Becky has over twenty years experience working with luxury brands at the highest level. An experienced Creative Director with a demonstrated history of working in the fashion, beauty, media and production industry. Art Direction, Print Design, Digital Design, UI, Branding, Retail and Experiential Design. Skilled in Photography, Graphics, Advertising, Typography, and film. Some of her clients include, Louis Vuitton, Chanel, Dior, Nike, Stella McCartney, Calvin Klein, Charlotte Tilbury, La Mer, Depop, Victoria Beckham, Krug, Ferrari, Topshop, Whistles and H&M.
Working alongside Creative Director Fabien Mouillard to create campaigns for the iconic Lola bag and the eyewear campaign for Luxotica. (freelance fixed term contract 6 months) 2021- 2022
Working alongside Creative Director Fabien Mouillard to create campaigns for the iconic Lola bag and the eyewear campaign for Luxotica. (freelance fixed term contract 6 months) 2021- 2022
Temp cover for the Content Director on 3 main 360 launches including Holiday and a new Beautiful Skin Foundation launch. Overseeing the in house agency.
Guest chair Georgina Evans is joined by Becky Smith, Stavros Karelis, Olya Kuryshchuk and Nathalie Khan to discuss the Helmut Lang Seen by Shayne Oliver Womenswear S/S 18 show and to consider, given Shayne Oliver’s appointment, the concept of an ‘editor in residence’.
Mastered Live Croatia and several hands on workshops with students. The fashion industry is changing. Since Mastered launched in 2015, Mastered has been committed to helping the new breed of global talent do more of the work they love.
Based in Central London, the Condé Nast College of Fashion & Design operates from the heart of one of the world’s most exciting fashion capitals. The Condé Nast College is an important starting point for those who want to be tomorrow’s stars of the fashion industry. With outstanding resources, leading-edge facilities and access to experts from the worlds of fashion, style and luxury, the College prepares its students to work in all areas of this exciting and innovative industry. Susie Forbes, the Principal of the Condé Nast College of Fashion and Design asked me to do a talk- we had the pleasure of working together at British Vogue for many years.
My role was to head up creative concepts and production in the in-house design studio. Working across all other departments and evolving the new menswear range. Presenting directly to Stella herself. The projects they will be heading up are, Main campaign, online content, Show invites , Lingerie, Swim, Kids campaign, Lookbook, Giftguide, P&G I.e GWP, collateral, BTS materials etc
The Twin Studio team are a friendly, London-based agency delivering engaging content for fashion and art-driven brands, working across multiple platforms to tell compelling stories. Established by the internationally-renowned creative director Becky Smith, our expertise spans editorial, strategy, art direction, moving image, copywriting, design, styling, content and curation, artistic consultancy and publishing. We create strategically-led advertising campaigns, online destinations, editorial content, and innovative digital experiences to drive consumer engagement and awareness. Our all-female collective’s capabilities include editorial and ad consultancy for fashion and art brands, always taking a holistic approach. Thanks to our broad view on the industry, we understand the fuller context behind each area of fashion business that we work on.
Working with Editors Jeremy Langmead and then Tony Chambers as Creative Director
At April’s fashion-themed Nicer Tuesdays, Becky Smith of Twin Magazine explained why she wanted to start her own fashion publication in an already crowded marketplace and how she and her team try to create interesting and engaging content with a tone and sense of humour that marks Twin out as doing something different. Other panelists included Charlie Porter and Sarah Parker.
I was the first and only female Creative Director at Spring. Spring is a 360 agency creating communications for fashion, beauty, lifestyle and luxury brands. Robin's approach elevates brands and offers relevance to consumers globally. To date I still work on the odd project with Robin Derrick Executive Creative Director- due to a long ongoing relationship from British Vogue back in 1998-2004. Working on brands like Aquascutum, M&S, Fenwick, Marina Rinaldi, MaxMara, Target, Johnnie Walker, Monsoon, and Accessorize.
John Lewis-THE EDIT and Somerset by Alice Temperley. I helped people to rethink this stance in early 2011. Over the past few years, Britain’s favourite department store has seriously upped its game when it comes to style, stocking a brilliant edit of high street labels, niche designers such as The Finery (in store only) and Soludos, and its own brilliant in-house collection Somerset by Alice Temperley. Working with Tammy Einav, Richard Brim and Amy Coomber- handling all the fashion side of John Lewis. Clients over the years were the lovely Rachel Swift and Emma Wood.
Chelsea provides students with an environment in which to explore their work on both a practical and theoretical level. Chelsea encourages it's students to develop an individual, professional practice within the art or design subject. Geoff Thomas Shaw was head and I set live briefs for students and did several talks for them, I also have trained up lots of students from the course after graduating.
I was art director at AKQA one of my favourite projects was to concept this ‘Destroy to Create’ online campaign to promote the new ‘Destroyer Range’ for Nike Sportswear, which includes a reworking of the iconic Nike Destroyer Jacket. Directed by my pal and collaborator on Twin magazine Niall O'Brien. Art direction on other accounts included Nike sportswear, Nike Running, Nike NTC app, Burberry, Forevermark and Lancome.
"Twin Magazine is something like newsagent royalty, towering high above other biannuals with a hardback cover and glossy finish that make it feel more like a book than a magazine. Bringing art and fashion together with its unique and considered aesthetic, the publication prides itself on the wealth of imagery it contains, and it’s not difficult to see why." Quote- It's nice that
Art Director-Launch issue 1- 9. Liaising directly and client facing in Italy on all aspect's of the shoots and visual direction, casting and production.
Founding the magazine as a start up. Creating the logo. Establishing the photography style.
Design and research for Little Brown publishing VOGUE UNSEEN BOOK. Freelance Art Director responsible for all supplements, including seasonal catwalk collections.