Tracey Keen
Online Merchandising Manager with vast experience in E-commerce and merchandising operations, having successfully assessed data and information, used web analytic tools and BI systems, and handled the inventory, resulting in high customer satisfaction levels and business growth. Skilled at working closely with teams, effectively communicating with senior management and working across multiple regions, currencies and time zones, ensuring the smooth daily running of operations
- Supervising the strategic merchandising operations including product content management and product listings. - Steering new strategies, overseeing weekly launches of new products and developing innovative processes. - Planning and delivering Klaviyo campaigns, managing CRM flows to boost engagement, retention, and loyalty. - Coordinating with operations and product development teams to ensure stock levels, product specifications, and merchandising align with launch schedules and sales objectives. - Evaluating products post launch, reviewing adjustments and ensuring the product’s success, meeting KPIs. - Building strong relationships with suppliers, third party product rendering agencies and photography studios. - Overseeing website maintenance through Shopify, ensuring optimal performance, working with developers to fix bugs and add features. - Coordinating a product database with the upkeep of documentation of supplier information and specs.
- Delivered regular feedback to third party product photography agency, ensuring the delivery of product images. - Enhanced quality of new product launches, cooperated with company factories and reviewed objectives. - Managed the launch of products on a company’s website through Shopify; handled operational checklists. - Monitored operational product-related checklists to guarantee a smooth daily running of product cycles. - Coordinated the supplier and product information, kept information up to date and completed tasks.
- Accomplished excellent client satisfaction as a result of understanding and exceeding their expectations. - Supervised the budget, coordinated proposals and managed graphic design, print and production. - Designed innovative concepts, graphics and layouts focusing on fonts and images, overachieving objectives. - Identified and used the correct size and arrangement of copy and illustrative material as well as font style. - Presented drafts of materials based on the agreed brief; communicated with the clients when necessary. - Monitored the final layouts, provided improvements and kept up to date with the design and trends.
- Established a robust e-commerce strategy focusing on new revenue streams for the organisation. - Aligned the website with brand strategies whilst in adherence to the company’s standards and policies. - Reviewed and assessed the performance of online activities; integrated new marketing strategies. - Liaised with content developers and web designers to maintain an engaging online experience. - Regularly supervised the online activity regarding traffic acquisition, sales, conversion and reporting. - Prepared and organised the company’s sales strategy; handled the company’s social media platforms.
- Managing a small jewellery studio, assisting the designer and business owner - Leading a team of employees who recreated the designs in bulk to build inventory - Planning and coordinating product development for unique and bespoke designs - Serving customers, recommending products and providing an excellent customer experience - Assisting on creative production when needed and meeting with team members for feedback - Creating and implementing deadlines, project goals, expectations and workflows, to ensure a smooth production process with on-time delivery - Setting up systems and processes so that the studio running efficiently - Supporting the Ecommerce manager and owner through a total rebranding of the company - Assisting with design decisions and providing insight into how changes would affect production - Overhauling the order fulfilment processes to increase efficiency and productivity
- Supporting the e-commerce manager - Managing the production team and overseeing order fulfilment - Monitoring inventory levels and set the daily production goals for my team - Checking quality of products and ensuring they were consistent with the original design - Ensuring orders were correct and met company standards before signing off and shipping
- Creating bulk jewellery designs, ensuring the high-quality standards and design consistency - Meeting and exceeding daily quotas to build inventory - Fulfilling online orders, following set processes and ensuring items were packed correctly