20+YEARS EXPERIENCE IN GRAPHIC DESIGN / ART DIRECTION / CREATIVE on print & digital projects for various brands: Rimmel London, Bourjois, Clairol & Wella Haircare, TheGelBottle, Peacci, Playtex, Wonderbra, PepsiCo, BMW/Mini, West Ham + many more. • Brand conception, creation, development and implementation • POS / Instore Takeovers • Packaging - Seasonal Gifting design including Pack and Label Design • Design for Social Media & Email Campaigns for launches and sale & promotional needs • Designing for E-commerce / Landing pages & Banners / Apps • Design and overseeing Exhibition builds / Experiential / Festivals / Screen Presentations / Animation • Mood-Boards / Concept Generation / Look Books & Style Guides / Magazine and Editorial Design • Art Directing Photoshoots / Video Storyboarding, Shooting & Editing footage • Sound Design / Electronic Music Composition and Edit
Various contracts and brands
1 YR FTC for Luxury homeware brand - Dualit, based in West Sussex. Famous for their High-End Toasters and Kettles. • Managing a busy Graphics department including 2 Designers • Adhering to process driven timelines, delivering quality design work, on time and on budget for maximum gain of profit and market-share. • Ensuring brand guidelines are adhered to by internal and external teams. • Concepts generation and mood-boards for NPD photoshoots • Managing the creative design process across all products and artwork from initial concept to production - including the scope of the entire project including product photoshoot, marketing campaign & ecomm. KEY ACHIEVEMENTS: Delivering a successful Christmas Campaign 2022
Freelance and looking for next long-term challenge
Creating skincare brands from the ground up for some of the most respected skincare clinics in the UK, in a fresh and collaborative way with skincare professionals. • Overhaul of 5 Squirrels company brand identity • Designing various large spaces within the company’s office to reflect the new identity • Logos & brand identity for 9 clients, including design of brand toolkits and product rollout for labels on skincare products, choosing bottle aesthetic and design of finished outer packaging
Brand direction Photography art direction Email Campaigns Seasonal Campaigns Packaging Retouching NPD Launch 360 Campaign Design
Retail POS design for some of UK’s largest retailers. Scamping and concept work, literature and marketing collateral including some online. Briefing suppliers and art directing photoshoots. Managing and mentoring a small group of 3 in the Design team when I worked on Rimmel London. Brands: Rimmel London, Bourjois
Print collateral and online design for small and large brands in Leisure, Property and Automotive sectors.
Art direction, branding, brochures, packaging, e-marketing, front end web-design & visualisation.
Designing brochures - maintaining image libraries, commissioning photo-shoots. Exhibition Design and overseeing build at various show grounds. Creating graphic concept artwork for new products.