Patrick Waithanji
I have great experience in different marketing techniques and technologies gained from commercial work environments and higher education. SKILLS - Digital Advertising | E commerce. -PPC management tools including Adwords, Bing, Google Shopping, Bing Shopping, Amazon, Google Analytics, Swydo, Marin, Bing Editor and other 3rd party technologies. -Social Media Advertising via Facebook, Instagram, Snapchat, LinkedIn and Pinterest -Web technologies such as Joomla, Wordpress, Mailchimp. - E-commerce software such as Magento, Big Commerce, Shopify, Woo Commerce, and Prestashop -Microsoft Office Suite and Adobe products. -Knowledge of different Industry research software and resources such as TGI and Mintel. INDUSTRIES I'VE COVERED: -E commerce -Travel -Recruitment Advertising -Insurance -Education -Charities & Third sector
▪ Working collaboratively with the MG Digital & Client Team during all campaign phases. ▪ Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts. ▪ Overseeing the management of paid search campaigns across multiple platforms. ▪ Supporting the team and delivering junior/ Exec training, 1-1s and overall management. ▪ Managing the production of insights, reports and commentary for clients to continuously deliver improvements in KPIs
▪Overseeing the management of paid search campaigns across multiple platforms. ▪Driving diversification of platform usage across the client base. ▪Managing the production of insights, reports and commentary for clients to continuously deliver improvements in KPIs ▪Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts.
▪ Strategical development for Paid Search. ▪ Training junior members and overseeing PPC projects whilst supporting the wider management team. ▪ Executions, Optimisation and Analysis of activity across Paid Search. ▪ Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts.
▪ Strategical development for Paid Search and Shopping campaigns. ▪ Executions, Optimisation and Analysis of activity across Google and Bing. ▪ Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts
▪Strategical development for Paid Search campaigns. ▪Executions, Optimisation and Analysis of activity across Google and Bing. ▪Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts. ▪Supervision, support and training for PPC Executives within the team.
▪Strategical development for Paid Search and Shopping campaigns. ▪Executions, Optimisation and Analysis of activity across Google Shopping.
Ecommerce and Google Shopping activities. Maintaining and management of Ecommerce sites.
▪ Strategical development of Biddable campaigns. ▪ Executions, Optimisation, Analysis of activity across SA 360, Google, Bing, Facebook and Instagram.
▪ Strategical development for Paid Search and Facebook campaigns. ▪ Executions, Optimisation, Analysis of activity across Google, Bing, Facebook and Instagram.
▪ Strategical development for Paid Search and Shopping campaigns. ▪ Executions, Optimisation and Analysis of activity across Google, Bing and Amazon.