Fabio Panzeri
Designer by formation, system thinker by discipline, business builder by necessity. I design systems, not moments — where aesthetic rigour, product vision, identity and communication converge into brands that hold their shape under pressure. I've led creative transformations at scale: rebuilding brand architectures, managing teams of 50+, navigating market entries, and turning around categories. I know what breaks before it breaks — and I've built the AI-integrated workflows and governance structures that prevent it. Deep market expertise across Europe and APAC — building brand equity, licensing structures and retail presence in culturally complex markets. I work at the intersection where design authority meets business ownership — because I've been on both sides. Available for executive mandates and fractional CCO engagements — Europe & APAC.
Creator and Co-founder of Deorum Aetherna — a visionary home fragrance and interiors brand where sensory design meets cultural provocation, bridging artistic direction and entrepreneurial clarity.
Advising heritage luxury brands through structural transformation. Clients include Automotive, Cosmetic Brands, F&B and fine-watchmaking maisons (under NDA). Architect omnichannel systems uniting digital, physical, and sensory into a singular brand truth. Define creative governance linking identity to performance—where philosophy becomes P&L.
Commissioned by Italian Heritage Factory, I launched a gender-fluid luxury footwear brand from concept to market. Introduced continuous sizing (EU 34–46), dissolving binary codes through design. Created The Private Shop experience—curated space merging intimacy and culturalI founded and shaped a luxury women’s footwear brand blending gender-neutral aesthetics with a bold, enigmatic narrative. The project evolved through every layer — from storytelling and boutique design to exclusive packaging, collection development, and global communication.
Historic German leather goods brand with APAC headquarters. Full creative ownership across brand, product, communication and licensing — nine categories, multiple markets. Built governance frameworks that aligned creative output to commercial performance across Singapore, APAC and China.
Designed runway collections and spearheaded special projects to enhance the brand’s identity.
P-ZERO Experimental men's accessories design projects.
Transformed men’s leather goods & accessories collections, aligning them with evolving market demands.
Introduced cutting-edge design concepts, strengthening brand presence and cultural relevance.
Creative Director & Creative Authority Creative direction and governance for luxury and premium brands in transformation, scaling or repositioning. Working hands-on with leadership teams or as an embedded executive partner, aligning product vision, brand language, organisation and market performance. Selected Impact (Confidential Clients): Asian Leather Goods Atelier (2023–2025): Proprietary capsule + licensing → €1.85M expansion Japanese Eyewear (2023–2024): Premium repositioning capsules → €1.3M APAC European Footwear (2023–2024): APAC entry strategy → €680K (18 months) Asian Eyewear (South Korea 2021–2022): Special Edition capsules → 12% revenue (€18M total) Confidential clients disclosed upon request Collaborations: Casio G-Shock X Braun Büffel, Trussardi, Etro, Pirelli P Zero, McLaren F1.
Redefined man's Luxury sneakers & leather goods.
Elevated leather goods aesthetics.
Fabio Panzeri is a Creative Director with profound experience in the design industry. His extensive expertise serves as the foundation for his creative and interpretive abilities. An incredible storyteller, his roots delve into an infinite knowledge of cinema and art. He approaches projects with a decidedly unconventional vision, successfully creating and directing the realisation of visually compelling Branding strategy and ADV campaigns while keeping the objective in sharp focus, even when working with limited budgets. One of the noteworthy aspects is his engaging personality, which actively involves team members in project execution.