Becky has over twenty years experience working with luxury brands at the highest level. An experienced Creative Director with a demonstrated history of working in the fashion, beauty, media and production industry. Art Direction, Print Design, Digital Design, UI, Branding, Retail and Experiential Design. Skilled in Photography, Graphics, Advertising, Typography, and film. Some of her clients include, Louis Vuitton, Chanel, Dior, Nike, Stella McCartney, Calvin Klein, Charlotte Tilbury, La Mer, Depop, Victoria Beckham, Krug, Ferrari, Topshop, Whistles and H&M.
As Global Creative Director at Elemis I lead the vision and execution of the brand's creative strategy, shaping its visual identity, storytelling, and consumer experience across global markets. This role combines artistry with innovation to enhance Elemis’ luxury skincare positioning, ensuring every campaign, product launch, and digital presence reflects the brand’s commitment to beauty, wellness, and sustainability.
I've just completed the creative look and feel for all on screen graphics for the British Fashion Awards 2022. From huge stage screens to menu design and production, we covered it all. In our visual brand style guide. By combining all of the aspects of the new identity into one single brand book. Including very detailed type guidelines for in house. We partnered with many other great companies such as Inca productions, Stufish, Gold dust films nibbs events and We are shop. As well as the incredible in house team.
Working across a wide range of innovative creative projects with physical, digital and motion applications. Concepting and executions of visual strategy on a wide variety of projects that Burberry create in and outside of the regular fashion calendar.
A contract role, covering for the content director during an extremely busy period. Creatively driving 3 main TVC campaign launches as well as campaign and social. Including Beautiful Skin launch with Kate Moss.
Guest chair Georgina Evans is joined by Becky Smith, Stavros Karelis, Olya Kuryshchuk and Nathalie Khan to discuss the Helmut Lang Seen by Shayne Oliver Womenswear S/S 18 show and to consider, given Shayne Oliver’s appointment, the concept of an ‘editor in residence’.
Working on main campaigns, films and social content
Mastered Live Croatia and several hands on workshops with students. The fashion industry is changing. Since Mastered launched in 2015, Mastered has been committed to helping the new breed of global talent do more of the work they love.
Clients include, Louis Vuitton, Calvin Klein, Chanel, Prada, Dior, Nike, Stella McCartney, Victoria Beckham Beauty, Charlotte Tilbury, Krug, Ferrari, Krug, Topshop, Whistles and H&M. The Twin Studio team are a friendly, London-based agency delivering engaging content for fashion and art-driven brands, working across multiple platforms to tell compelling stories. Established by the internationally-renowned creative director Becky Smith, our expertise spans editorial, strategy, art direction, moving image, copywriting, design, styling, content and curation, artistic consultancy and publishing. We create strategically-led advertising campaigns, online destinations, editorial content, and innovative digital experiences to drive consumer engagement and awareness.