As a Commercial Development Director with extensive experience in the fashion and retail sectors, I have a proven track record of driving business growth and expanding brand portfolios. Currently, I lead commercial strategy for Bold Design Collection SRL, where I have grown our footprint from a single store with three brands to a multi-brand presence, including exclusive franchises and an expanding retail network. In my role, I am responsible for devising market penetration strategies, analyzing trends, and negotiating partnerships with international designers, resulting in enhanced product offerings and a diversified customer base. My expertise extends into procurement and buying, where I have introduced high-end international brands into the Romanian market, strengthening our position in urban fashion. With a background spanning roles at LVMH in Hong Kong, Dubai, and London, I bring a global perspective and deep industry knowledge, from strategic planning and team leadership to client relations and training. My passion lies in identifying market opportunities and fostering long-term growth, leveraging my skills in negotiation, relationship management, and trend analysis."
Commercial Development Director Visionary leader driving substantial growth at Bold Design Collection SRL, transforming the company from a single-store operation to a thriving multi-location enterprise with six locations across Romania and numerous additional openings planned. Since 2021, I have expanded our brand portfolio from two to seven globally recognized premium and luxury brands, establishing CHICCHIC as a dominant force in the Romanian fashion retail market. Strategic Expansion: Led the company’s growth from one to six locations, including three multi-brand stores, an outlet, a Patrizia Pepe franchise, and an additional outlet set to open in July 2024. Brand Portfolio Development: Expanded from two brands to a prestigious collection of seven luxury and premium brands, enhancing CHICCHIC’s market standing and attracting a discerning customer base. Market Penetration & Growth: Developed and executed high-impact market penetration strategies, significantly increasing brand visibility and market share both locally and internationally. Strategic Partnerships: Negotiated and secured partnerships with renowned designers, broadening product offerings and enhancing the customer experience. Comprehensive Strategic Planning: Conducted detailed market trend analysis and implemented strategic initiatives to ensure sustainable growth, laying the groundwork for future expansion across Romania and into select international markets.
Fashion Buyer Beginning as a Buyer at CHICCHIC Urban Fashion, I played a pivotal role in transforming and expanding the brand's portfolio into a prominent, multi-brand retail destination. Leveraging keen market insights and strategic negotiation skills, I curated an exclusive selection of apparel and accessories that refreshed CHICCHIC’s offerings and elevated its presence in the Romanian fashion landscape. Through strategic partnerships, I introduced a range of prestigious international brands to the Romanian market for the first time, including Herve Leger, Hudson Jeans, Louis Gabriel Nouchi, Isnurh, Serge Pariente, Patrizia Pepe, Zac Posen, Strellson, Windsor, and Joop. Over time, I negotiated additional key partnerships with luxury brands such as Versace, Just Cavalli, Ralph Lauren, and Roberto Festa, further enhancing CHICCHIC’s status as a leading multi-brand retailer. To maintain a competitive and diverse product lineup, I conducted in-depth market research and trend analysis, enabling the brand to stay ahead of emerging trends. My proactive approach to inventory management, placing orders one season in advance, ensured optimal stock levels and maximized sales potential. Regularly participating in international trips for brand negotiations, I strengthened vendor relationships and broadened CHICCHIC’s portfolio, solidifying its reputation as a trailblazer in urban fashion.
My role as an Assistant Commercial Manager for Louis Vuitton in Asia has been a defining experience, one that not only shaped my professional abilities but also expanded my network in ways that continue to benefit my work today. In this position, I managed complex sales strategies, led market analysis, and built meaningful relationships across diverse Asian markets, all of which deepened my understanding of the luxury industry. Navigating the onset of the COVID-19 pandemic added an unforeseen layer of complexity to my responsibilities. As travel restrictions limited my ability to connect in person, I adapted to virtual settings, finding creative ways to nurture partnerships and maintain our brand’s reputation across borders. These experiences not only strengthened my resilience and adaptability but also cemented connections with key stakeholders that I continue to rely on in my current work. Leading remotely and adapting strategies to fit rapidly shifting market conditions allowed me to grow in my role and refine my skills in areas like virtual negotiations, operational efficiency, and team coordination. The relationships I forged with clients, partners, and colleagues during this time have proven invaluable, providing a foundation of trust and collaboration that enriches my current projects and fuels my passion for growth within the luxury sector. Looking back, I am grateful for the challenges that defined this role and for the lasting impact of the connections I built along the way
After winning a competitive selection process in London, I was honored to be chosen as a Sales Trainer for Louis Vuitton, a role that allowed me to bring my skills to some of the brand’s most dynamic stores in the Middle East, including locations in the UAE, Dubai, and Doha. This role gave me the opportunity to share Louis Vuitton's values and standards by designing tailored training programs, focusing on deep product knowledge, client engagement techniques, and excellence in service. Traveling across this diverse region, I conducted hands-on training sessions that empowered sales teams to elevate the customer experience and drive sales in alignment with our brand's reputation. I provided ongoing coaching and support, fostering a culture of continuous learning and high performance within each store. Regular visits allowed me to assess and refine our strategies to adapt to the unique needs of each market while ensuring that Louis Vuitton’s standards of luxury service were upheld. This role was a defining experience, strengthening my connection with the brand and helping me build an extensive network of colleagues and contacts across multiple regions—a network that continues to support and enrich my career today
Working as a Deputy Store Manager for Louis Vuitton was a transformative experience that shaped my approach to leadership and customer engagement. In this role, I gained invaluable insight into luxury retail management by collaborating closely with the Store Director to ensure a seamless and exceptional client experience while driving the store's commercial success. This position allowed me to hone my skills in team development and coaching, where I worked directly with sales associates to instill the Louis Vuitton Promise and foster a client-centric mindset. Leading by example on the sales floor taught me the importance of attentiveness to client needs and how to leverage every interaction to build loyalty and trust. Additionally, I learned the intricacies of operations management, from implementing brand standards and managing expenses to handling inventory control and minimizing risk. These responsibilities not only deepened my knowledge of store operations but also taught me to approach every detail with precision and care. Reflecting on my time in this role, I realize how pivotal it was in shaping my professional values. It laid a strong foundation for the skills and principles I carry with me today, allowing me to lead teams effectively and uphold the high standards I first learned at Louis Vuitton.
Hire Manager Moss Bros, Savoy Tailors Guild, Savoy Hotel, London Full-time Led the rentals department at Moss Bros' flagship store within the prestigious Savoy Tailors Guild, renowned for its traditional British attire. Managed a team of five, overseeing the rental of high-end formal wear including morning coats, top hats, and assorted suits for esteemed events such as the Royal Ascot and weddings. Instrumental in delivering exceptional customer service, ensuring clients' requirements were met with impeccable standards suitable for high-profile occasions. Maintained and enhanced the rental inventory to reflect current trends while honoring traditional styles, thereby reinforcing the store's reputation as a leader in formal event attire.
Iosif is a very talented person, proactive and full of ideas. Very efficient, he is able to achieve all his objectives, has multitasking ability and he is able to manage multiple tasks, departments and people at the same time. He is endowed with a strong empathy which allows him to immediately come into close contact with people and create lasting and solid relationships. He is an extremely reliable and concrete person, cheerful and passionate. He loves his job and you can see that he puts everything he has into it. What I personally appreciate about him is his overwhelming positive energy, recognizable as soon as you meet him.