Claudio Annicchiarico

Responsible for technology solutions in the consumer marketing space, across the Europe, Eurasia/Middle East and Africa Operating Units (EMEA OUs). Part of the EMEA IT and global MarTech leadership teams which is enabling growth for the Coca-Cola System in the region: Key Achievements: •Leading the scaled delivery of IT solutions, platforms and services for Marketing teams across EMEA markets, driving standardization and scale in line with the global Platform Services agenda. •Delivery of Adobe Service cloud (AEP, AEM, AJO and Magento) •Regional pilot and delivery of TCCC new Customer Data Service 2.0 •Working closely with Marketers, bottler representatives, vendors and other functions creating a portfolio of most relevant technology products for the region and drive adoption •Adapting global strategic digital platforms and products for EMEA at scale to deliver compelling and innovative experiences for consumers and stakeholders. •Best in class industry technology reflected in platform and product strategic roadmaps •Identifying and driving IT Marketing collaboration across regional delivery centres across the globe •Developing industry, business and technical expertise across product and development teams to ensuring delivery of technical solutions and deployment. •Managing multiple teams: Development and content authoring (Adobe Experience Manager), IT operations and support, full stack developers and operations engineering, mobile development and deployment, Product managers and delivery pipelines, agile and scrum delivery teams. •Consumer mobile application development for Coke App and Daha Daha (Turkey promotions app) top 10 app rated in the Apple store by consumers

Provided executive-level leadership for UK digital strategy, national brand websites, eCommerce, digital operations, CRM and digital cross-functional change, and portfolio programs, with full responsibility for P&L. Set up eCommerce sales objectives 2020+, as a part of UK leadership team. Key Achievements: §Supported establishment of IQOS as the number one reduce risk brand in the UK 2020 and improved user experience on IQOS.com website. §Drove an increase of 300% in revenue as well as 300% in user registration, consistently growing digital landscape as well as managing projects, people, and business requirements. §Exceeded all targets in 2020 for website traffic, website conversion rates, sales, and customer registrations. §Led the development of UK CRM salesforce marketing cloud capabilities focusing on the digital transformation of the business. §Managed a portfolio of cross-functional/multi-market digital transformation programmes, along with lean development test and learn environments. §Oversaw eCommerce content, UX strategies and content, market websites operations, CRM and data capture. §Undertook digital marketing media technology stack including tag management, Ad server, attribution modelling, analytics tools, programmatic trading, and DMP Krux. §Created PMI UK Microsoft Azure Data Layer bringing all siloed data (1st party, 2nd and 3rd) into a usable environment. §Built and nurtured strong partnerships with third-party brands and digital teams, aligning all brands annual objectives.

Headed formulation and execution of global digital infrastructure and media technology stack, digital strategy and cross functional/multi-market digital transformation programmes, reporting at Board level. Key Achievements: §Established digital governance infrastructure both internally and amongst agency portfolios, as a Chair of Global Digital Council. §Drove global digital operations which include market websites, car configurators, accessories and merchandising sites, data capture, and user experience design. §Re-platformed global web infrastructure, 35% efficiency of annual global development cost. §Directed introduction of JLR's integrated vehicle omnichannel platform 'Build, Find, Order' with a single sign on to, myJaguar and myLandrover. §Launched a range of omni-channel digital sales services, national manufacturer and retailer stock availability, offering buyers part exchange valuations, real time finance quotes and real time finance applications through Magento eCommerce integrated with Lloyds Bank for online reservations with approved finance. §Controlled change, education and digitalisation of global digital media asset and content, and Mobile App development. §Developed the myJaguar myLandRover customer portal and integrated to multiple digital products and services provided through the dealer network and manufacturer-led products' digital vehicle health-checks (oil, tyre check, engine systems), customer service, and fuel level, through the vehicles InControl connect car platform. §Achieved Jaguar Land Rover LTIP performance share award for two years in succession 2017 and 2018, delivering best automotive website customer experience in the automotive industry, setting a global automotive benchmark for customer experience. §Oversaw performance against key performance measures, digital strategies, and the budget, setting company's long term objectives and strategic plans.

Steered all digital advertising across EMEA region including B2B lead generation programs and B2C, designing and implementing media assets, content, and UX (static, dynamic, video, CGI). Key Achievements: §Supervised creation and delivery of MOPAR accessories and merchandising strategies, EMEA lead management platform (Genus), and EMEA B2B retailer website program. §Rolled out Adobe Analytics across EMEA, managing analytics and reporting across EMEA and FCA group centrally. §Led a portfolio of digital agencies to ensure consistency and quality across all markets, building a digital centre of excellence for EMEA. §Successfully deployed FCA EMEA Oracle Marketing cloud and EMEA Oracle DMP Blukai. §Minimised CPA across the region through the transition of FCA digital media's landscape to deliver consistency and transparency. §Enhanced awareness of markets within the EMEA region on digital advertising best practices and deployment strategies.

Spearheaded digital, CRM, and data aspects for six brands in the UK and Ireland, including Fiat, Alfa Romeo, Fiat Professional, Barth, Chrysler, and Jeep, B2B & B2C, as a member of Fiat & Chrysler Groups Global Governance Committee. Designed all brand websites and car configurators. Key Achievements: §Supported company to be the world's first non-linear automotive car configurator, as a Market Lead for Global Digital Governance Committee. §Developed FCA Group's best in class online finance calculation tool, integrated with Lloyds Banks finance systems for real time car configurations and finance options. §Managed UK & Ireland lead management program (Genus), including data integrations with 12 dealer management systems. §Monitored B2C sales performance tables by region, retailer, retailer groups, publisher performance, CPA, and sales pipelines. §Organised B2B regional retailer engagement sales and lead generation conferences and CRM nurturing and retention programmes. §Devised UK digital strategies across six brand teams and digital content and UX (static, dynamic, video, CGI). §Initiated myFiat customer CRM and loyalty program, maximising sales of after-sale products from £2million to over £14million in two years. §Instigated Oracle Marketing Cloud, Eloqua CRM platform and optimised media platforms providing transparency across digital paid media. §Executed an eCommerce platform, which was FCA group's first new car sales eCommerce program integrated throughout logistics and production facilities in Italy. Additional Experience