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Asha Ray

Brand & Content Specialist
About

Insight-driven Brand & Content Specialist with 4+ years experience developing compelling global brand stories and consumer-centric campaigns. Proven track record translating brand strategies into a vision with marketing activities, executed across global regions. Excellent communicator and project manager dedicated to building inspiring stories that encourage positive change. Passionate about purpose, design and innovation.

Previous Brands
PANGAIA
PANGAIA
Friendship NGO
PANGAIA
RAYFIRE LTD
Iconoclast
THE BASEMENT
Tibor Jones & Associates
Tank Magazine
Work Experience
BRAND & CONTENT SPECIALIST
Nov ‘21 - Now
PANGAIA

Development and execution of impactful, data-driven global brand and product campaigns deployed across ecommerce, social, email, paid, OOH, retail and wholesale to drive brand mission Creation and development of engaging content across ecommerce, on-product copy and 360 digital marketing collateral across key owned and earned channels Analysis of data and customer insights to develop brand and content strategy Management of agency relationships, partners and defining campaign direction from briefing through to execution Training of all new Brand & Content team members and management of freelance copywriters Co-wrote the PANGAIA Brand Book, writing guidelines and ongoing content strategy development Created and managed top 6 performing e-commerce campaigns driving 533K page views and generating $1.5M revenue Contributed to growing Instagram community from 20K to 1.1M and total revenue from startup to $75M

EDITORIAL & DIGITAL CONTENT ADVISOR
Oct ‘19 - May ‘22
Friendship NGO

Co-wrote FRIENDSHIP Brand Book, assisted on brand video and renewal of logo, website, newsletter and brand image Assisted Global Brand Director, Founder and Digital team on all content and copy across email, editorial, social, press, website and led video production workshops in Bangladesh HQ Photographed and filmed beneficiaries, professionals, children and landscapes for international 'Friends & Heroes' campaign

DIGITAL COPYWRITER
Nov ‘20 - Jan ‘21
PANGAIA

Wrote and designed top performing content pages across all owned and earned channels Conducted interviews with high-profile celebrities such as Takashi Murakami, Jaden Smith, Francisco Costa and more to drive limited edition product collaborations Wrote and produced brand campaign videos, including scripts and storyboards Lead scriptwriter and storyboarder for VR experience and game Lead writer for first ever PANGAIA pop-up (Selfridges' corner shop) and taglines across 360 digital marketing campaigns including OOH billboards, taxis and more

CONTENT & CREATIVE COORDINATOR
Oct ‘19 - Nov ‘20
PANGAIA

Leadership and optimisation of all written and visual content across all owned and earned channels Managed, built and scaled the growing content function in a startup team of 7 (now 150+) Managed brand approvals, creative partner relationships, creative production and product samples

PA & PROJECT MANAGER
Jun ‘19 - Oct ‘19
RAYFIRE LTD

PA to Board Advisor/Global Brand Director on Brand, Creative, Strategy, NGO and Philanthropy working across multiple projects incl. G. H. Bass & Co, DKNY, UCL Managed pre-production, on-location shoot coordination global campaign Led celebrity outreach and relationship cultivation Articulated strategic ideas, creative direction and philanthropy strategies into accessible, engaging copy

FILM PRODUCTION ASSISTANT (Internship)
Aug ‘18 - Sep ‘18
Iconoclast

Film Production Management Set Design Talent Relationship Management Copywriting

PHOTOJOURNALIST
Dec ‘16 - Jan ‘17
THE BASEMENT

Wrote and photographed for articles providing recommendations across Peru & Colombia

PUBLISHING ASSISTANT (Internship)
Nov ‘15 - Dec ‘15
Tibor Jones & Associates

Proofreading Editing Copywriting Author Relationship Management Nov - Dec 2015

FASHION ASSISTANT (Internship)
Jun ‘12 - Jul ‘12
Tank Magazine

Brand Research Image Research Editing Copywriting Interviews June - July 2012

Languages
English - Native
Spanish - Fluent
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Permanent Positions
Hourly Consulting
Freelance Assignments
London, UK