Yaseen Shakil

As a Sales Associate in the Selfridges Food Hall, I delivered exceptional customer service in a fast-paced, luxury retail environment during the busy holiday season. My role involved assisting customers with premium food and gift selections, managing transactions, maintaining high product presentation standards, and ensuring stock levels were replenished throughout the day, so that every order was handled efficiently and presented beautifully. Working within one of London’s most iconic retail destinations, I developed strong communication, teamwork, and problem-solving skills while consistently upholding Selfridges’ reputation for quality, attention to detail, and outstanding customer experiences.

As a founding team member at Lemonica by Yoshoku, the UK’s first manga-themed matcha bar and that has a franchise of Lemonade by Lemonica on 23 Denman Street, Soho, I played a key role in shaping the brand’s launch and growth in Piccadilly Circus. I created and developed the bar’s entire matcha latte menu – now a core revenue driver – and trained all baristas while leading as Head Barista. In addition, I managed the brand’s social media and digital content strategy, coordinated influencer events and partnerships, and introduced creative marketing campaigns that successfully drove customer traffic both online and in-person. My responsibilities also extended to rota creation, staff management, recruitment support, and inventory sourcing, ensuring smooth day-to-day operations. By combining strategic vision with hands-on execution, I contributed directly to establishing Yoshoku as a distinctive and successful cultural hospitality brand in central London. @yoshoku_piccadilly & @lemonade_by_lemonica_uk

I participated in a virtual work experience with Clifford Chance, gaining insight into the firm's global legal practices and the skills needed for a career in commercial law. The program provided valuable exposure to real-world case studies, legal analysis, and the collaborative nature of working in a top-tier law firm. @youngprouk @cliffordchancecareers

Developed skills in replenishment, organisation, and creating an engaging shopping atmosphere. Provided personalised product recommendations, improved cash-handling accuracy during peak times, and enhanced teamwork and time management through collaboration. @angelandrocket @westfieldlondon

Developed customer service skills by familiarising myself with the menu, learning foreign phrases, and ensuring guests had a positive dining experience. Gained hands-on experience in both front-of-house service and kitchen operations, including dishwashing and assisting chefs in a fast-paced restaurant environment. @fourseasons_uk

Developed barista skills and mastered matcha-based recipes while gaining hands-on experience in a fast-paced café environment. Enhanced teamwork and adaptability through constant role rotation, building confidence in customer service and operational efficiency. @jenkimatcha

My Artwork labelled under "761" displayed at the Summer 2024 Exhibition at the Royal Academy of Arts. – Architectural wall-based designs Sixty-four plaster-cast tiles mounted on board Dimensions: 16 x 16 x 6 cm Artist VAT Number: 718787876 Developed skills in architecture through Open City’s Accelerate programme, enhancing design, problem-solving, and project management abilities. Gained experience in communication, teamwork, and attention to detail while engaging in a rewarding and hands-on learning opportunity. @opencityaccelerate

Assisted customers with banking services and self-service machines, providing efficient support in a busy branch environment. Gained networking experience by scheduling client appointments and supporting mortgage advisors during consultations. @barclaysuk

Contributed to marketing strategies to help the business attract and retain clientele. Gained hands-on experience in business operations and marketing within an established start-up environment. @businesslaunchpad

Gained insights into the practical and business aspects of architecture while developing professional skills at an established firm. Explored the artistic and intricate details of design at another firm, deepening my understanding of the time and effort involved in architecture. @maccreanorlavington

Built and maintained relationships with exclusive clientele, ensuring VIP guests received top-tier service and unforgettable experiences. Managed guest lists, coordinated table bookings, and collaborated with management on themed events, developing strong communication, networking, and problem-solving skills in a fast-paced luxury hospitality environment. @luxxclublondon @ldnreign

Gained insight into office life and the business aspects of an architecture career at an established firm. Developed foundational knowledge of both architecture and business operations within the industry. @czwgarchitects

Leader of the Children and Young People's Mental Health Coalition Led discussions under the direction of the Coalition Lead, providing a youth perspective on key issues. Performed voiceover narration for a video highlighting finding from an inquiry into the inadequate handling of mental health in schools and the mismanagement of challenging behaviour. @cypmhc

In this part-time role, I provide strategic business and financial advice to support growth, enhance efficiency, and improve profitability. Additionally, focus on building a strong reputation that ensures consistent word-of-mouth recommendations while achieving success in digital marketing. Effectively manage the brand’s marketing and digital presence by specialising in creative design and geo-targeted social media campaigns aimed at reaching local audiences and driving engagement. Oversee the development and implementation of advertising strategies, as well as the daily management of social media channels to increase inquiries and brand visibility. @tootingdrivingschool