Dweet
Dweet
Open to Permanent
Open to Permanent

Joe Ellis

Digital Director, Program Manager, ecommerce
Portfolio file
About

Dedicated and accomplished digital leader with an in-depth knowledge of ecommerce and maximising business presence in the digital and omnichannel domain.

Previous Brands
レンタルサーバー CPI
Effect Systems
Effect Technology Ltd
Folk Digital
Hark Media Ltd
The Lounge Co (Sofa Brands International)
Trilogy Communications Ltd.
Work Experience
Group Head of Digital
Jul ‘15 - Jun ‘19
The Lounge Co (Sofa Brands International)

Head of Digital: June 2019 - 2022 Ecommerce Business Development Manager: July 2015 – June 2019 The Lounge Co was formed in August 2015. As the first employee I managed the program of business evolution from embryonic stages to achieving an annual revenue of over £8m in 2022. During my time with Sofa Brands international I also project managed the transformation of gplan.co.uk and parkerknoll.co.uk websites to eCommerce sites that now trade alongside their well-established retailer network Responsibilities include: • Management of £700k PPC budget to encourage online sales and improve online proposition. • Management of web development to produce a class leading ecommerce website with optimised SEO and class leading UX. • Developing KPI's and monitoring Google analytics whilst making business adjustments to ensure monthly KPIs are met. • Program management of deliverables including new product ranges, product changes, marketing events, promotional campaign launches and change overs. • Writing requirement specifications for web development agencies to deliver against • Magento project: www.theloungeco.com • Woocommerce websites built: ○ www.gplan.co.uk ○ www.parkerknoll.co.uk ○ www.duresta.com

Project Manager
May ‘15 - Jul ‘15
Folk Digital

Folk Digital is a Magento Enterprise digital agency that delivers exceptional ecommerce websites. As Project Manager my role involved overseeing daily and medium term creation and/or improvement of a subset of Folk's ecommerce website portfolio. Folk is committed to Agile methodologies utilising Atlassian, Jira and the associated suite. Magento projects: www.annesemonin.com and www.hackett.com/gb/ (and others)

Ecommerce Consultant and Developer
May ‘13 - May ‘15
Hark Media Ltd

I chose to become self-employed to provide flexible hours whilst I managed and worked on a major building project to modernise and extend a small cottage to become the family home. During these two years I single handedly designed and developed three ecommerce websites on the Magento platform for local SME businesses and established a network of fellow freelance ecommerce website developers. All these sites are still in use today - a testimony to the technical merit of their implementation and design. Magento projects: www.buttonandsprung.com , www.orchidfurniture.co.uk , www.aspiga.com

Product Manager
Jun ‘07 - May ‘13
Trilogy Communications Ltd.

Trilogy Communications develop software for broadcast talkback and broadcast video synchronisation products for mission critical applications. As the Product Manager for Trilogy's broadcast range of products I was responsible for road mapping development strategy and producing requirements specifications, systems testing and feedback to R&D.

Director/ General Manager
Jun ‘05 - May ‘07
Effect Technology Ltd

Effect Technology Ltd was founded in 2005 as an offshoot of Effect Systems Ltd, a small company manufacturing high-end broadcast quality format converters.

Support Manager
Jan ‘96 - Jun ‘05
Effect Systems

Effect Systems provided support for Quantel's broadcast equipment from 1994.

Junior Production Engineer and Draughtsman
Jan ‘94 - Jan ‘96
レンタルサーバー CPI

Languages
English
Andover SP11, UK