Sharing, inspiring, empowering are the core values which drive me in my job everyday. Evolving in a complex environment involving stakeholders such as brands, sales assistants and the operational team ; push me to challenge myself and widen my set of skills to continuously meet my assigned objectives with professionalism and thoroughness.
Development and execution of a comprehensive fashion marketing strategy in travel retail across 9 countries and 32 multi-brand POS. Retail Concept roll-out / Store opening (Premium & Lifestyle concepts): - Leading retail concept development, including branding, visual identity, layout, and merchandising for 4 fashion and accessories concepts. - Coordination of store openings, ensuring a seamless customer journey and supporting local teams. - Management of external suppliers for in-store concepts and marketing campaigns. Marketing strategy / In-store activation & Brand Partnership: - Drive annual marketing plans, seasonal campaigns, and pop-up store development. - Strategic planning :Identification of key products in EMEA and local markets, definition of key moments, retroplanning, and implementation Analytics & Business: - Conducting market analysis, weekly KPI tracking, and evaluated market actions. - Reporting and presentation to the top management and the COMEX. CSR involvement: - Active contribution to the strategy & deployment task force. - Leading the Social Pillar with a specific focus on enhancing the professional integration of young graduates. Engage in strategic discussions and initiatives. - Project introduced, advocated and approved by the COMEX.
EXTIME - J.V Paris Aéroport de Paris & Lagardère Travel retail Pioneered the development of a new business model focusing on affiliation, resulting in €21 million turnover. Operation of a full 360 marketing scope: - Managed 7 stores (4 CELINE + 3 FENDI), including 4 openings, overseeing 42 Sales Assistants and 14 Managers, and leading CRM initiatives. - Defined and executed strategic planning aligned with brand expectations. - Conducted competition and trend analysis, reporting weekly KPIs to the top management. - Collaborated with HR on sales recruitment, induction, and training. - Played a pivotal role in the establishment, global development, CRM, and retail excellence in the travel retail sector.
SDA – J.V. Paris Aéroport et Lagardère Travel Retail - Comprehensive Marketing Oversight: Manages full 360-degree marketing operations for 5 stores, achieving over €5 million turnover and successfully launching 2 new stores. - Cross-Functional Leadership: Leads a team of 25 Sales Assistants and 5 Managers, ensuring effective collaboration across functions. - Strategic Planning and Alignment: Defines and implements strategic plans aligned with brand expectations, contributing to overall company success. - Operational Excellence: Manages overall operations and performance, conducting weekly KPI analysis and providing feedback in buying sessions in Milan. - Client-Focused Initiatives: Drives client marketing efforts, emphasizing customer loyalty, experience, and service, while also overseeing sales force recruitment, store induction, and training.
Operated by DRAEGER Paris in France - Managed a €4 million turnover business, providing strategic and operational recommendations on the product portfolio. - Project management, from development to planning. - Project coordination, conducted performance, competitor and trend analysis.
Henkel Africa & Middle East based in Algeria & Morocco) operated by Unhycos Cosmétiques - Managed a €4.5m turnover business, providing operational recommendations, installations and follow up - Defined and implemented the operational marketing action plan for the export area (annual budget $700k on 400 references) - Sales force management, recruitment and training. - Transversal management of 30 Sales Assistants and 4 Managers - Organized blogger events and product launches, with weekly reporting of KPIs. - Business travel: 10 nights / month
- Provided sales operations & after-sales support and service - Handled distance selling operations including invoicing, transport, and payments
- Creating sales tools to enhance the sales process. - Managing customer relationships and media interactions, including the maintenance of press distribution lists and media kits - Coordinating internal and external events such as seminars, media events, showrooms, and photo shoots. - Conducting benchmarking and competitive intelligence to stay informed about industry trends and competitor activities.
- Customer relationship referent - Promotional strategy for Moroccan designers in 'New Trends’ (organization of media events, fashion shows…)
- Prospection & business development
- Commercial missions