With extensive 360 brand management ,retail experience, commercial negotiations, I've driven sales for top beauty brands like Lancôme. Skilled in market place engagement and product development & GTM, I thrive in dynamic settings. Fluent in English and Turkish with French proficiency, I'm adaptable and ready to excel.
Hands on leadership to re-structure the company & management team. Strategic marketing & commercial revenues models crafted. On-boarded several clients: Xiaomi, Samsung, Publicis, Mondelez. Serving as trusted partner to board of directors. Re-wrote the P&L 5 year vision. Assessed new app stack & built tech flow to ensure timely launch of the tech. • Streamed line all marketing & commercial efforts to KPIs, and process flow, monetization commenced, SoV x2 • Redefined CAC planning, creative media & content lead, performance marketing out reach strategy, +%10 MAU. • App soft & hard launch plan; soft launched with existing assets earned media: +18k registered users in 1 month.
-Operational & Creative marketing -Team Management (marketing - sales - supply chain) -Commercial & Marketing strategy -Client management and contract negotiations -Budget creation and management (P&L management) -Perfume brand & product creation for British Celebrity Bugzy Malone, House of Vision (ideation - pitch - business and marketing planning - production - go to market strategy)
Co-Founder of SunPopCare, we started off with the mission to educate the public on the dangers of UV rays from the Sun & provide on the go sunscreen pods. -Created the brand from ideation to reality - Brand equity , story created with internal and external participants - Go To Market strategy and execution (first soft launch with partners in the US) -Set the business plan , forecasts (covid was not expected) -Full stack business formation legal - banking - reporting - Production planning and procurement -Scaling up Strategy : new products , marketing , sales and business management
in Serving to executive management & board of directors across different industries & markets as 360 management consultant covering: strategy, marketing: on & off line, ROAS, ROI reporting, organizational structure, roles, P&L reporting, project management, forecasting, GTM strategy, commercial contracts, investment assessment, creative marketing and communications, C-Suit & afund raising presentations, data structuring, , digital retail & gaming projects, company process creation, cash flow analysis... Notable Clients: Danone, L’Oréal Luxe, The Fragrance Shop UK, Universal Brands Group, Covenant Global Advisors, Trzmo App , Travel X app, Gamer Arena SaaS. May present works outside NDAs.
Created the world’s first social shopping platform for Travel Retail Industry. From brand narrative , concepting to first entry to market , with low budget marketing and pr campaigns through network partnerships and brand strategy and story telling; to pitch books and tech scale missions ♦ Earn recognition as one of the Top 3 Positive Disruptors in the travel retail industry. ♦ Continue to exceed partner expectations through pre-determined goals/objectives (may see the article on-line) ♦ Secure additional funding to improve the engagement of the company with strategic business partners. ♦ Institute new strategy and plans that drive the goals, vision, and direction of the entire organization. Improve and enhance performance to KPIs. ♦ Forge strong relationships with new clients and external business partners. Expand their technology offerings to increase productivity and efficiency in their organization
Developed strategy and advanced planning for the brands’ presence in 25 countries’ international airports & other duty free operation channels. Directly aligned sales, marketing, and promotional goals and objectives with the rest of the organization. ♦ Strategically led a team of 100+ field team members, sales teams, and Regional Managers. Improved their skills and knowledge of product through customized, targeted training. ♦ Drafted and released long-term strategy and vision for brand performance. Generated unprecedented revenue growth throughout all locations. ♦ Champion continuous improvement programs for field teams, constantly exploring new market expansion opportunities.
Collaboratively led a team throughout daily operations for Lancôme skincare worldwide promotions, animations & all aspects of trade marketing events including below & above the line communication creatives, claim lab tests, creatives execution, strategic vision & execution plans presentations to global & local management teams
Championed all marketing and public relations/communications operations for the Lancôme, Biotherm, and Giorgio Armani Designer Fragrances lines. The position renamed as marketing director after my departure to Paris ♦ Explored new business opportunities and effectively marketed the brands in Turkey. Improved revenue performance significantly. ♦ Connected with local community members to improve the creativity of campaigns. Adjusted strategy to focus on an enhanced customer experience. ♦ Assertively negotiated terms, conditions, and specifications for new branding and marketing campaigns. Increased their effectiveness throughout an international marketplace.
c-suit consultant
department founding member & HR participant for toshiba computers & microsoft customer techical support north america
My years with Cenk at l'Oréal have been very rewarding and successful. Cenk is a colleague who knows how to combine an ambitious strategic vision with the pragmatism needed to achieve common goals. Cenk is also someone who likes to exchange ideas and plan with people from other fields. He's very open to the outside world and the discovery of new fields. And last but not least, Cenk is resilient and does everything he can to achieve his goals. "Entrepreneur" fits him perfectly. I particularly recommend Cenk.