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Open to Permanent
Open to Permanent

Sascha Lim

Creative Director and Fashion Designer
About

Creative and results-driven Fashion Marketing & Media Specialist passionate about brand storytelling, digital marketing, and content creation. Experienced in crafting compelling campaigns, producing engaging social media content, and executing strategic marketing initiatives. Adept at leveraging Adobe Creative Suite and digital tools to develop innovative visuals and narratives that resonate with diverse audiences. Highly organized, adaptable, and collaborative, thriving in fast-paced environments where creativity meets business impact.

Previous Brands
Xesual
Windsor Leisure Centre
Impossible Kicks
Pavilion Cafe
Kirkland & Ellis
Wembley Stadium
wagamama
Work Experience
Fashion Business
Sep ‘23 - Now
Xesual

Developed innovative designs for high-end apparel Produced engaging social media content Utilised current industry trends to effectively engage the intended audience

Swimming Assistant
Apr ‘23 - Jun ‘23
Windsor Leisure Centre

Taught young children how to swim in a fun and friendly manner Create and set up enjoyable activities Demonstrated attentiveness and understanding of children's mannerisms

Retail Sales Associate
Mar ‘22 - Sep ‘22
Impossible Kicks

Assisted customers with buying sneakers Provided exceptional customer service and ensured customer satisfaction Demonstrated extensive product knowledge resulting in increased sales performance

Chef and Waiter
Jan ‘22 - Jun ‘22
Pavilion Cafe

Maintained clean and organized dining area Took orders promptly and provided efficient service Acquired knowledge of menu items and executed food preparation

Food Runner
Sep ‘19 - May ‘22
Kirkland & Ellis

Bartender
May ‘19 - Sep ‘20
Wembley Stadium

Kept detailed inventories of supplies, ensuring bar areas were strategically stocked to maintain efficient workflow Communicated effectively and provided exceptional customer service in a fast- paced environment Utilised interpersonal skills to handle challenging customers by demonstrating a friendly attitude

Chef
Feb ‘19 - Apr ‘19
wagamama

Effectively handled cooking tasks in a fast-paced, hot environment Monitored quality, presentation and quantities of plated food across line Communicated with kitchen staff, restaurant floor staff and management team for successful service delivery

Photographer
Jun ‘18 - Now
Self employed

Planned photoshoots according to client briefs and provided exceptional edits Collaborated successfully with a variety of personalities and work styles Established rapport with models to create a comfortable work atmosphere

Retail Experience
Retail Category
High street
Premium
Luxury
Work Environment
Shopping centre
High street store
Department store
Product Category
Menswear
Womenswear
Accessories
Footwear
Responsibilities
Greeting
Client Help
Upselling
Cash register
Returns & Exchanges
Packaging
Inventory control
Open/closing store
Store Maintenance
Stockroom management
Product setup
Styling
Product labelling
Stock control
Recommendations
Anonymous
Worked in the same group - Photographer, Xesual
Sep 2023 -

Working with Sascha at Xesual was an absolute pleasure. As a designer, he consistently brought bold, creative ideas that perfectly captured the essence of our streetwear brand. His attention to detail and strong visual sense made my job as a photographer both easier and more inspiring. The collaboration between us felt seamless, and his professionalism and passion for the craft really stood out. I’d definitely work with him again—he’s the kind of creative that elevates any project he’s part of.

Languages
English - Native
Mandarin - Work Proficiency
Education & Training
Ravensbourne University London
‘20 - ‘23
Bachelor of Arts
Westminster Kingsway College
‘18 - ‘20
Further Education