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Patrick Waithanji

Freelancer | PPC & Biddable Consultant | Ecommerce Specialist | SEO | SEM | Business Coaching & Mentor
Portfolio website
About

I have great experience in different marketing techniques and technologies gained from commercial work environments and higher education. SKILLS - Digital Advertising | E commerce. -PPC management tools including Adwords, Bing, Google Shopping, Bing Shopping, Amazon, Google Analytics, Swydo, Marin, Bing Editor and other 3rd party technologies. -Social Media Advertising via Facebook, Instagram, Snapchat, LinkedIn and Pinterest -Web technologies such as Joomla, Wordpress, Mailchimp. - E-commerce software such as Magento, Big Commerce, Shopify, Woo Commerce, and Prestashop -Microsoft Office Suite and Adobe products. -Knowledge of different Industry research software and resources such as TGI and Mintel. INDUSTRIES I'VE COVERED: -E commerce -Travel -Recruitment Advertising -Insurance -Education -Charities & Third sector

Previous Brands
Big Rock - Performance Marketing Agency
Bluw i Limited
Forward3d
Greenlight
Havas
Havas People
In Vivo Bva
iProspect
Ladbrokes
Mediacom Uk
Mindshare
MullenLowe London
Penna
Phd
Publicis Media
Rapp
Siteformarketing.Com
Techhighstreet - Tech High Street Ltd
Unibet
Zenith
Work Experience
PPC and Ecommerce Specialist
Nov ‘21 - Aug ‘22
iProspect

Strategical development for Paid Search and Shopping campaigns. ▪Executions, Optimisation and Analysis of activity across Google and Bing. ▪Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts

Search Marketing Specialist
Jun ‘21 - Nov ‘21
Mediacom Uk

Strategical development for Paid Search campaigns. ▪Executions, Optimisation and Analysis of activity across Google and Bing. ▪Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts. ▪Supervision,support and training for PPC Executives within the team.

PPC Account Manager
Mar ‘21 - May ‘21
Zenith

Strategical development for Paid Search and Shopping campaigns. ▪Executions, Optimisation and Analysis of activity across Google Shopping.

PPC & Ecommerce Specialist
Apr ‘20 - Now
Techhighstreet - Tech High Street Ltd

PPC Manager
Mar ‘20 - Mar ‘20
Phd

Strategical development of Biddable campaigns. ▪Executions, Optimisation, Analysis of activity across SA 360, Google, Bing, Facebook and Instagram.

Biddable Consultant
Jan ‘20 - Feb ‘20
Big Rock - Performance Marketing Agency

Strategical development for Paid Search and Facebook campaigns. ▪Executions, Optimisation, Analysis of activity across Google, Bing, Facebook and Instagram.

PPC Account Manager
Sep ‘19 - Dec ‘19
Mindshare

Strategical development for Paid Search and Shopping campaigns. ▪Executions, Optimisation and Analysis of activity across Google, Bing and Amazon.

Freelance PPC & Biddable Manager
Jul ‘19 - Sep ‘19
Havas People

Managing accounts across Paid search and various Biddable channels such as Facebook, Instagram, LinkedIn, Twitter and Programmatic. Responsibilities also include: -Planning -Traffickingads -Optimising -Analysingand Reporting -Trainingother account executives on best practices and advertising policies.

Freelance PPC Specialist
Apr ‘19 - Jun ‘19
MullenLowe London

Overseeing team processes and execution for campaigns Creating structures for campaigns Providing training, development and support for stakeholders as well as junior team members.

Freelance PPC & Biddable Consultant
Mar ‘19 - Apr ‘19
Siteformarketing.Com

PPC & Biddable Contractor
Jul ‘18 - Mar ‘19
Havas

Managing accounts across Paid search and various Biddable channels such as Facebook, Instagram, LinkedIn, Twitter and Programmatic. Responsibilities also include: -Planning -Traffickingads -Optimising -Analysingand Reporting -Trainingother account executives on best practices and advertising policies.

Freelance PPC and Biddable Manager
Apr ‘18 - Jun ‘18
Publicis Media

Creating strategies for campaigns Overseeing team processes and execution for campaigns Creating structures for campaigns Providing training, development and support for stakeholders as well as junior team members.

Freelance PPC & Biddable Manager
Feb ‘18 - Apr ‘18
Siteformarketing.Com

RECENT WORK Havas

PPC & Biddable Contractor
Sep ‘17 - Feb ‘18
Havas

Managing accounts across Paid search and various Biddable channels such as Facebook, Instagram, Twitter and Programatic. Responsibilities also include: -Planning -Traffickingads -Optimising -Analysingand Reporting -Trainingother account executives on best practices and advertising policies.

PPC Executive
Jun ‘15 - Mar ‘17
Penna

1 year 11 months PPC Executive June 2015 - March 2017 (1 year 10 months) London, United Kingdom Providing digital consultancy services. -Pickingup briefs. -Providingstrategies, forecasting, recommendations and executing campaigns. -Analysingand Measuring performance for adjustments to improve results. -Creatingand restructuring accounts on the large networks. Mainly focusing on PPC activities through -GoogleSearch and Bing -GoogleDisplay Network -PaidSocial activities on --Facebook --Twitter --Linkedin

PPC Executive
Jan ‘15 - Mar ‘15
Unibet

PPC Executive
Jul ‘13 - Dec ‘14
Rapp

Trainee PPC Analyst
Nov ‘12 - May ‘13
Forward3d

Working on Paid Search. Client contact

Digital and Social Media Intern
Aug ‘12 - Sep ‘12
Greenlight

Responsible for helping the Social Media (SM) team in the creation, management and development of SM strategies for Greenlight's extensive client base. This role reports directly to the Director of Social Media with responsibilty for working with the SM team helping the team co-ordinate delivery of SM services with the relevant client and internal teams. Clients on my Account currently include New Look and TalkmobileUK. Responsibilities: Supporting the preparation of SM pitches, ensuring customer acquisition and supporting monetization. Supporting the development of partnerships with clients and establishing oneself as a trusted source of new media insight and knowledge Presenting and serving as a representative of Greenlight at conferences, tradeshows, webinars, and other external facing events Acting as an advocate of adoption of SM within the Company, influencing overall site and business strategies. Monitoring trends in online community tools, applications, and usage. An active company blogger and creating content for Greenlight's internal SM properties. Supporting the development of SM strategies, campaigns, and content- both long term and ad hoc.

Online and Social Media Marketing Intern
Aug ‘11 - Nov ‘11
Bluw i Limited

Social Media management and Online Marketing assistant Link building Responsible for various client Accounts Facebook & Twitter management Article, content creation, writing and management Blog management The Clare Foundation, a registered charity helping other charities be more efficient and effective.

Market Researcher
Oct ‘10 - May ‘11
In Vivo Bva

Consumer Observation Market researcher Interviewing consumers Customer Service.

Head Office Support Agent
Feb ‘10 - Aug ‘12
Ladbrokes

Dealing with client queries. Representing Ladbrokes in a professional and efficient manner. Opening new and Updating client accounts. Handling administrative tasks in regards to accounts.

Languages
Kikuyu - Fluent
English - Fluent
Swahili - Fluent
Milton Keynes, UK