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Joe Ellis

Digital Director, Program Manager, ecommerce
Portfolio file
About

Dedicated and accomplished digital leader with an in-depth knowledge of ecommerce and maximising business presence in the digital and omnichannel domain.

Previous Brands
Royal Yachting Association (RYA)
Sofa Brands International Ltd.
The Lounge Co.
Folk Digital
Hark! Media
Trilogy Communications
Effect Technology
Work Experience
Product Manager
Dec ‘24 -
Royal Yachting Association (RYA)

Group Head of Digital Performance
Nov ‘22 - Nov ‘24
Sofa Brands International Ltd.

Led the transformation of gplan.co.uk and parkerknoll.co.uk websites from basic brochure sites to fully functional e-commerce platforms, enhancing user experience and enabling online trading during the Covid-19 pandemic Managed budgets for web-related activities, ensuring timely delivery within budget constraints Selected and managed third-party website development agencies and digital suppliers to deliver exceptional results Directed third-party PPC and SEO agencies to ensure faultless technical SEO and PPC optimization Oversaw brand marketing teams to ensure alignment with business expectations and key performance indicators

Head Of Digital
Jun ‘19 - Jul ‘23
The Lounge Co.

Spearheaded all digital initiatives at The Lounge Co., leading a team to increase revenue by over 100% annually until 2022 Introduced and managed effective PPC, Google Shopping, and Meta campaigns to drive online sales and achieve an ROI of over 600% Oversaw program management of all digital deliverables, ensuring successful and timely execution Identified and recruited strategic business partners, including web development and paid media agencies, to deliver exceptional ROI Led a team of digital marketing specialists in developing and implementing innovative strategies, resulting in a 20% increase in online sales within one year Managed and executed all digital campaigns, including social media, email marketing, and SEO, to enhance brand awareness and engagement across various platforms Analyzed and reported on key performance metrics to optimize digital initiatives, leading to a 15% increase in website traffic and a 10% growth in customer acquisition Collaborated with cross-functional teams to align digital efforts with overall business

Ecommerce Project Manager
Jul ‘15 - May ‘19
The Lounge Co.

Established The Lounge Co. in August 2016, spearheading the creation of the brand and innovative omnichannel business model Managed the development of a top-performing e-commerce website with enhanced SEO and exceptional user experience Implemented KPIs and utilized Google Analytics to monitor and adjust business strategies, consistently meeting monthly KPI targets Successfully reduced homepage bounce rate to under 35% through continuous

Contract Project Manager
May ‘14 - Jul ‘15
Folk Digital

Led project management for Magento Enterprise digital agency, Folk Digital, overseeing daily and medium-term creation and improvement of ecommerce website portfolio Implemented Agile methodologies using Atlassian, Jira, and associated code and ticket management suite Successfully delivered Magento e-commerce projects for clients including

Project Manager, Director, Hark Media Ltd.
May ‘13 - Jun ‘15
Hark! Media

e-commerce website delivery specialist, Project Manager,

Product Manager
Mar ‘07 - May ‘13
Trilogy Communications

Product/project management, IT Manager Jan 2010 - April 2012

Director - General Manager
Jan ‘05 - Dec ‘07
Effect Technology

Video Hardware manufacturer.

Languages
English
Andover SP11, UK