PROFESSIONAL SUMMARY Dedicated fashion and interior design merchandising professional with a history of achieving business objectives using consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. In my career I have had the honor and the strength to work alongside entrepreneurs and founders of made in Italy who have passed on to me the respect for people and collaborators. I learned technically from those who were better than me and then transferred what I knew to others, because companies are based on organizations and not on individuals.
Founded in 1964 in Ostuni (Italy), Valtur is part of the Nicolaus Group, a leading name in Italian tourism. At Valtur Cervinia Cristallo Ski Resort, a jewel of the Valtur Lifestyle collection, Italian excellence meets cosmopolitan spirit. Here, every detail—from the furnishings to personalized service—expresses the highest idea of hospitality: exclusive, authentic, and refined. General Coordinator of Hotel Services The General Coordinator of Hotel Services is responsible for supervising, coordinating, and optimizing all guest-facing operational services to ensure an exceptional and seamless guest experience. Acting as the primary liaison among key service areas—including Welcome Area, Shuttle Services, Valet Parking, and Doormen—the Coordinator ensures high-quality service delivery and smooth. • Oversee and coordinate daily operations across the Welcome Area, Shuttle Services, Valet Parking, and Doormen services. • Ensure that all guest arrival, departure, and transportation services meet the hotel’s high standards of excellence. • Supervise staff, providing leadership, training, and performance management to maintain a professional and courteous team. • Develop and implement strategies to improve service efficiency and guest satisfaction. • Manage guest feedback and resolve any issues or special requests promptly and effectively. • Collaborate closely with hotel management to align service standards with the overall guest experience strategy. • Guarantee compliance with safety, security, and hygiene regulations across all managed areas.
The GRANCASA Group operates in northern Italy in the large-scale retail sector, offering a wide and diverse range of home products. Its multi-specialist approach includes furniture, furnishings, housewares, home textiles, lighting, and appliances. Chief Brand I Chief Merchandising Officer • Led a purchasing team of 16, including Category Specialists, Senior Buyers, Junior Buyers, and Visual Merchandisers. • Developed a new retail concept for home furnishings, repositioning the brand in the mid-market segment with an optimized assortment grid and a focus on Made in Italy suppliers aligned with the industrial relaunch plan. • Designed and implemented the new Store Format in partnership with Big Red Rooster (a JLL Company), an international design studio with a network in over 80 countries and a client portfolio including Adidas, American Express, Under Armour, and Luxottica. • Achieved a 7.5% margin increase in the first half by streamlining procurement processes and prioritizing high-turnover categories such as small furniture, home accessories, and appliances.
Natuzzi is a Global Group, both from a production and commercial point of view, with production plants in Italy, China, Brazil and Romania and commercial branches in the main world markets. Thanks to cutting-edge design and Italian craftsmanship, Natuzzi is the most recognized furniture brand globally among consumers of luxury goods (Ipsos, 2015), with a network of around 1.140 single-brand stores Global Merchandising Director • Lead the global merchandising, product development, store sales, pricing and margin strategy for the three retail brands – NATUZZI ITALIA, NATUZZI EDITIONS and DIVANI&DIVANI • Led all Natuzzi Italia merchandising to maximize global > €400 million a year sofa business and 8% year-over-year growth, growing potential furniture and accessories categories doubling sales in the period to $80 million • Created a brand-new digital merchandising tool. Analysis of the performance of 200 stores and 4 production plants that improved the profitability of the collection by 25% • Implemented a new Sofas / Dining area and Bedroom product line strategy that drove lifestyle growth and major country initiatives resulting in the highest product volume globally
Diesel has long been a leading denim pioneer founded by Renzo Rosso in 1978, in recent years Diesel has evolved into the world of premium casualwear, becoming a real alternative to the established luxury market. Diesel is a worldwide organization. It is present in more than 80 countries with 5.000 points of sale, of which more than 400 are owned Global Brand Manager I Head of Global Buying Manager • I developed my career within the Diesel group by entering the Retail sector with the role of Store Manager in the Verona store. In the early 2000s, thanks to the strong expansion of the new flagship stores, I was promoted to the position of Buying Manager for the Italian market • In 2005, my professional career took me to the Diesel Headquarters, holding the position of Senior Product Manager in charge of the menswear area. After gaining the merchandising experience, I advanced to the role of Brand Manager with the responsibility of defining the brand strategy and the management of all the brand's men's clothing and accessories products • From 2013 to 2016 I was responsible for re-establishing global Retail Buying aimed at restructuring and organizing Diesel's retail purchases by exercising the role of Head of Global Buying Manager and managing the assortments of 180 stores; 220 corners in Department stores and 55 points of sale Outlet
The LANCINI Group has been operating on the clothing and accessories market in Verona for over 40 years. It is the licensee of many brands from Luxury to Casual-Wear with over 15 stores mainly in the city centre Merchandiser & Planner • Wholesale Business Developing purchasing, Allocation and Replenishment. Ensures best practices for assortment planning and makes recommendations to support allocation strategies • Ensure that each customer receives outstanding service by providing a friendly environment. Maintaining solid product knowledge and all other aspects of customer service.