Victoria Fraser



Victoria Fraser

Senior Leader with extensive experience in operations, training, visual merchandising and product marketing

Current Location

Aberdeen, UK

Victoria is available for work

Visionary Corporate Retail Senior Leader skilled at leading in-store programs, projects, and communications strategies aligned with an organization's vision, mission, and strategy. Strong leadership skills with demonstrated success in building and leading engaged, high-performing, results-oriented teams. Extensive retail background across operations, training, environmental/innovative experiences, visual merchandising/consumer journeys, product marketing, and communications. Strong cross-channel partnership and project management skills. Action-oriented ability to influence stakeholders with a holistic perspective, knowledge, and detail, with a passion for driving brand awareness and delivering business results. • 18+ years of vast retail experience within Global HQ, Europe, North America, and Middle East markets.

  • Brands Victoria has worked with
    • Tommy Hilfiger
    • Adidas
    • adidasMENA
    • Alshaya
    • Landmark Group
    • Outfit
    • Topshop
    • H&M
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Store Manager

Tommy Hilfiger

May 2021 - Jan 2023

Aberdeen Leadership Omni-Channel Operations Business Strategies
•Lead a high-performance culture by setting clear expectations, analyzing performance, training, and coaching a team of 12 associat...

Visual Merchandising Manager


Jan 2018 - Dec 2020

•Based at the North American head office to lead the strategic design, development, and implementation of the training curriculum. Creating innovative educational materials to increase learning and p...

Senior Visual Merchandiser


Jan 2016 - Jan 2017

Responsibly for the commercial VM business for Wholesale doors across GCC alongside selected Franchise stores to increase the profitability of CTC accounts in alignment with the Adidas brand experien...

Manager. – Area Visual Merchandising


Jun 2012 - Jan 2016

Dubai GCC & Levant Brand Identity Business Strategies Planning and Execution
•Managed all VM activities for 46 Topshop & Topman stores (plus 18 Miss Selfridge stores in 2012-2013) within the Middle E...

Visual Merchandising Manager

Landmark Group

Jan 2011 - Jan 2012

  • Leadership


  • Employee Learning & Development


  • Omni-Channel Marketing


  • Operations


  • Visual Merchandising


  • Content Creation


  • Project Management


  • International Business




Not specified.

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