An extensive professional history spanning several years, marked by the successful inception and growth of multiple startups. This tenure in the creative industry has finely tuned my aesthetic sensibilities to achieve a distinct and quietly unique visual signature. This proficiency has not only captured the attention of high-profile clientele but also steered brands towards sustainable, long-term success. With a deep comprehension of narrative craftsmanship and its seamless integration into visual communication, I establish close and personal connections with each brand. This approach allows for the precise calibration of brand identity, amplifying the focus on meticulous craftsmanship and unwavering quality while preserving a candid and authentic brand persona.
Design from ideation to market - handwoven fabrics, product, creating a consistent and high quality product in a cottage style production structure, art direction across all visual and platforms, international team management, direct sales & wholesale, commerce, marketing, a strong ability-using insight and research to identify our target market and develop products for our specific demographic, building international relationships - particularly with our Japanese clients
Casting, location scouting, mood boards, crew hire, production and budget Clients: Urban outfitters, New Balance, Huawei,The Bridge events, US denim, One represents agency, Zak agency, Radical media and Doner agency
Designed core collection of menswear denim, designed, took part and directed all foundations for the brands sew in labels, buttons, rivets, swing tags, interior, photographic art direction for all brands imagery - campaign, lookbook, social content & e.com imagery, took part in building the production team and systems Press coverage in Monocle, Selvedge, Another Magazine and Wallpaper Secured collaborations and client: Labour & Wait, Toast, Lavenham, Story MFG and Aries
Runway and jersey collections - from illustration, drape, flat pattern cutting to tech pack Client: Yang Li