Gemma Noble
Through Lid Project I build relationships, seek opportunities, drive sales and set up management structure / process on behalf of other businesses. Lid Project provides a plug in Sales and Business development resource - from Director level to day to day activity. My varied Fashion & Sales background has taught me a lot, and I pull frequently on experiences gained from working with international and local businesses - both large corporate and SMEs. In 2020 we acquired the majority shareholding of an international ecommerce brand - Tayroc.com. I lead the team who run this business - both B2B and B2C. Over the years I have developed versatility in the work place – enjoying strategic activity as well as getting stuck in and learning something new. My management style is often praised - I get results, as well as taking an interest in the personal development of those around me. I pride myself on the ability to create and maintain successful working relationships with partners, clients, customers and colleagues. My Role at Lid Project is split between the Operational running and delivering on specific client projects, our whole team is frequently out on the road, arranging meetings and setting up partnerships – if you would like to set up a call or a meeting with one of us you can reach us on any of the methods below: Gemma@lidproject.com www.lidproject.com Instagram: @lidproject @lid_gemma
• Managed high-profile location shoots, including projects for Gaggenau, SONOS, Screwfix and Grenade campaigns. • Led marketing and location operations for luxury venues, including Kington Grange and property developer construction sites • Styled events and campaigns for Merryhill Shopping Centre and Home Fire. • Social Media content creation for interior brands – Livs, Tweedmill Textiles, Eric Lyons, Ivyline, Amber Galleries, Lunar Artefacts • Setup of our own property onto Airbnb – Superhost standard achieved • Social media for own accounts, and interiors & property clients – Kington Grange, Secret Magpie • Event sales person for luxury wooden garden structures – securing exhibition space at Salon Prive
Specifically focussed on delivering interior styling & art direction - alongside Architects, Designers & Property developers for premium kitchen appliance brand. Various trips to manage location shoots during this time.
Interior design, and styling the property ready for use as a Location house. Available for short term and long hire for film and photography. Booked by: Nickelodeon Nike (Unnamed) YouTubers 304 Clothing Tayroc
Providing strategic advice to the Miss Macaroon Board of Directors. Specifically around Sales, Business Development, Marketing and Growth of the Social Enterprise.
Responsible for both customer success and driving valuable business development opportunities - I worked closely with the Sales, Customer Success Project and Senior management teams for Anatwine ahead of the acquisition. Managing the key partnership between Zalando and Superdry, ahead of the start up business being sold to Zalando.
Sales | E-comm | B2B | Marketing Lid Project - a plug in Sales & Marketing agency. Seeking opportunities for client businesses to grow. Depending on the project type, my involvement with a number of activities the clients behalf varied to include a combination of; Sales team leadership, Sales target / budget review, running sales meetings, introducing new business and existing account management. Client projects included - Fashion brand development, Product to market strategy & implementation, Wholesale strategy, Sponsorship for events, Sales & Marketing team leadership - recruitment, restructuring and training. Catalyst Global - March 2021 - August 2022 Leading the business in a COO capacity, managing stakeholder relationships, key clients at talent management agencies and talent owned brand launches. Impulse Fashion Accessories - March 2018 - Jan 2020 Leading the Sales and Marketing team to increase B2B sales from £1m to £4m Other clients to note: SCCU apprenticeship training Tayroc - social media ecommerce brand, wholesale strategy & set up
Juicy Couture was being run by the Folli Follie group who held the distribution for UK & Europe. I was part of the senior team who travelled frequently to the US to place the buys from the brand owners - Global brands group. Upon deciding on the range which we would bring back to our market, I took responsibility for the selling of the stock. Leading a Sales and support team of 10 people & holding accountability for the UK & Europe sales budget for all wholesale business.
Continuing to work on the womenswear range development, I took responsibility for ensuring the Womens range sales growth of the International franchise partners. Frequent market visits, store staff training and buying meetings were run in; Various Middle East locations, Hong Kong, Thailand, Indonesia and India. A particular focus on market specific product development was key in this role. I ran store and area management training sessions on the product for new season launches and delivered presentations to agents, distributors, Senior leadership team and Franchise partners.
Reporting in to the Sales Director, I joined the business at a time where the womenswear business was minimal. With a focus on range planning and product development I worked closely with the design team and the UK key account buyers to increase the exposure of new product and styles for the womenswear range. National travel, and work between Cheltenham and London offices.
Starting as Sales Optimiser, and quickly moving into a Sales Rep role - Accompanying the UK Brand Manager on the development of Selected Femme, my focus was on the independent businesses in the UK. I attended buying trips to Denmark every 6-8 weeks, advised on the selection of product which would be suitable for my account base and then took responsibility of selling the product in the UK showrooms. The role included considerable national travel, on the road appointments and approaching independent stores to introduce the brand and range. Initially covering Plymouth to Birmingham I visited shop in shop spaces for Jack & Jones, Vero Moda, Name it, ONLY and Selected Femme in House of Fraser and Debenhams stores - weekly. I delivered visual merchandising training to Brand ambassadors based in the stores and ensured the visual standard through use of guidelines, store management and staff training and liaising with Senior management teams.
Gemma, is a fantastic person to have on any team, great work ethic, team player, attention to detail, very fair,
Gemma is a true professional and I’ve had the pleasure of working with her on a couple of projects, her passion, positivity and commitment always shines through. Gemma has an entrepreneurial spirit and would be an asset to any business!