand and content strategy Management of agency relationships, partners and defining campaign direction from briefing through to execution Training of all new Brand & Content team members and management of freelance copywriters Co-wrote the PANGAIA Brand Book, writing guidelines and ongoing content strategy development Created and managed top 6 performing e-commerce campaigns driving 533K page views and generating $1.5M revenue Contributed to growing Instagram community from 20K to 1.1M and total revenue from startup to $75M
Wrote and designed top performing content pages across all owned and earned channels Conducted interviews with high-profile celebrities such as Takashi Murakami, Jaden Smith, Francisco Costa and more to drive limited edition product collaborations Wrote and produced brand campaign videos, including scripts and storyboards Lead scriptwriter and storyboarder for VR experience and game Lead writer for first ever PANGAIA pop-up (Selfridges' corner shop) and taglines across 360 digital marketing campaigns including OOH billboards, taxis and more
Co-wrote FRIENDSHIP Brand Book, assisted on brand video and renewal of logo, website, newsletter and brand image Assisted Global Brand Director, Founder and Digital team on all content and copy across email, editorial, social, press, website and led video production workshops in Bangladesh HQ Photographed and filmed beneficiaries, professionals, children and landscapes for international 'Friends & Heroes' campaign
Leadership and optimisation of all written and visual content across all owned and earned channels Managed, built and scaled the growing content function in a startup team of 7 (now 150+) Managed brand approvals, creative partner relationships, creative production and product samples
PA to Board Advisor/Global Brand Director on Brand, Creative, Strategy, NGO and Philanthropy working across multiple projects incl. G. H. Bass & Co, DKNY, UCL Managed pre-production, on-location shoot coordination global campaign Led celebrity outreach and relationship cultivation Articulated strategic ideas, creative direction and philanthropy strategies into accessible, engaging copy
Film Production Management Set Design Talent Relationship Management Copywriting
Wrote and photographed for articles providing recommendations across Peru & Colombia
Proofreading Editing Copywriting Author Relationship Management Nov - Dec 2015
Brand Research Image Research Editing Copywriting Interviews June - July 2012