Visionary Creative Director and Designer With over 25 years of international experience, I am a Creative Director, Designer, and Brand Strategist dedicated to guiding brands toward industry leadership. My expertise in brand development, repositioning, and innovative design strategies is continually refined through a commitment to growth and pursuing cutting-edge solutions. I excel at aligning creative vision with strategic business objectives, and leading multicultural teams to deliver impactful, globally recognized products and experiences. As an independent consultant, I bring a focused, analytical approach to each project, consistently delivering forward-thinking solutions that create lasting value in competitive markets.
As Chief Creative Officer, rapidly positioned the agency as a premier choice for niche brands and startups by crafting unconventional yet successful strategic visions with deep Cultural Insight. Leading multicultural teams of freelance specialists to develop impactful brand strategies and narratives, opening positive Client Relationship, He drives engagement across diverse markets and delivers exceptional creative results.
He transformed a nascent concept into a compelling brand narrative, positioning Revolver Requeen as a groundbreaking case study in gender fluidity and securing its place as an exclusive brand. Pioneered distinctive private shopping experiences, seamlessly blending physical and virtual showroom aesthetics to heighten the brand's unique identity and establish its distinguished status
Led a team of over 15 people with strong team leadership to revitalize the brand design and aesthetic, achieving 40% revenue growth in five years, exceeding targets by 15%. He Implemented an online shopping experience with strategic vision and innovation saving 68% of revenue during the COVID-19 pandemic. Created high-profile collaborations with industry leaders, increasing brand visibility by 30% and average Innovatively revitalized watch and eyewear projects, enhancing communication aesthetics and driving customer engagement. Developed and launched high-impact advertising campaigns, increasing constantly brand awareness and business value. Spearheaded flagship boutique vision, amplifying brand recognition through immersive shop experiences.
Achieved constant and high sales growth for the runway and limited-edition collections Elevated brand image through innovative image campaign projects.
He spearheaded the transformation of the Calvin Klein Man's Accessories Collection, achieving significant seasonal revenue growth. He reimagined the Calvin Klein Jeans Accessories Collection for the Asian market, fostering strong regional sales.
Head of Design CALVIN KLEIN JEANS Man Leather goods and accessories Designer director I have collaborated in the creation of iconic collections with significant commercial value, leaving a lasting creative legacy. I have transformed and elevated basic collections to economic success through a bold vision in design. I have driven innovation and creativity in leather goods and accessories, contributing to introducing innovative strategic visions. Demonstrating my experience as a design architect, developing collections of lasting value that delivered significant business value impact
Multidisciplinary Creative Collaborations Conceptualised and executed groundbreaking design initiatives for niche and independent brands, consistently delivering double-digit brand value growth. Masterminded the 2017 PIRELLI P-ZERO project, catapulting brand awareness by 30%. Collaborated on a startup collection with Chiara Ferragni, achieving a remarkable 100% sell-out rate during the launch season. Served as Creative Advisor for REPLAY (2016-18), spearheading a 20% growth in global brand value. Received recognition for contributions to the design and aesthetics of niche perfumes and alternative packaging. Conceptualised and launched DEORUM AETHERNA, a sophisticated furnishing objects collection seamlessly blending industrial materials with exclusive handcrafted scented candles, Establishing a niche brand renowned for its distinctive aesthetic and unique pieces.
Drove seven consecutive years of 20%+ annual revenue growth. He designed iconic Leather Goods and Belt collections, elevating brand image and prestige. Leading the creation of the "ITALIA" Luxury Sneaker collection, achieving 15% average seasonal growth.
Reorganized and redefined brand aesthetics, designed iconic monogram collection mixing historical fabrics design with modern leather goods shape.
Designed avant-garde leather goods and accessories, leading to the creation of brand icons that are still highly coveted today. Innovatively crafted designs contributed to a solid increase in establishing the brand as a leader in avant-garde fashion.
Designer Man and Woman Leather goods, small leather goods, belts. Accessories designer collections.
Fabio Panzeri is a Creative Director with profound experience in the design industry. His extensive expertise serves as the foundation for his creative and interpretive abilities. An incredible storyteller, his roots delve into an infinite knowledge of cinema and art. He approaches projects with a decidedly unconventional vision, successfully creating and directing the realisation of visually compelling Branding strategy and ADV campaigns while keeping the objective in sharp focus, even when working with limited budgets. One of the noteworthy aspects is his engaging personality, which actively involves team members in project execution.