James Hillard

I’m a commercially driven leader with 25+ years of experience scaling product businesses, most recently helping grow Christopher Ward from £10m to £50m as Trading Director. I’ve led commercial strategy, pricing, ecommerce, P&L, merchandising, and new product development — aligning brand and product with operational execution to deliver sustainable growth. My strength lies in combining customer insight with trading instinct, bringing clarity and energy to cross-functional teams. Whether launching new revenue streams, transforming service operations, or reforming pricing models — I focus on the detail that makes a difference.