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Jatinder Singh Lalli

-----(((((( DESIGNER & MAKER - MOVER & SHAKER ))))))----- ---- ((((((((((( ASPIRING DESIGN DIRECTOR )))))))))))))))) ----
Portfolio website
About

20+YEARS EXPERIENCE IN GRAPHIC DESIGN / ART DIRECTION / CREATIVE on print & digital projects for various brands: Rimmel London, Bourjois, Clairol & Wella Haircare, TheGelBottle, Peacci, Playtex, Wonderbra, PepsiCo, BMW/Mini, West Ham + many more. • Brand conception, creation, development and implementation • POS / Instore Takeovers • Packaging - Seasonal Gifting design including Pack and Label Design • Design for Social Media & Email Campaigns for launches and sale & promotional needs • Designing for E-commerce / Landing pages & Banners / Apps • Design and overseeing Exhibition builds / Experiential / Festivals / Screen Presentations / Animation • Mood-Boards / Concept Generation / Look Books & Style Guides / Magazine and Editorial Design • Art Directing Photoshoots / Video Storyboarding, Shooting & Editing footage • Sound Design / Electronic Music Composition and Edit

Previous Brands
5Squirrels Ltd
Beacon Marketing
Coty Full-Time
DUALIT LTD
John Guest Ltd. Full-Time
Niche Communications
the Gelbottle Inc Full-Time
Work Experience
Creative
Mar ‘23 - Now
Self employed

Various contracts and brands

SENIOR GRAPHIC DESIGNER
Mar ‘22 - Mar ‘23
DUALIT LTD

1 YR FTC for Luxury homeware brand - Dualit, based in West Sussex. Famous for their High-End Toasters and Kettles. • Managing a busy Graphics department including 2 Designers • Adhering to process driven timelines, delivering quality design work, on time and on budget for maximum gain of profit and market-share. • Ensuring brand guidelines are adhered to by internal and external teams. • Concepts generation and mood-boards for NPD photoshoots • Managing the creative design process across all products and artwork from initial concept to production - including the scope of the entire project including product photoshoot, marketing campaign & ecomm. KEY ACHIEVEMENTS: Delivering a successful Christmas Campaign 2022

Creative Designer
Oct ‘21 - Mar ‘22
Self employed

Freelance and looking for next long-term challenge

Graphic Designer
Apr ‘21 - Oct ‘21
5Squirrels Ltd

Creating skincare brands from the ground up for some of the most respected skincare clinics in the UK, in a fresh and collaborative way with skincare professionals. • Overhaul of 5 Squirrels company brand identity • Designing various large spaces within the company’s office to reflect the new identity • Logos & brand identity for 9 clients, including design of brand toolkits and product rollout for labels on skincare products, choosing bottle aesthetic and design of finished outer packaging

Senior Graphic Designer
Jul ‘19 - Jun ‘20
the Gelbottle Inc Full-Time

Brand direction Photography art direction Email Campaigns Seasonal Campaigns Packaging Retouching NPD Launch 360 Campaign Design

Senior Designer
Jul ‘10 - Jun ‘19
Coty Full-Time

Retail POS design for some of UK’s largest retailers. Scamping and concept work, literature and marketing collateral including some online. Briefing suppliers and art directing photoshoots. Managing and mentoring a small group of 3
 in the Design team when I worked on Rimmel London. 
 Brands: Rimmel London, Bourjois

Graphic Designer
Jun ‘09 - Nov ‘09
Niche Communications

Print collateral and online design for small and large brands in Leisure, Property and Automotive sectors.

Graphic Designer
Nov ‘06 - Apr ‘09
Beacon Marketing

Art direction, branding, brochures, packaging, e-marketing, front end web-design & visualisation.

Graphic Designer
Sep ‘00 - Nov ‘07
John Guest Ltd. Full-Time

Designing brochures - maintaining image libraries, commissioning photo-shoots. Exhibition Design and overseeing build at various show grounds. Creating graphic concept artwork for new products.

Languages
English - Fluent
Education & Training
Middlesex University
‘97 - ‘00
BA Hons
Visual Communication Design
University of the Arts London
‘96 - ‘97
HND Diploma
Foundation Art & Design
Brighton, UK