Damaris Zita

Digital Marketing & Creative Strategist
Portfolio website
Portfolio file

Digital Marketing and Strategy specialist with international business experience in creative industries. Driven by persistent curiosity and a passion for cultures and diversity. Scope Campaign Development, International Business, Copywriting, Strategic Planning, Content Creation, Adobe Suite, Social Media Strategies, Brand Development, Storytelling, and Social Media Marketing. Website: damnmaris.com " Some people feel the rain, others just get wet"

Previous Brands
Institute for Women's Leadership
Lexicon Networks
Marquin Salon
Work Experience
Social Media Manager
Nov ‘23 - Now
Marquin Salon

- Execute targeted social media ad campaigns on Meta platforms to promote Marquin Salon's services and offerings. - Engage with local stylists, technicians, and barbers in the Chicagoland area to build a strong network and foster relationships. - Implement effective recruitment strategies to attract and onboard skilled stylists for Marquin Salon. - Monitor and analyze social media metrics and performance to assess campaign and community engagement effectiveness. - Collaborate with the salon management team to align digital marketing initiatives with business objectives and branding strategies.

Digital Media Manager
Aug ‘23 - Now
Lexicon Networks

Develops full-funnel marketing material for clients including email templates, white papers, website content, landing pages, and 360 digital campaigns - Collaborates with agencies on asset development and branding

Global Activation Assistant
Jan ‘23 - Jun ‘23

Worked with agencies to create global multi-brand digital activations - 40% of sleeping clients activated - +200 content assets created for 3 digital B2B/B2C digital activations Created department-wide best practices guidelines for all branded content creation and metrics - Collaborated on significant projects with Tiktok, Meta, and YouTube - Increased efficiency of related assets on various content platforms. - Created consistent KPI reporting guidelines for international campaigns

Marketing Coordinator
Apr ‘22 - Aug ‘22

Produced and delivered persuasive case studies to top-level company executives - Showcased the successful implementation of marketing strategies and their impact on client growth and engagement. - Developed branding fundamentals, website structure, and marketing materials

Social Media Coordinator
Aug ‘20 - Aug ‘21
Institute for Women's Leadership

• Created and distributed content for IWL on Facebook, Linkedin and Twitter • Launched the IWL Instagram • Worked on the 2020 IWL Suffrage Conference Steering Committee as the web designer • Created a website for the 2020 Suffrage and Innovation Conference

Content Manager
Jun ‘19 - Feb ‘20
Lexicon Networks

Created engaging social media campaigns, SEO strategies, press releases, marketing materials, and branded videos for various clients - Increased brand visibility and consumer interaction - Highlighted brand messaging and enhanced overall brand appeal and recognition

English - Native
French - Work Proficiency
Spanish - Native
Education & Training
EMLV - École de Management Léonard de Vinci
‘21 - ‘23
Masters in Management
Marquette University
‘18 - ‘21
Bachelor's degree
Paris, France