Une expérience de créatif en tout genre, fondée sur la volonté de faire, d’agir, de surprendre et d’entreprendre. De l’agence de communication en tant que créa ou chef de projet brand content, à la création d’une marque de sneakers en édition limitée, de la conception de campagnes publicitaires on & off line pour différents clients, au design, conceptualisation & production de différents modèles de sneakers, la création est au cœur de mon parcours professionnel. Cette créativité s’est toujours exercée dans un cadre budgétaire et avec des contraintes financières à respecter: plus le budget est restreint plus on se doit d’être créatif et inventif, mais avec un budget conséquent bien sûr on peut laisser libre cours à son imagination. Il s’agit de s’adapter et d'avancer.
Creation, conception, design, sourcing of materials and production management of a lifestyle capsule collection of clothing & accessories: hoodie, t-shirt, cap, sock, windbreaker jacket, pants.
- Advice and design of original ON & OFF media recommendations for several clients (Jardin d'Acclimatation, Mitsubishi Electric): creative & strategic development of original contents, editorial strategies or brand content & off-media partnerships. - Production monitoring
Copywriting, designing development and elaboration of creative advertising recommandation and its declinations for various supports & media + art direction Clients : L’Oréal Beauty (YSL, Maison Margiela, …) Rexona, …
In charge of copywriting and designing of BtoB offers and products, from leboncoin advertising management (naming, storytelling, offer & brand positioning, …)
Creation of a premium & unisex sneakers brand, in limited edition: Global management of the brand: - CONCEPTION & CREATION Design & conceptualization of each model of the brand (from prototype to final model passing through samples). Sourcing of each material used for each model Supply chain, management of stocks, suppliers & materials. Production monitoring & (deliverables) tracking , - IMAGE & BRAND CONTENT Definition and management of multichannel and 360° brand communication: brand positioning, copywriting & art direction, creation & production of original brand content. Development of brand visibility by creating conversation, repetition and product conversion through various brand content activations or partnerships. Management and/or production of all Brand productions (images & videos), influence or E-commerce, to guarantee the quality of various brand assets. Creation and production of brand events (product launch event evenings, Who’s Next stand, Sneakerness Paris 2019) Management and writing of site contents, SEA/SEO and newsletters - ADMINISTRATIVE & SALES MANAGEMENT (B-to-C & B-to-B) - FISCAL, LEGAL & FINANCIAL MANAGEMENT
In association with a Creative Director and an Art Director, I imagine, write, propose and sell diverse unique & original concepts on-media (TV, Digital, Cinema, Print) or off-media (Event, Brand Content & Story telling) for various brand such as: Volkswagen, Activision-Blizzard, Bosch, Netflix, Sony, etc.
As Project Manager (creative contents & production). My Missions : - Interface with client, business units, creative teams, strategists & production. - Briefing - Management of Creative Brainstorming - Participation during choice of communication solutions des solutions de communication - Management of medium- to large-sized projects independently from initiation through completion - Elaboration of budgets & plannings - Management of production team & ressources to deliver on-time despite on barriers or contraints Clients: Jeep, Colgate-Palmolive, SFR, Netflix, Activision, LVMH, Danone, Paramount, FIAT Group, Sony/ Playstation, Nike
As Brand Content Project Manager (creative contents & production). My Missions : - Interface with client, business units, creative teams, strategists & production. - Briefing - Management of Creative Brainstorming - Participation during choice of communication solutions des solutions de communication - Management of medium- to large-sized projects independently from initiation through completion - Elaboration of budgets & plannings - Management of production team & ressources to deliver on-time despite on barriers or contraints Clients: Sony/ Playstation, E.Leclerc, Hasbro, Crédit Foncier, HP, Renault, La Poste, Barilla