Daniela Parrella
Motivated, focused, and dynamic professional with 15 years of experience in customer service within the retail sector. With expertise as a stock controller and visual merchandiser, I am highly organized and detail-oriented, passionate about new collections and industry trends. Always seeking new challenges, I am driven by a curiosity to learn and expand my skill set.
• Managed and organized high-end merchandise with strict adherence to brand standards • Maintained accurate inventory and conducted regular stock audits • Ensured timely replenishment and proper stock rotation to the sales floor • Collaborated with store teams to support seamless operations and sales goals • Upheld luxury presentation, quality, and organizational standards
• Managing and monitoring stock levels to support retail operations. • Processing store-to-store transfers, deliveries, and returns accurately. • Conducting regular stock audits and reconciliations to minimize discrepancies. • Ensuring timely restocking of bestsellers and new collections. • Using inventory management systems for stock tracking. • Maintaining an organized and efficient stockroom for easy product retrieval.
• Providing solutions to store specific visual and merchandising challenges using brand standards and corporate visual guidelines to maintain brand integrity. • Adapting corporate visual direction based on individual store need and inventory levels and drives sales through strategic merchandise placement and compelling displays. • Supporting customer advisor team
• Understanding product characteristics costumer profile of each buyer and how to adapt them to collections and shop floor • Understanding the basics of merchandising standards and attention to the details • Awareness of the tidiness of the working area and time management • Awareness of bringing a positive attitude to the team • Supporting sale assistant team • Supporting cashier team • Supporting stockroom team
• welcoming customers • assisting customers by helping them to choose their requests and explaining product knowledge • updating windows seasonally satisfying the requests of the brands • layouts and stock controlling
• welcoming costumers assisting customers by helping them to choose their requests and explaining the olfactory notes of the variuos fragrances •stock controlling • updating windows satisfying the company requests • cash desk
Daniela is an absolute star, super professional, reliable and genuinely great to work with. She keeps everything organised, communicates clearly and brings great energy to the team. Can’t wait to work with her again!
I just wanted to take a moment to express how impressed I’ve been working with Daniela. Her proactive approach and ability to learn quickly have truly set her apart. She is always ready to help and share her knowledge also she consistently take the initiative, whether it’s jumping into new tasks or seeking out ways to improve the work. I have no doubt that these qualities will make Daniela a fantastic asset in the next role.