Dweet
Dweet
Open to Permanent
Open to Permanent

Latifa Begum

Beauty advisor
About

I have strong experience across high street and luxury retail, specialising in customer service, upselling, product demos and aftercare. Adaptable and proactive, I thrive in fast-paced beauty and fashion environments, consistently delivering engaging, personalised shopping experiences and supporting all aspects of store operations.

Previous Brands
NARS Makeup
KIKO Milano Cosmetics
Sunna Musk, Westfield
Fiorelli
Cath Kidston
Sports Direct
Waitrose
Unze Shoe
Work Experience
UGC & Skincare Content Creator
Sep ‘25 - Now
Self employed

Creates engaging short-form beauty and skincare content for TikTok and Instagram, including tutorials, product reviews, demonstrations and trend-based content. Skilled in content planning, video editing, audience engagement and communicating product benefits effectively.

Playtime Assistant
Apr ‘25 - Now
Goodmayes Primary School

Supervises children aged 5-11 at lunchtime, sets up activities, manages minor conflicts, delivers first aid when needed, and fosters a safe, inclusive environment.

Teaching Assistant
Apr ‘24 - Now
Qualiteach

Supports the classroom teacher with one-on-one and small-group help, classroom management, preparing materials and maintaining a positive learning environment.

Nursery Assistant
Apr ‘22 - Jul ‘22
Busy Bees Nurseries

Cares for children and babies through reading, motor-skills play, arts & crafts and outdoor time; supports meal, nap and settling routines in the baby room.

Midday Assistant
Nov ‘20 - Dec ‘21
Mayespark Primary School / Goresbrook School

Supervised lunchtime and playground activity for Reception–Year 6, managed challenging behaviour, and assisted during wet play.

Store Assistant
Sep ‘10 - Dec ‘10
Unze Shoe

Store Assistant

Lash & Brow Specialist
Self employed

Provides personalised beauty consultations and treatments including lash extensions, lash lifts, brow lamination, brow shaping and tinting. Builds strong client relationships through excellent customer care, attention to detail and tailored aftercare advice. Maintains high hygiene and safety standards at all times.

Sales Assistant
NARS Makeup

Sales Assistant

Beauty Sales Assistant
KIKO Milano Cosmetics

Beauty Sales Assistant

Sales Assistant
Sunna Musk, Westfield

Sales Assistant

Sales Assistant
Fiorelli

Sales Assistant

Sales Assistant
Cath Kidston

Sales Assistant

Sales Assistant
Sports Direct

Sales Assistant

Customer Assistant
Waitrose

Customer Assistant

Retail Experience
Retail Category
High street
Premium
High-end luxury
Work Environment
Department store
Shopping centre
Flagship store
Product Category
Womenswear
Accessories
Beauty & Fragrances
Menswear
Responsibilities
Greeting
Client Help
Aftercare
Styling
Product demos
Upselling
Transactions
Cash register
Packaging
Returns & Exchanges
Product setup
Product labelling
Health & safety
Store Maintenance
Languages
English - Fluent
Education & Training
Newham College of Further Education
‘10 - ‘11
GCSE
Secondary Education