Johanna Armstrong



Johanna Armstrong

Creative lead for luxury fashion brands with a multi-disciplinary background in photo art direction and graphic design

Current Location

London, UK

Johanna is available for work

Johanna Armstrong is a creative lead specialising in the luxury industry with over a decade of experience working with top fashion and jewellery brands. She has a multi-disciplinary background in photography art direction and graphic design with a foundation in print and a passion for digital. Johanna effectively manages 360 projects to elevate brands while translating business objectives into meaningful storytelling.

  • Brands Johanna has worked with
    • Burberry
    • Freelance
    • Kenneth Cole
    • BaubleBar
    • Gilt
    • Stella McCartney
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions

Senior Art Director

Stella McCartney

Nov 2022 - Present

• Consulting on the development of the brand image and identity from concept to execution of global seasonal campaigns and licensing partnerships through idea generation, creative storytelling and str...

Creative Lead


Aug 2021 - Oct 2022

• Facilitated the development and application of the Burberry brand, including global campaigns, exclusive event collateral, global gifting initiatives and popups, bespoke packaging and the creation o...

Art Director


Sep 2018 - Aug 2021

• Consulted in the ideation, creative direction and execution of commercial, brand and editorial content for luxury fashion and jewellery clients
• Planned engaging content for print and digital chann...

Art Director

Kenneth Cole

Oct 2017 - Aug 2018

• Developed and executed the production of creative advertising campaigns with extensive print output and digital media partnerships for domestic and international markets
• Effectively delivered on m...

Art Director


Feb 2017 - Sep 2017

• Consulted in the art direction of photography and brand development for various fashion clients
• Conceptualised, developed and executed commercial and editorial marking briefs for print and digita...

  • Art Direction


  • Graphic Design


  • Typography


  • Photo Art Direction


  • Branding & Identity


  • Digital Designs


  • Print Design


  • Photography






University of Arts London, London College of Communication

Master of Arts

Graphic Design

2009 to 2009

Kent State University, College of Communication and Information

Bachelor of Fine Arts

Visual Communication Design

2003 to 2008

Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.