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Gemma Noble

Managing Director | Founder | Shareholder | Consultant
About

Through Lid Project I build relationships, seek opportunities, drive sales and set up management structure / process on behalf of other businesses. Lid Project provides a plug in Sales and Business development resource - from Director level to day to day activity. My varied Fashion & Sales background has taught me a lot, and I pull frequently on experiences gained from working with international and local businesses - both large corporate and SMEs. In 2020 we acquired the majority shareholding of an international ecommerce brand - Tayroc.com. I lead the team who run this business - both B2B and B2C. Over the years I have developed versatility in the work place – enjoying strategic activity as well as getting stuck in and learning something new. My management style is often praised - I get results, as well as taking an interest in the personal development of those around me. I pride myself on the ability to create and maintain successful working relationships with partners, clients, customers and colleagues. My Role at Lid Project is split between the Operational running and delivering on specific client projects, our whole team is frequently out on the road, arranging meetings and setting up partnerships – if you would like to set up a call or a meeting with one of us you can reach us on any of the methods below: Gemma@lidproject.com www.lidproject.com Instagram: @lidproject @lid_gemma

Previous Brands
Catalyst
Catalyst
Tayroc
Lid Project
Miss Macaroon
Lid Project
Lid Project
Impulse Fashion Accessories
Anatwine
Juicy Couture
Superdry
Superdry
Bestseller
Bestseller
Pixifoto
Gap Inc./ Gap
Work Experience
COO
Feb ‘21 - Now
Catalyst

Managing Director / Owner
Apr ‘20 - Now
Tayroc

Following the recent acquisition of Tayroc, Lid Project are the NEW brand and business owners with responsibility for taking this wonderful brand to the next level.

Mentor
Oct ‘20 - Now
Lid Project

Providing mentoring to individuals and start up businesses who are entering the Fashion & Apparel sector. From networking skills through to product pricing structure - I support an individual (or groups) journey from concept through to trading.

Trusted Advisor to Board of Directors
Apr ‘19 - Now
Miss Macaroon

Providing strategic advice to the Miss Macaroon Board of Directors. Specifically around Sales, Business Development, Marketing and Growth of the Social Enterprise. About Miss Macaroon: At Miss Macaroon, we reinvest our profits into providing training and jobs for long term unemployed young people. Every macaroon bought at Miss Macaroon funds our MacsMAD (Macaroons that Make A Difference) course. Our macaroon and prosecco bar, based at the Great Western Arcade in Birmingham city centre and hosts our MacsMAD Retail training course. We are the only patisserie in the world to use a pantone matching systems to match our macaroons to the customers’ colour of choice. In addition to this we also print personalised messages, an image and even a corporate logo onto the macaroons. We cater for corporate events for companies including Instagram, Google, KPMG and Karl Lagerfeld. We also supply weddings and the catering industry. All of our macaroons are completely gluten free and use only the finest ingredients. Miss Macaroon reinvests its profits in providing training and jobs for long term unemployed young people. Every macaroon bought at Miss Macaroon funds the MacsMAD (Macaroons that Make A Difference) course. As the only patisserie in the world to be able to Pantone match macaroons exactly to corporate colours, Miss Macaroon’s clients include Instagram, Google, KPMG and Karl Lagerfeld. see less

Managing Director / Owner
Aug ‘15 - Now
Lid Project

Lid Project ensures that our clients sales pipelines are full, and business is growing. My role is varied and includes: running the day to day operations of the agency with a particular emphasis on Sales, Business Development and efficiency. I constantly work on establishing strategic, mutually beneficial partnerships with suppliers and service providers. www.lidproject.com

Consultant
Sep ‘15 - Now
Lid Project

We specialise in: Fashion | Retail | Events | Marketing As a Business development consultant I look for opportunities for our clients businesses to grow. Depending on the project type, I am involved with a number of activities the clients behalf which can include a combination of; Sales team leadership, Sales target / budget review, running sales meetings, introducing new business and existing account management. Client projects have included - Fashion brand development, Product to market strategy & implementation, Wholesale strategy, Sponsorship for events, Sales & Marketing team leadership - recruitment, restructuring and training. see less

COO
Feb ‘21 - Aug ‘22
Catalyst

Launching and running brands for mainstream celebrities, globally recognised sports people and social media talent. I run the team and strategy for the full 360 service, including; product design, sourcing, e-commerce, social media, marketing, customer service, logistics and wholesale.

Head Of Sales & Marketing (Consultancy contract)
Mar ‘18 - Jan ‘20
Impulse Fashion Accessories

Leading the Sales and Marketing team on a consultancy basis: - Recruitment - Process and Structure implementation - Training & Performance Management - Target setting see less

Business Development Consultant
Nov ‘15 - Mar ‘17
Anatwine

Consultancy project: Responsible for both customer success and driving valuable business development opportunities - I worked closely with the Sales, Customer Success Project and Senior management teams.

Head of Wholesale Sales
Oct ‘14 - Oct ‘15
Juicy Couture

Juicy Couture was being run by the Folli Follie group who held the distribution for UK & Europe. I was part of the senior team who travelled frequently to the US to place the buys from the brand owners - Global brands group. Upon deciding on the range which we would bring back to our market, I took responsibility for the selling of the stock. Leading a Sales and support team of 10 people & holding accountability for the UK & Europe sales budget for all wholesale business. see less

International Sales Manager
Jan ‘13 - Oct ‘14
Superdry

Continuing to work on the womenswear range development, I took responsibility for ensuring the Womens range sales growth of the International franchise partners. Frequent market visits, store staff training and buying meetings were run in; Various Middle East locations, Hong Kong, Thailand, Indonesia and India. A particular focus on market specific product development was key in this role. I ran store and area management training sessions on the product for new season launches and delivered presentations to agents, distributors, Senior leadership team and Franchise partners. see less

UK Key Account Manager
Aug ‘12 - Jan ‘13
Superdry

Reporting in to the Sales Director, I joined the business at a time where the womenswear business was minimal. With a focus on range planning and product development I worked closely with the design team and the UK key account buyers to increase the exposure of new product and styles for the womenswear range. National travel, and work between Cheltenham and London offices. see less

Sales Representative- Selected Femme
Mar ‘10 - Aug ‘12
Bestseller

Accompanying the UK Brand Manager on the development of Selected Femme, my focus was on the independent businesses in the UK. I attended buying trips to Denmark every 6-8 weeks, advised on the selection of product which would be suitable for my account base and then took responsibility of selling the product in the UK showrooms. The role included considerable national travel, on the road appointments and approaching independent stores to introduce the brand and range. see less

Sales optimiser
Mar ‘10 - Nov ‘10
Bestseller

Covering Plymouth to Birmingham I visited shop in shop spaces for Jack & Jones, Vero Moda, Name it, ONLY and Selected Femme in House of Fraser and Debenhams stores - weekly. I delivered visual merchandising training to Brand ambassadors based in the stores and ensured the visual standard through use of guidelines, store management and staff training and liaising with Senior management teams. see less

Studio Manager
Jan ‘08 - Mar ‘10
Pixifoto

Running a retail photography studio for family portraits, recruiting, training and retaining a team of 6 photographers. Developing our site into a training studio of excellence and covering an Area Managers role in her absence.

Visual associate
Jul ‘07 - Dec ‘07
Gap Inc./ Gap

Working alongside 1 other for the overall VM of the 2 floor 4 deparment store, attending Head Office guideline building VM workshops.

Languages
English - Native
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Recommendations
Stuart Lorimer
Oct 2020
Consultant

Gemma, is a fantastic person to have on any team, great work ethic, team player, attention to detail, very fair,

Rachel Denton
Oct 2020
Consultant

Gemma is a true professional and I’ve had the pleasure of working with her on a couple of projects, her passion, positivity and commitment always shines through. Gemma has an entrepreneurial spirit and would be an asset to any business!

Education & Training
Luton 6th Form College
Art & Design, photography, drama & theatre studies, psychology, English language.
Art & Design, photography, drama & theatre studies, psychology, English language.
Nottingham Trent University
Fashion Marketing
Solihull, UK