Francois-Marie Neycensas

Luxury Start-Up Mentoring and Advisory Advisor luxury start-ups and founders across Jewelry, Watches, Leather Goods sectors. Expertise includes brand platform development, go-to-market strategy, fundraising preparation. Expert contributor at leading entrepreneurial ecosystems including Station F, HEC Paris Incubator and 50 Partners.

Interim Management Assignment Entrusted with the digital business acceleration of a €130M premium beauty brand BIOLOGIQUE RECHERCHE across the US and EMEA markets, combining performance marketing optimization, client acquisition and conversion funnel redesign. Delivered +20% online growth, improving customer lifetime value, retention and operational efficiency. Full ownership of the e-commerce P&L.

Interim Management Assignment Led the Marketing & Digital organization of a €30M fashion brand, managing 20+ experts across PR, social media, influence, content, CRM, client service and e-commerce. Spearheaded strategic initiatives to reinforce brand equity, partnerships, fashion events and digital activation. Achieved +10% online sales. Full accountability for e-commerce P&L.

Co-founded and scaled a global luxury watch Maison across 20 markets, generating 50M+ annual impressions, e-commerce conversion x2 vs. benchmark and €7.5M raised. 🎯 Mandate Chief Marketing Officer, Digital & Communications and Equity Partner at RESERVOIR Watch, a newly created luxury watchmaking Maison, based in Paris and Swissmade. Responsible for global brand strategy, digital acceleration, client experience, e-commerce P&L and international communication across Japan, USA, EMEA, Middle East, ASEAN and China Member of the leadership team, building the organization from creation to scale, leading 30+ talents and reporting to shareholders and investors. 🔧 Key responsibilities: • Built the brand platform and global communications activated at 360 degrees (brand book, PR, brand content, shooting, video, social media, print, events), generating annually 300+ top-tier editorials, 50M+ annual impressions within the Top 50 media worldwide. • Designed the end-to-end digital acquisition and conversion funnel (SEO, SEA, CRM, Newsletters, Influencing, AI, data), delivering traffic growth and online conversion rates twice the luxury watches industry standards. • Launched 12 watch collections and high-profile collaborations with brands, media and celebrities, accelerating desirability and supporting retail and e-commerce growth in 20+ countries. • Developed trade marketing and omnichannel activation (80 POS, pop-ups, B2B and B2C events, affiliations), strengthening distribution and sell-out performance in key luxury hubs. • Fostered the retail expansion strategy (international fairs, merchandising, affiliations), to strengthen the distribution network and sell-out performance across key luxury markets. • Drove investor relations and fundraising, pitching 50+ international investors and securing €7+M over five years to finance global growth and brand equity development.

Embedded sustainability into brand and growth strategy, delivering Best-in-Class European pilots, 100% B2B wins and strengthened equity across five iconic brands. 🎯 Mandate Marketing & Sustainability (Creating Shared Value) Manager, Executive Committee Member, in charge of defining and deploying sustainability strategies driving profitable growth, brand desirability and stakeholder endorsement for Nestlé’s strategic portfolio: Nescafé, Ricoré, Nesquik, Dolce Gusto and Infant Nutrition. The role combined brand leadership, ESG transformation, external influence and organizational change, with direct contribution to executive decisions and long-term value creation. 🔧 Key responsibilities: • Designed integrated sustainability communications across digital, TV and extra-financial reporting, reinforcing brand trust and positioning through Best-in-Class European LCA labeling initiatives. • Developed eco-designed products and circular services, including coffee pod recycling, establishing market-leading sustainability standards and accelerating consumer preference across priority categories. • Secured strategic partnerships with top five key accounts, NGOs and public authorities, achieving 100% success rate in B2B tenders through credible CSR differentiation. • Mobilized 250 marketing and commercial leaders via structured awareness and training programs, embedding sustainability culture and accelerating execution across five major brands. • Drove stakeholder engagement and governance at Executive Committee level, strengthening brand equity, reputation and long-term profitable growth through Creating Shared Value strategies.

Reversed four-year value share decline delivering +105bps increase and +€30M incremental sales for the world’s leading coffee brand. 🎯 Mandate Consumer Marketing & Innovation Manager, Executive Committee Member, in charge of driving brand strategy, innovation performance and value growth for Nescafé, Nestlé’s #1 worldwide and most strategic brand, within highly competitive European retail markets. The role combined P&L impact, brand leadership, innovation acceleration and organizational transformation, with a direct contribution to executive decision-making and business governance. 🔧 Key responsibilities and results : • Repositioned the Masterbrand across TV, press and digital, driving +105bps in value market share, +250k new households, +500bps purchase frequency and achieving #1 MilwardBrown ranking for advertising effectiveness. • Built and steered the European innovation pipeline across recipes and packaging, identifying +30% incremental sales potential and securing +€10M with positive margins in under six months. • Led a high-performing team of three and managed a €5M budget, delivering strategic and operational plans that restored value growth and outperformed private labels. • Deployed a best-in-class Innovation & Renovation process across six business units, achieving 100% adoption and significantly accelerating time-to-market for priority launches. • Acted as Deputy General Manager, overseeing business KPIs and ISO 9001 certification, strengthening performance discipline, governance and operational excellence at executive level.

Accelerated global innovation launches, delivering +CHF75M incremental revenue through a board-endorsed transformation of Nestlé’s NPD and implementation of the “Innovation Acceleration Team”. 🎯 Mandate Innovation & Business Development Manager, leading worldwide acceleration of breakthrough innovations, new concept development and regional business planning for Nestlé’s strategic categories (Confectionery, Nutrition and Culinary). Acting as Deputy for the Group Innovation Acceleration Team, working directly with the Board to structure missions, processes and high-performance teams across Europe and the Americas. 🔧 Key responsibilities and results: • Launched breakthrough concepts and regional business plans, generating +CHF30M top line in the Americas and +CHF45M incremental growth in Europe within two years. • Led and coached five multidisciplinary project teams and 10+ talents, strengthening execution excellence, cross-market collaboration and long-term innovation pipeline robustness. • Designed the global “Innovation Acceleration Team”’s mission, governance and deliverables, securing Board endorsement and enabling faster, value-driven decision-making at corporate level. • Recruited and assessed over 60 senior profiles through a newly created assessment center, selecting 15 high-potential leaders to scale innovation and transformation capabilities. • Built the corporate New Product Development process based on international best practices, standardizing innovation governance and improving speed-to-market across multiple regions.