Fabio Panzeri
I work beneath the visible — revealing the structural shifts that quietly reshape markets and culture before they emerge. My practice fuses intuition, strategy, and governance into accountable systems — translating cultural undercurrents into architectures of meaning and measurable growth. I lead multidisciplinary teams and collaborate with executive and creative leadership to reframe heritage, anticipate new categories, and activate relevance before it becomes consensus. For me, design is not decoration — it is the enduring architecture of business and culture, built to evolve responsibly and sustain value across time. Fractional Creative Leadership. Retainer · Project · Advisory.
Creator and Co-founder of Deorum Aetherna — a visionary home fragrance and interiors brand where sensory design meets cultural provocation, bridging artistic direction and entrepreneurial clarity.
Advising heritage luxury brands through structural transformation. Clients include Automotive, Cosmetic Brands, F&B and fine-watchmaking maisons (under NDA). Architect omnichannel systems uniting digital, physical, and sensory into a singular brand truth. Define creative governance linking identity to performance—where philosophy becomes P&L.
Commissioned by Italian Heritage Factory, I launched a gender-fluid luxury footwear brand from concept to market. Introduced continuous sizing (EU 34–46), dissolving binary codes through design. Created The Private Shop experience—curated space merging intimacy and culturalI founded and shaped a luxury women’s footwear brand blending gender-neutral aesthetics with a bold, enigmatic narrative. The project evolved through every layer — from storytelling and boutique design to exclusive packaging, collection development, and global communication.
Reimagined a 130-year-old German leather maison through Intelligent Heritage—merging Teutonic precision with Asian cultural rhythm. Redefined visual and spatial language across 120+ boutiques in Asia; built creative governance aligning design, retail, and communication. Introduced the co-branding strategy connecting art, mobility, and lifestyle partners. Directed cross-functional teams with high annual budget. Established Singapore as a regional creative hub before completing the transformation.
Designed runway collections and spearheaded special projects to enhance the brand’s identity.
P-ZERO Experimental men's accessories design projects.
Transformed men’s leather goods & accessories collections, aligning them with evolving market demands.
Introduced cutting-edge design concepts, strengthening brand presence and cultural relevance.
Essential. Radical. Memorable. Independent practice translating brand DNA into cultural fluency across heritage and innovation contexts. Redefined heritage brands through contemporary repositioning Designed premium collections across leather goods, footwear, and accessories Led international creative direction across Europe, Asia, and North America Systemic, disruptive methodology: remove the noise, amplify what matters Lead cross-market design strategies and material innovation for contemporary luxury. Select clients: Casio G-Shock Singapore • Pirelli P-Zero • McLaren F1 • Chiara Ferragni Brand • ETRO • JOOP! + avant-garde projects under NDA.
Redefined man's Luxury sneakers & leather goods.
Elevated leather goods aesthetics.
Fabio Panzeri is a Creative Director with profound experience in the design industry. His extensive expertise serves as the foundation for his creative and interpretive abilities. An incredible storyteller, his roots delve into an infinite knowledge of cinema and art. He approaches projects with a decidedly unconventional vision, successfully creating and directing the realisation of visually compelling Branding strategy and ADV campaigns while keeping the objective in sharp focus, even when working with limited budgets. One of the noteworthy aspects is his engaging personality, which actively involves team members in project execution.