With a background of valuable experiences In North America, Europe and Asia.Working closely in senior positions ,with iconic creative directors from international luxury fashion brands such as Givenchy, Costume National, Miu Miu, and Helmut Lang.
Collaborated with the most influential professionals in fashion, I’ve gained priceless experiences in building strong ,unique, brand identity, through design , product development ,fabric research, marketing , and retail experience, managing multi ethnic and gender teams, bringing out everyone’s best potentials. I offer a complete service in the luxury segment from design research, fabric research and design, collection structure, product development to production fitting and definition. Together with my team , was personally responsible for all Helmut lang iconic styles, from denims , jersey , formal wear, outerwear styles and dresses.
I believe ,each company or brand has it’s own specific heritage, background, organization and goals. Not one is alike. Each brand must be confronted differently. Being innovative collections, classical or timeless ones.